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Top Ten Resolves for Building Your Business in 2005

1. Resolve to build a consistent network system.

Since referrals are easier to sell, are often more loyal, comparison shop less, spend more and frequently refer others, it makes good sense to develop a solid system for getting referral business. Join a successful networking club in your area or on the internet and give plenty of introductions to other members. Ask your current clients for referrals, make getting referrals a condition of doing new business, give out your business card frequently, develop a networking mindset. It is part of being successful.

2. Resolve to make a plan for developing your business this year.

What worked in 2004? What results would you like to duplicate, modify, eliminate or expand in 2005? Become strategic. Study your competition to identify new trends and compelling advertising phrases or techniques that you could tweak slightly and utilize as well. Then by looking at your budget for the whole year, map out the marketing and advertising activity, on a month-by-month basis, that will support the results you want for 2004.

3. Resolve to develop a customer-driven business.

What we are looking for in business is customers to purchase our product or service, right? It makes sense to have your business focus on the customer and what he wants and yet many businesses fail because they don't ask. If you want a larger market share, let the customers tell you what to produce or provide. Basic market research will help you determine the products and services with the most likelihood of success. There is no other place to look.

4. Resolve to develop new streams of income and strengthen those you already have.

Did you ever think that there may be more streams of income to add to what you already do thereby increasing your bottom line? Perhaps it is a passive income such as selling products on the web or maybe it is packaging your product in a new way. Use your creativity, study other successful businesses and practice thinking "out of the box".

5. Resolve to take control of your business and strengthen your leadership qualities.

One of the best ways to take control of your business is to make sure you have written standards in place for every job. This process of developing standards, policies and procedures for every operation in your business, in addition to being good management, is what provides leverage for you to vacation or sell your business one day. Ray Kroc of McDonalds developed his super business without flipping a single burger because he took the time to set standards for how he wanted the job to be done each and every time. As a result, Kroc hired teenagers to run the business with unparalled success. Setting standards and enforcing them will elevate your leadership skills beyond measure.

6. Resolve to target your ideal market and customer.

Too many small business owners are working with every entity who cares to do business with them even though it may not be cost-effective. In 2005, decide to focus on the market that would best serve your company in the long-run. Increased customer share (having fewer customers spending more money with you) may be more profit making, simple and satisfying than trying to please many diversified customers.

7. Resolve to consistently generate more leads and sales.

Consistent marketing to your target market will produce more overall leads to generate business consistently throughout the year. Eliminate more of the highs and lows of your income by making a commitment to market activity that locates those contacts, appointments and resultant sales, daily and weekly.

8. Resolve to take good care of yourself this year.

Business owners work hard. Sometimes they forget to pay attention to their own health or to their families and everyone loses out in the long run. This year, plan to take some time and be with those you love. Everyone will appreciate this resolve. Learn how to have fun?even.if it is uncomfortable and relax. Maintaining balance between business and personal activity is key to long-term success.

9. Resolve to ask for and use the support of others.

Get in the habit of asking others for support to bounce off an idea, listen to your goals, share in your success. Consider hiring a coach or asking respected colleagues to be part of an advisory board. Regular meetings will help you be accountable for your activity and you may be surprised at the great ideas that will surface.

10. Resolve to increase my net profit by____% in 2005.

Some business owners are afraid to indicate a percentage of growth for fear it may not happen. Consider that it may not happen because you are unwilling to put yourself on the line. Naming a percentage and making a committment to this result will force you to be focused and innovative to discover the solutions that will work. Go for it in 2005?.what's the best that could happen?

Gloria Willis, M.S. is a Business Development Consultant for the Center for Business Mastery, a resource for small business in Northern Colorado. Contact: 970-482-0332 for questions and to set up a free consultation.

Gloria Willis is a Business Development Consultant and owner of Center for Business Mastery. She works with small business owners to identify specific needs and designs a strategic plan for implementing. Gloria Willis, M.S, has proven results in the areas of: leadership development, sales, marketing , business planning. She is a graduate of the University of Utah, B Coach Systems and Coaches Training Institute.

In The News:

NASA launched a spacecraft Tuesday night on a mission to smash into an asteroid and test whether it would be possible to knock a space rock off course if one were to threaten Earth. The DART spacecraft, short for Double Asteroid Redirection Test, lifted off from Vandenberg Space Force Base atop a SpaceX Falcon 9 rocket.
The federal government is embarking on a new attempt to explain the unexplainable.
NASA's Double Asteroid Redirection Test (DART) mission, the world's first planetary defense test mission, is scheduled to launch early Wednesday morning.
The historic November 2021 partial lunar eclipse stunned viewers around the world on Thursday night.
A partial lunar eclipse will take place on Thursday night and into early Friday.
A prosthetic-tailed dolphin named Winter that starred in the "Dolphin Tale" movies died Thursday evening at a Florida aquarium despite life-saving efforts to treat a gastrointestinal abnormality, aquarium officials said.
Four astronauts returned to Earth on Monday, riding home with SpaceX to end a 200-day space station mission that began last spring.
If you don’t want to believe tech companies at face value, take your privacy into your own hands
A U.S. survey of astronomers puts the search for extraterrestrial life at the top of their to-do list for the next 10 years.
National Aeronautics and Space Administration's (NASA) Hubble Space Telescope is in safe mode yet again.
Climate change may impact the production of corn (maize) and wheat as early as 2030, according to NASA researchers.
Humans introduced a new life form to outer space on Friday as NASA astronauts harvested the first ever chile peppers onboard the International Space Station.
The Northern Lights may be visible just in time for Halloween.
On Thursday, the sun released a significant solar flare toward Earth, peaking at 11:35 a.m. EDT, scientists say.
A good cleaning goes well beyond just the screen. If that’s all you’re focused on, you’re making an expensive mistake that could take years off your TV’s life.
The scale presented contains seven levels that NASA said are "reflective of the winding, complicated staircase of steps that would lead to scientists declaring they’ve found life beyond Earth."
The San Diego Zoo Wildlife Alliance announced Thursday that two female critically endangered California condors had successfully hatched eggs without the help of male condors.
NASA is now targeting February 2022 for the launch of its powerful Space Launch System (SLS) rocket.
The U.S. military launched three suborbital rockets this week from NASA's Wallops Flight Facility in Virginia.
As cooler temperatures move over the eastern U.S., the West is forecast to see heavy rain and mountain snow, including what's known as a "bomb cyclone" near the Northwest.

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