Chicago limousine Huntley .. Chicago Drug testing

The Power of Why: Your Psychological Ally To Marketing Success!

Here's why 'WHY' is such a profit-making marketing trigger.

"Stop taking two and three plates of food," my mother said to me angrily.

I was at a wedding and seven years old. Back then, at a lot of the weddings we used to go to, the food would be pre-served on a plate. I could never get enough of those calorie-ridden platters. Waylaying different waiters, (so I would not be recognised), I'd polish 3-4 plates without blinking an eye.

===========
Mum wasn't impressed, and told me to stop and desist.
===========

"Why?" I'd ask. Her stock reply was always, "It's bad manners to do that." This Dustbin Hoffman act obviously got her goat, but it left me unfazed. It must have bugged her more than I expected though, because in a short while Dad was peering down at my food-stuffed face.

===========
My question remained unchanged. "WHY?"
===========

"If you invite a hundred people to a wedding, how many would you cater for?" he asked. "A hundred," I answered, proud of my analytical genius. "If you ate four plates," he continued, "how many would remain?" He prompted quickly, "Ninety-six right?" I nodded vigorously. "That means some people don't eat. If you're so hungry, we can go out after the wedding and get something to eat, but don't deprive others."

===========
Dad Made Sense. Do You?
===========

Dad understood psychology. He had to sell my brain an idea that my rumbling stomach didn't want to understand. And he did it by answering the question, 'WHY?' How many of us ignore this powerful trigger in our marketing because it seems too obvious, almost too simple?

===========
Why 'Why?' Puts Elvis' Shaking and Moving to Shame
===========

Let's examine the six honest men. What, How, When, Where, Who and Why. Which one of these is the most powerful psychological movers of them all? This would be better answered with an example.

Let's assume you needed to go to the supermarket. All the other triggers (how, when, where, who and what) would make absolutely no difference if you didn't know 'WHY' you were headed there. Everything else would be totally irrelevant. Once you know WHY you're doing something, everything else is just a matter of logistics.

===========
Why Does 90% of Advertising and Marketing Communication Go Down the Drain?
===========

Simple. Look for the WHY in advertising and scarcity pops up instantly. All the fancy layouts and the smart headlines can't quite compensate for the niggling question that goes unanswered. All your customers want to know is, Why should I choose you? Why should I take this decision? Why should I spend this money? Why should I look at your website? Why should I read your brochure?' Why should I listen to your speech? 'Why? Why? Why?'

Dump the cotton woolly fluff. Get your customer's brain to go scrambling like an over-enthusiastic pup after a Frisbee. Once you have enough WHY factor built into what you're selling, everything else is just clip, clop, fall in place stuff.

===========
Be an Accountant, Do an Audit
===========

Look at your communication. Like reeeeeeeaaaaally look at it! What about your website? Does it answer the question WHY straight up? And does it do it on the first page? How about your brochure? Does its headline make it a cinch for dustbin land? What about your speech? Do you have enough beds to compensate for your lack of WHY?

===========
I could go on, but I suspect you get the message.
===========

Be merciless. If the WHYs don't stack up, dump the communication. Or chop and change it till it does.

Finding the Right Level of Why Power

If you noticed, Mum actually answered my WHY question. She just didn't answer it to my satisfaction like Dad did. Herein lies a subtle, yet formidable difference.

It's not enough to simply have the WHY question answered. It's got to be the most 'Rambo in your face' answer, or it will bounce higher than a defaulting cheque. Let your WHYs loose on each other, and let only the one with the most testosterone come out shining.

===========
Aristotle -- Man, Was he Smart or What?
===========

All communication must lead to change.

That's what the old wise man said over 2300 years ago. Not some or most communication.

All.

Yet we are dealing with customers that inherently detest change. WHY is the only motivator that allows them to make that shift. Change is still a scary word, but at least the justification sits nicely in their cranium.

In fact, if you look closely, even a WHAT question like, What's in it for me?, is really a "WHY" issue. All it is saying is 'Why should I pay attention?' Give your customers the WHY factor and their buying sprees will reflect nicely in your growing bank account.

This is simple, down to earth advice. Yet it represents one of the most powerful psychological triggers why people buy. WHY on earth would you ignore it?

===========
?Psychotactics Ltd. All Rights Reserved.

