sunroom add value to house mchenry county nmc exteriors & remodeling mundelein 10k kitchen remodel build on to my house modular additions for existing homes .. Chicago Drug testing

The PR Commitment to Small Business

We're birds of a feather, public relations and small business. Wonderfully compatible and a perfect fit. Usually makes it easy to commit resources to small business success.

But, sometimes I wonder about those small businesses that ignore the perceptions and behaviors of the key audiences with the most immediate impact on their businesses - the very people who hold the future of that small business in their hands!

To me, it's a matter of dollars and cents, even of survival!

So, what are we to make of small business failures? Especially one where it's obvious that enough well-placed publicity might have altered the behavior of sales prospects in a positive way allowing the business to prosper and avoid a Chapter Eleven filing?

What a waste!

Truth is, the folks who make up these key audiences, like the rest of us, act on THEIR perception of the facts before them. If a small business overlooks this crucial reality, and fails to prepare by monitoring how these people view it, who is to blame if misconceptions flower leading inevitably to negative behaviors?

Of course, the small business itself.

The title of this article speaks of a commitment to small business. While I believe that public relations is indispensable to small business success, our commitment must be conditional.

Here's why.

We are committed to your small business, and will help you every step of the way:

IF you take the time to meet with members of your key audiences and evaluate their feelings and beliefs about you;

IF you are committed to move into action when you discover troubling perceptions;

IF you accept that what people BELIEVE to be true, versus the truth, defines your public relations problem;

IF you are willing to raise your profile by regularly speaking before business and fraternal clubs, by meeting with the media, and by promoting your business as appropriate, thus building the kind of good will you will need should things go awry.

IF you prepare carefully written, persuasive messages that directly address the misconceptions you discover during your fact finding;

IF you select effective communications tactics that will carry your messages to those key audiences in a timely manner. Tactics such as meetings, speeches, luncheons, facility tours, promotional events, emails, media interviews and many more.

And IF you track your progress by speaking regularly with members of those key audiences, and monitoring both the media and the reaction of community residents and other businesses, adjusting your strategy and tactics accordingly.

A lot to ask in return for our commitment to a small business? Perhaps, but without such a commitment in return, a positive result is unlikely.

Public relations and small business ARE wonderfully compatible and a very good fit.

That's why my commitment remains on the table.

Please feel free to publish this article and resource box in your ezine, newsletter, offline publication or website. A copy would be appreciated at bobkelly@TNI.net.

Robert A. Kelly ? 2005.

Bob Kelly counsels, writes and speaks to business, non-profit and association managers about using the fundamental premise of public relations to achieve their operating objectives. He has been DPR, Pepsi-Cola Co.; AGM-PR, Texaco Inc.; VP-PR, Olin Corp.; VP-PR, Newport News Shipbuilding & Drydock Co.; director of communications, U.S. Department of the Interior, and deputy assistant press secretary, The White House. He holds a bachelor of science degree from Columbia University, major in public relations.

Visit: http://www.prcommentary.com; bobkelly@TNI.net

In The News:

Keeping Business Alive

Who is responsible for maintaining the business relationship?Nurturing a business... Read More

The Role of the Business Model and Strategy for Business

People will always stress that having a well researched business... Read More

Buying a Business

Start thinking about buying an established business if you want... Read More

Five Tips for First Time Entrepreneurs

It seems so long ago that I started my first... Read More

How to Profit Handsomely From a Secret Business Model Virtually No Small Business is Using!

Have you been searching for the perfect home-based business? I... Read More

Window Cleaning Business Case Study

How do window cleaning franchise businesses start? It is a... Read More

How to Prevent Home Business Burnout

As a home business proprietor, you may already realize why... Read More

How to Prepare for Your Start-Up Venture!

When you awoke this morning, you found yourself buzzing with... Read More

Collect that Debt - Your Business Depends on it

The efficiency of debt collection is the difference between a... Read More

Over Disclosure Hurts Businesses

Many investors and business ethics professionals are calling for more... Read More

The Game Plan ? The Difference Between Small Business Success And Failure

It is an American dream to own a business. But... Read More

The Virtual Assistant

As a small business owner, outsourcing work to Virtual Assistants... Read More

Getting City Contracts; Local Government Contracting

All cities have a purchasing office and/or a procurement officer.... Read More

Hone Your Edge, Stay Focused

A common hazard faced by new entrepreneurs is a lack... Read More

Money Series 1: Who Takes Your Money

Your business is making profits, but where is the cash?... Read More

Hiring A Virtual Assistant Can Help Your Business Grow

Are you a home or small business owner and you're... Read More

Aircraft Washing Business Tip - Interior Private Jet Cleaning

Aircraft Interiors of personal and corporate jets have hundreds of... Read More

Why Small Businesses Need Both A Logo And An Identity System

Experts urge small business owners to "brand" their business ?... Read More

How to Avoid the Most Common Reasons for Small Business Failure

The life cycle of the typical small business is short... Read More

5 GREAT WAYS to Gain New Contacts

What are the 5 best ways to gain new contacts?There... Read More

The Key to Creating Total System Empowerment

In this paper, I will:1. provide a framework for creating... Read More

Small Business Marketing - How Important Are Your First Words?

"What do you do?" It just might be one of... Read More

Frodos Journey: What It Can Teach You About Marketing Your Small Business

Just recently, I took a break and caught "The Return... Read More

Nevada Incorporation: The Advantages of Incorporating in Nevada

Incorporation in Nevada has become an attractive option for savvy... Read More

Carwash Manual Sample Outline

Car wash businesses are unique to other businesses. In fact... Read More

led street light retrofit street light savings Pete's produce ..
led street light retrofit street light savings Pete's produce ..