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Are You An Expert At What You Do?

One of the most common refrains I hear from people is, "I can't create information products?I'm not an expert!"

Yet what is expertise?

Many organizations have tried to pin down the exact criteria that make an expert. They talk about university degrees earned and awards won and how much you're quoted in the newspaper. But I think there's a much simpler way to look at it.

Can you teach another person something they didn't know? Is that something of value to the person?

That's the only form of expertise you need to be worried about to create information products that enrich the world.

The Road of Knowledge There will always be someone else ? at least one more person, maybe several more ? ahead of you on your road to knowledge. They will know more than you do.

Don't sweat it. Instead, realize that those people are your teachers and mentors.

There are also people behind you on the road to knowledge ? and you are their teacher and mentor. They can learn from you. You don't have to know every last thing there is to know about a topic to offer them helpful information.

Your fifth grade teacher didn't know everything there was to know about mathematics, but he or she was still able to teach you math.

Did you ever say to your math teacher, "You know nothing about string theory! How can you teach me long division?" Of course not.

The knowledge he or she had was perfectly suited to your needs at the time. There was value in what your teacher could share with you despite the fact that it wasn't the be all and end all of math.

In fact, if it had been the be all and end all, the information would have been useless to you. You weren't ready for all that. You were ready for long division.

It's the same with information products. There are students at different levels of study. For every level, there is a teacher needed.

Don't stay quiet, thinking you have nothing to offer because someone else has more. There is room in the world for more than one teacher on any given topic. In fact, there has to be. Who has the time or energy to reach 6 billion people all on their own?

If you're going to wait until you're the acknowledged grand poobah and supreme expert in the universe, you will never create an information product. You'll be waiting forever. And all the knowledge you do have will be lost to the world. Who Are You Not To Shine? Do you still question what you have to offer? Perhaps these words from Marianne Williamson's book, A Return To Love, will help.

"Our deepest fear is not that we are inadequate. Our deepest fear is that we are powerful beyond measure... We ask ourselves, Who am I to be brilliant, gorgeous, talented, fabulous? Actually, who are you not to be?... Your playing small doesn't serve the world."

Remember those words anytime you find yourself thinking, "Who am I to write a book about this?" or "What makes me think I can create a tape set about that?"

Your playing small doesn't serve the world! It doesn't help the people behind you on the road. Don't hide. Don't wait. Share what you know.

About The Author

? 2003 Juiced Consulting.

Juiced Consulting helps business owners package what they know into information products ? such as books, audiotapes and teleclasses ? that they can sell to generate new business revenue. For a free newsletter and other resources, visit;

In The News:

A new study says that despite stay-at-home measures being successful in flattening the curve of the coronavirus pandemic, any easing of restrictions could be counterintuitive, prior to a vaccine being discovered. 
The  SARS-CoV-2 coronavirus pandemic in the U.S. keeps getting worse. China is just starting to reopen its society. South Korea, Taiwan and Singapore are managing their outbreaks with the help of massive contact tracing detective work. But New Zealand, which saw its first confirmed case on Feb. 28, is on track to stop its outbreak before it ever had a chance to begin. That's likely thanks to early and decisive nationwide action by its government.
Two separate studies show that the coronavirus outbreak in the New York City area – by far the most deadly in the U.S. – originated from Europe, not China, according to a report.
Volcanic eruptions that played a role in triggering a mass extinction 200 million years ago offer a sober warning for us today amid our warming climate.
A rare and very large hole has opened up in the ozone layer over the Arctic.
An international team of researchers in South Africa has discovered that our ancestor Homo erectus is older than we thought.
The coronavirus pandemic has resulted in many around the world being placed under "shelter-in-place" policies to slow the spread of the virus. Some people are watching television to pass the time, while others are playing video games or checking in on friends and family. One family in England took their time-filling activities a step further — finding a live World War I grenade.
NASA has accepted Boeing’s proposal to fly a second unmanned orbital flight test after an initial uncrewed flight of the new Starliner capsule ran into problems last year.
A new study suggests that volcanic eruptions severely altered the climate of the planet at the end of the Triassic period more than 200 million years ago.
Coronavirus particles could stay in the air for “several minutes,” according to a new study, adding to the importance of avoiding heavily populated indoor places.

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