Wouldn't you love to stumble upon a secret library of small business ideas? Find simple, yet electrifying ideas onmarketing strategy,psychological tactics and branding. Head down to http://www.psychotactics.com today and judge for yourself.

In The News:

Over 1,000 elephants in Thailand could be facing starvation as the coronavirus pandemic has greatly impacted revenue generated from tourism in the country.
Hippos that were brought to Colombia decades ago by Pablo Escobar, the notorious cocaine kingpin, are now thriving in the country's river ecosystems. Scientists even suspect that river habitats may benefit from the presence of these non-native hippos, with the large herbivores filling an ecological niche that has been vacant in the region for thousands of years.
Before World War II, the iron lung was the most common type of mechanical ventilator, but advancements in breathing devices for fighter pilots near the end of the war paved the way for the modern ventilator. 
A magnitude-6.5 earthquake  – Idaho’s largest in nearly 40 years – hit the state Tuesday evening
The first participants have been enrolled by Illinois-based Northwestern Medicine in a new clinical drug trial that aims to tackle coronavirus.
Are we moving a bit closer to the day when machines can read our minds?
Coronavirus is making it harder to eradicate gigantic locust swarms that are wreaking havoc in East Africa.
Skywatchers are in for a treat in April when the super pink moon, the biggest supermoon of 2020, lights up the night sky.
An MIT researcher has warned that coronavirus droplets could travel up to 27 feet, which could have major implications for social distancing.
Currently, there is no known cure for the coronavirus pandemic ravaging the globe, but researchers have identified a potential new drug target, mapping two critical proteins, as the world looks for a cure for COVID-19.

Accounting Methods ? Cash and Accrual

When starting a business, you have to determine the method... Read More

Janitorial Cleaning Service: Getting Started

A janitorial cleaning service is one of the best businesses... Read More

Small Business Ideas - Your Image Can Lose You Business

What image do you and your people portray to your... Read More

How to Start an Office Support Service

Office support services can range from basic data entry to... Read More

Small Business Owners - Form a Relationship with Your Bank Manager

It's just like a marriageTo expect a bank manager or... Read More

Why The Carwash Industry is Stagnant; What You Can Do to Change Your Field

Many years ago, I had warned the carwash industry of... Read More

Creating Lists to Learn About Yourself, Your Business and Your Customers

I love lists. I make them for everything. And I'm... Read More

Administration Of Your Small Business

You've been meaning to tend to the administration part of... Read More

Image is Everything - Secrets to Cleaning Car Fleets

A recent survey indicated that clean Taxi Cabs Fleets have... Read More

Five Tips for First Time Entrepreneurs

It seems so long ago that I started my first... Read More

Most Franchises Are Small Home Businesses

Many of our nations 400,000 franchisees run their businesses out... Read More

Top 10 Lessons for Small Business Success - As learned From My Twin 3 Year Olds

Small business success is very similar to learning to walk,... Read More

Aircraft Washing Service Operations Manual

Anyone who is serious about washing aircraft as a full... Read More

Success & The Nature of Things

The story is told of a tiger chasing some goats... Read More

Business Owners - Do You Actually Own a Job?

How many hours do you work a week? When was... Read More

More Business Card Marketing

If you are worried about how many different business cards... Read More

Small Business Success Secret: Focus on Your Genius Work?

Do you know what your genius work is? It's the... Read More

Electronic Franchise Disclosure and E-Signature Future for Investors

It has been discussed allowing Franchising companies to electronically disclose... Read More

Why You Need A Virtual Assistant

How much is your time really worth? Is it worth... Read More

Are You Ready to Own and Operate a Business?

How often has someone thought of starting a business based... Read More

Cost Effective Franchise Regulations, Come again

The Franchise Group at the Federal Trade Commission in all... Read More

Essex Accountants: Top Things to Look For

One of the most common horrific mistakes a business can... Read More

FFP vs. CPFF Contracts

SBIR Corner: FFP vs. CPFF contracts:In the SBIR/STTR world, the... Read More

How To Accept Credit Cards

If you plan to do business online, then your website... Read More

Mini-Blind Cleaning Business, Case Study

Sometimes the simple businesses are the ones, which make good... Read More

meltini kitchen interior remodeling ..