One of the most common refrains I hear from people is, "I can't create information products?I'm not an expert!"
Yet what is expertise?
Many organizations have tried to pin down the exact criteria that make an expert. They talk about university degrees earned and awards won and how much you're quoted in the newspaper. But I think there's a much simpler way to look at it.
Can you teach another person something they didn't know? Is that something of value to the person?
That's the only form of expertise you need to be worried about to create information products that enrich the world.
The Road of Knowledge There will always be someone else ? at least one more person, maybe several more ? ahead of you on your road to knowledge. They will know more than you do.
Don't sweat it. Instead, realize that those people are your teachers and mentors.
There are also people behind you on the road to knowledge ? and you are their teacher and mentor. They can learn from you. You don't have to know every last thing there is to know about a topic to offer them helpful information.
Your fifth grade teacher didn't know everything there was to know about mathematics, but he or she was still able to teach you math.
Did you ever say to your math teacher, "You know nothing about string theory! How can you teach me long division?" Of course not.
The knowledge he or she had was perfectly suited to your needs at the time. There was value in what your teacher could share with you despite the fact that it wasn't the be all and end all of math.
In fact, if it had been the be all and end all, the information would have been useless to you. You weren't ready for all that. You were ready for long division.
It's the same with information products. There are students at different levels of study. For every level, there is a teacher needed.
Don't stay quiet, thinking you have nothing to offer because someone else has more. There is room in the world for more than one teacher on any given topic. In fact, there has to be. Who has the time or energy to reach 6 billion people all on their own?
If you're going to wait until you're the acknowledged grand poobah and supreme expert in the universe, you will never create an information product. You'll be waiting forever. And all the knowledge you do have will be lost to the world. Who Are You Not To Shine? Do you still question what you have to offer? Perhaps these words from Marianne Williamson's book, A Return To Love, will help.
"Our deepest fear is not that we are inadequate. Our deepest fear is that we are powerful beyond measure... We ask ourselves, Who am I to be brilliant, gorgeous, talented, fabulous? Actually, who are you not to be?... Your playing small doesn't serve the world."
Remember those words anytime you find yourself thinking, "Who am I to write a book about this?" or "What makes me think I can create a tape set about that?"
Your playing small doesn't serve the world! It doesn't help the people behind you on the road. Don't hide. Don't wait. Share what you know.
About The Author
? 2003 Juiced Consulting.
Juiced Consulting helps business owners package what they know into information products ? such as books, audiotapes and teleclasses ? that they can sell to generate new business revenue. For a free newsletter and other resources, visit www.juicedconsulting.com; www.juicedconsulting.com
high-end home cleaning Morton Grove ..Cost is sometimes a difficult term to define. Here, we... Read More
Last month Along The Purpose Path was about how to... Read More
Two weeks ago we took a look at the power... Read More
Very few of us can pick up a complex task... Read More
"Our deepest fear is not that we are inadequate. Our... Read More
Trying to keep up with the Jones only drags good,... Read More
Many UK citizens want to settle or retire in Spain... Read More
I call the following seven belief lies of success, taking... Read More
Most of your behavior is determined by your habits. Everything... Read More
Are you getting frustrated because the work you continue to... Read More
Taking action is the strongest way to create success in... Read More
Self-esteem is very important. It is the way we view... Read More
Measure twice, cut once Just as in carpentry, making sure... Read More
Does it surprise you that only 400 cokes were sold... Read More
Our brain is a marvelous creation. It receive and transmit... Read More
Why do so many of us lack belief in ourselves?... Read More
Adults, with eyes to see, can learn so much about... Read More
So you want to expand your horizons by securing a... Read More
The Outlaw Josey Wales is an interesting Western that I... Read More
Of course by now we are all becoming aware of... Read More
The most important quality you can ever develop is having... Read More
Do you have what it takes to be really successful?Have... Read More
Our expectations get us into a lot of trouble and... Read More
"All the adversity I've had in my life, all my... Read More
1. They are hard working. There is no such thing... Read More
spring cleaning service Buffalo Grove ..Perfect the fine art of the end run From time... Read More
Cool Facts: Walt Disney went bankrupt several times before he... Read More
Be weary and leery when it comes to standardized tests... Read More
Are there any universal laws that most successful people seem... Read More
This article is about a subject that few people think... Read More
FOCUSAs you're building your business, you can choose to win... Read More
I always say to my children, as long as you... Read More
For each of us, how successful we feel will depend... Read More
I've long been a student of those who have achieved... Read More
One way to become more successful in your life is... Read More
The start of a new year is a good time... Read More
I did it my way -Frank SinatraWhat is a successful... Read More
1. Clearly define what you want and what is most... Read More
Signs of DiscontentYou don't need a degree in psychology to... Read More
IF and WHEN were friends. Every week they met and... Read More
Feeling overworked and underpaid? If you're starting to feel like... Read More
No matter how young or old you are, you must... Read More
Jim Rohn, noted leader and speaker in the personal development... Read More
(excerpted from The Challenge to Succeed audio series)It is a... Read More
I have written much about how, in order to have... Read More
Why do diets end up in gained weight? Why do... Read More
Our lives and the circumstances we live in are largely... Read More
Many people talk or write about the science of success... Read More
Persistence is the foundation of success. Although there are many... Read More
"Enthusiasm is worth any pot of cream ever offered."Can you... Read More
Success |