Blackstone taxi from Midway ... Chicago Drug testing

Give Your Web Site a Small Business Marketing Tune Up

Your web site is like your car. Both are significant investments that require the right features and regular and proper maintenance to ensure maximal satisfaction and performance.

Your car is a finely tuned machine. You bought it not only to get you from point A to point B but also perhaps to have some fun and look good as you go. If you purchased your car new its engine had no wear. To keep it running like the day you bought it you maintain it regularly: you change the oil every 3000 miles, you inspect its belts and hoses, you check its fluids and rotate its tires (or at least you should). Without such attention the money you spent on your car will eventually seem like a mistake as it sits idly in your garage because it won't start.

Your investment in your web site deserves the same care you give your car. While the purpose of your car is to get you from place to place, the purpose of your web site is to help you develop new business and become more successful. It doesn't matter if your business is retail sales or professional services, your web site is supposed to act as your store front on the Internet. While your web site doesn't need its oil changed or tires rotated it does require maintenance to ensure it performs as the marketing tool you intended it to be when you paid to have it developed.

Here are five things you can do to tune up or add to the marketing function of your web site.

Fresh content
Fresh content will keep your visitors coming back to your site just like the oil and gas in your car help ensure it starts every time you put the key in the ignition. If you neglect to maintain fresh supplies of either, you're asking for trouble. Your visitors seek fresh content. Once your visitors realize they've gotten all their going to get out of your site they will not return.

Add new, relevant and helpful content to your site as often as you can and you will keep your visitors happy and returning.

Keywords
Your keywords are the words your visitors use when they think about the products or services you provide. They are like the make and model of your car - they are what get noticed. Your visitors use keywords and phrases to perform searches at sites like Google and Yahoo! to find what they need. They recognize and respond to these words when they see them featured in search listings, advertisements and other promotional materials. Make sure you know your keyword phrases and incorporate them into the Title, Meta Tags and copy of your web site.

Copy
The advertising copy of your web site can be likened to the amenities of your car. Your car has a stereo, cup holders and convenient storage space to address your wants and needs as you drive. The copy of your web site should do the same thing. To maximize the marketing function of your web site's copy make sure it focuses on the problems, wants and concerns of your clients. Your visitors will be more likely to identify you as the solution to their problem if you demonstrate to them that you understand their needs.

Require Action
Just like your car requires you to step on the gas to make it go, your web site requires your visitors to take the action you want them to take in order to function as an effective marketing tool. No one has to tell you to step on the gas. Your visitors need to be told what to do. Tell them to "buy now" or "request our catalog". If you don't they might ever know that's what they're supposed to do.

Get Contact Info
Getting contact information from you visitors is like remembering the keys to your car. If you can't get into you car and start it, you're not going anywhere. Likewise, if you don't learn who your prospects are you can't continue marketing to them. Most people who visit your web site will not buy from you the first time they stop by. In most cases, it takes between six and eight marketing contacts with a prospect before they choose to purchase something. Your prospects are no different. If you acquire their contact information you will be able to repeatedly market to them.

Take the steps you need to maintain your web site and it will run smoothly and get you where you want to go.

Copyright 2005 Jeremy Cohen, Better Marketing Results

The author, Jeremy Cohen, helps small business owners and professional service providers attract more clients and be more successful by helping them deliver a web site that sells and improve their marketing materials to generate more interest in their products and services. Get his free marketing guide, Jumpstart Marketing: More Profits, Clients and Success: http://www.bettermarketingresult s.com/marketing-services.asp

In The News:

Scientists have discovered a stellar system where the formation of planets might take place in dust and gas rings within a “warped circumstellar disc around multiple stars.”
A Texas city released nightmarish video this week showing piles of ants floating in floodwaters caused by Tropical Storm Beta.
Damage to coastal areas in Alabama and along the Florida Panhandle has been revealed in new aerial imagery.
Photos of a baby gorilla and its mother have gone viral after the mother was spotted cuddling the miniature mammal.
When a shark attacked her husband during a snorkeling trip in the Florida Keys, his pregnant wife didn't think twice, jumping out of a boat to pull him to safety, a sheriff's deputy said.
In an Atlantic hurricane season that's broken records, a tropical system managed to come back to life a week after hitting Bermuda.
Enceladus, Saturn's mysterious moon that could support life, may be more geologically active than previously thought, according to a new study.
An asteroid will have an "extremely close encounter" with Earth on Thursday, when it flies by the planet at a distance of fewer than 20,000 miles, according to the Virtual Telescope Project.
An invasive bug is spreading in the Northeast and sparking serious problems for apple orchards, with some orchard owners saying they are dealing with thousands of spotted lanternflies a day.
The devastating storm surge from Hurricane Sally that swamped the Gulf Coast last week has left thousands of starfish washed up on one beach in Florida. 

Web-Safe Fonts for Your Site

Choosing the right typeface for your website copy is important,... Read More

When You Create A Web Site, Dont Make A Splash!

Don't make a splash!Are you thinking about using a splash... Read More

Re-Use The Links You Have When Revising Your Site!

Many times I've seen a web site undergo a revision... Read More

Becoming A Website Designer

The ability to create simple, attractive and functional web pages... Read More

Testament To Testimonials

We have all seen websites showcasing their testimonials either spread... Read More

Website Maintenance: What Does it Take to Manage Your Website?

Every action has a beginning phase where you launch your... Read More

Website Design Basic Concepts

So, what's in a website design anyway? And, how do... Read More

Very Cheap Website Design Services

Are you looking for somebody to build you a website,... Read More

Drupal Modules

There are plenty of Drupal Modules that you can install... Read More

Does Your Homepage Work?

All websites have a homepage. It is the most important... Read More

Essential Strategies To Make Your Web Copy Attractive To Your Target Audience

Reading on the web is different than reading in all... Read More

Are You Driving Away Potential Customers?

When a prospect lands on your website will he or... Read More

Website Advertising: 10 Dynamic Tactics To Super-Charge Your Sales

Here are 10 dynamic website advertising tactics to super-charge your... Read More

How to use Emotional Content to Increase Visitor Response

Did you know that many folks make "buying decisions" when... Read More

Five Common Web Design Mistakes

There are often many mistakes encountered when creating a webpage... Read More

Give Your Web Site a Small Business Marketing Tune Up

Your web site is like your car. Both are significant... Read More

Banner Enchancement - Designing Your Banner

A well designed web site is great to have, but... Read More

Web Site Accessibility

Making your site accessible means making it available to be... Read More

Put Up A Website And Start Promoting In About An Hour

I can't figure out people who have products or information... Read More

Tips for a Successful Website for Any Organization, NGO or GO

Most NGOs (Non-Governmental Organizations) don't understand these important aspects of... Read More

Web Design Advice And Information

Most of us at times need advice on different aspects... Read More

Converting Print Advertising For Use On The Web - A How-To

Contrary to the beliefs of some, advertising for web and... Read More

How to Create a Great Landing Page for Your Website

The landing page or entry page of your visitors is... Read More

Secrets to Using Color on Your Website and Common Pitfalls to Avoid

Colors have long been known to have psychological affects on... Read More

Can Your Visitors Contact You From Your Website

Argh, where's the contact button?! Believe it or not, some... Read More

mcmanus kitchen and bath adding a garage to an existing home wheaton ..