Have you put a lot of effort, time, and money into your site and are frustrated with lackluster sales? Are you planning to put a new Web site and don't know where to start?
If you are like many business professionals out there, you know your subject, you are an expert speaker or coach in your field, and you are even passionate about it. You have great products and services to sell.
But do you translate those into benefit-driven headlines that pull sales? If you have already put your Web site up did you address your purpose? Do you want to inform, communicate, and help? That's fine, but if you want to sell something, you will drive your potential customers away with such non-effective phrases as "welcome to my site," Here's by product " long paragraphs of your bio on the home page, your book's introduction, or "subscribe to my ezine."
You have only 10 seconds to impress your Web visitors. They don't care about anything except what you can do for them.
Give them a reason to buy.
It's never too late to refresh your home page and others with "marketing pizzazz." Your home page deserves time, effort, and money. You will need to edit it several times before landing on just the right phrases. Without these and continuous maintenance, your unguided efforts are wasted.
Instead, write compelling, emotional, benefit-driven copy to inspire people to take out their credit cards to buy your unique, wonderful creations. You can when you apply the following power "Marketing Pizzazz" techniques.
1. Write dazzling home-page copy that gives your customers a reason to click to your product.
Make your headline a link. "Quadruple your Web Sales in Less than Three Months" can send your visitors to a short sales letter or bulleted benefits and a choice to "buy now." Before I learned this ultimate powerful technique, my Web sales were flat. Since incorporating copywriting with "marketing pizzazz" my Web site sales jumped from $75 in August to over $2,665 by December 20. After two years, monthly sales are between $4000 and $5000.
2. Pre-plan and know your Web site's purpose. Without a clear purpose, your visitors will be confused and leave. If you are a coach, make sure that is clear. Put up your audience concerns and challenges. Then follow those with bulleted solutions you can give them. If you have a book to offer, make sure your navigation bars and copy are strong, so your visitor will go to your order page.
Have you ever visited other Web sites and leave wondering what are they selling? What can they do for me? What do they want the visitor, to do?
3. Sell your products and services through brave, bold, headings.
Headings can ask a pertinent question about you visitors challenges, such as "Are your Web sales puny?" Or, "Are you frustrated not being in the career you love? Headings can use a benefit statement such as Quadruple your Success (you name what it is) with one feature it works with, such as the Online Promotion Tool Kit (name your product or service).
4. Include sparkling testimonials from the rich and famous on your home page and all others about each product or service you offer.
Recently, my Web master made the whole testimonial a hyperlink.
You may use testimonials for your product and service, but do you have them for your ezine, free articles, and Web site? When other people in your field praise you, your visitors are likely to trust their opinions. It's better than tooting our own horns.
5. Support your home page "Marketing Pizzazz" copy with proper links to product sales letters, stories, and service. Let's say you have a bold heading "Quadruple your Web sales in Just Three Months with Opt-In Ezine Articles." Again, make the whole phrase a hyperlink that when clicked, will transport your visitor straight to your sales letter.
Remember your home page must give your visitors a reason to buy. Use these "Marketing Pizzazz" techniques throughout your site. Think right now, what is it I need to act on next to manifest more dollar success on my site?
Part two of this article is available at www.bookcoaching.com/freearticles/article-89.shtml.
Judy Cullins, 20-year book and Internet Marketing Coach, Author of 10 eBooks including "Write your eBook Fast," and "How to Market your Business on the Internet," she offers free help through her 2 monthly ezines, The Book Coach Says...and Business Tip of the Month at www.bookcoaching.com/freearticles/article-89.shtml and over 140 free articles. Email her at www.bookcoaching.com/freearticles/article-89.shtml
Chicago limo Skokie ..Does your website make a good first impression? Is the... Read More
Web usability is perhaps the most important factor in any... Read More
You've thought about it and you're ready to go. You're... Read More
Most of us know that we need to advertise our... Read More
As an online Entrepreneur you require a successful website.One that... Read More
Choosing a web designer can seem like a daunting task.... Read More
What dollar amount does your web site contribute to this... Read More
Flash is a powerful technology that can help you create... Read More
If you've a website but not making a lot of... Read More
By following feng shui guidelines and techniques, you can build... Read More
If you need a web designer, but have no clue... Read More
Are you a student of graphic design? If you have... Read More
Back to basics. Forget funky design, good copywriting is the... Read More
Never put form over function. Why? Because it's crucial that... Read More
Seeing is believing.One trick to increase your visibility as well... Read More
A well designed web site is great to have, but... Read More
It's a fact, Page Not Found, known as a 404... Read More
Before you take a road trip it is usually a... Read More
If you own a web site or if you are... Read More
The first step to starting any Internet business is conducting... Read More
You have good traffic, but low client sign ups and... Read More
Usability isn't only for Web design. It's also applicable in... Read More
If you are going to have a web presence for... Read More
Imagine you're going on a blind date. You've heard wonderful... Read More
I get the occasional web design lead from my website.... Read More
limo O'Hare Bonfield ..The first step to starting any Internet business is conducting... Read More
Chris, a new consulting client, asked me to help him... Read More
If you've just finished building your new website (or revamping... Read More
The great debate: how much copy you should have on... Read More
The Questions You Should Be Asking ? The Answers You... Read More
Mechanical spiders have to eat. In fact, they usually have... Read More
By following feng shui guidelines and techniques, you can build... Read More
Building your first website can be very frustrating. It looks... Read More
Here's the single most important part of your website: YOUR... Read More
Your home page is the most important page of your... Read More
Let's look at what your user wants to see at... Read More
Imagine spinning someone around so profoundly and for so long... Read More
If you need a web designer, but have no clue... Read More
If you were like me and you have just started... Read More
Most web designers and web design companies will try to... Read More
One of the challenges of moving a web site up... Read More
If you have a business, big or small you may... Read More
Page ranking by search engines such as Google are not... Read More
I have written before about long sales copy on the... Read More
I taught myself HTML back in the mid-nineties and was... Read More
FIRST IMPRESSIONS. First impressions often leave lasting impressions. Impressions... Read More
Your business website tells a lot about your company. A... Read More
One of the biggest problems with Web sites is that... Read More
Do you have a website? If so, you need an... Read More
As search engine marketers, we spend an enormous amount of... Read More
Web Design |