best siding hardie board siding crane siding deer park siding options island lake siding installation long grove .. Chicago Drug testing

Tell Me a Story: A Simple But Powerful Tool to Build Your Business

Everyone loves a good story. Whether it's the story of your vacation to an exotic place, the story of how you met your spouse, or the story of your small business, people get drawn in and feel involved. Storytelling is as old as civilization itself.

I participated in a seminar a couple of weeks ago and met Rob Nicoll the owner of a Meadery. "A Meatery?" I asked. No, a Meadery where Rob makes mead, honey wine, and cordials. The name of his newly developing business is Fiddler's Reach and it's located on the coast of Maine.

One thing I've found in talking to people all over the country is that the very mention of the word "Maine" evokes an immediate positive response and adding "coast of" in front of it increases that positive response. It calls to mind rugged granite, crashing waves, soaring seabirds, sturdy lighthouses, wild sea roses, and a feeling of peace and ease.

As I talked with Rob about his business, he spoke of tying his business story into the mystique of the coast of Maine. The name of his company, Fiddler's Reach, comes from the name of a sharp turn in the river that ships have to navigate to finish their sea journey.

In days of old, once a ship came safely through Fiddler's Reach, the journey was nearly done, the work slowed down, and the sailors had time to relax and anticipate the joy of homecoming after long months at sea. And that is when the fiddler would reach for his fiddle and the sailors would dance, sing, and laugh.

What an appropriate story for a business specializing in an old fashioned beverage designed for enjoyment during times of relaxation. Envision how Rob can use all those images in his marketing-package design, sales letters, advertising, letterhead, etc. Ships and waves and fiddles and joyous homecomings on the coast of Maine. It ties into the longing we all have for a little rest and relaxation. It transports us to another time when life seemed simpler and less hectic. A magical time when the plaintive sound of a fiddle expressed our homesickness and a joyful tune spoke of coming home to a well loved place. I'll take a case of that!

Engaging your customers through story telling makes them feel as though they are a part of something greater than themselves. It lessens the loneliness of an uncaring world and provides a momentary escape from reality. What stories can you tell about your business that make people say, "I'll take some of that!"

Caroline Jordan, MBA helps self employed professionals talk about their businesses in provocative ways to attract customers they really enjoy working with. For more success tips and strategies visit http://www.TheJordanResult.com and see how you can get clients to say, "I'll take a case of that!"

In The News:

Self-Employment: Do you know the Difference between Rates and Wages

The difference between rates and wages is not always clear... Read More

The SBAs Savviest Program

Forget everything you've ever heard about the U.S. Small Business... Read More

The Truth About Government Grants for Your Business

Free money! Receive up to $25,000 that never has to... Read More

Small Business Pricing Strategies

TACTIC #1 -- Never simply slash your prices, unless you're... Read More

Why the Over Regulation on the Franchising Model?

Franchising is the fastest way to build small businesses, provide... Read More

Success & The Nature of Things

The story is told of a tiger chasing some goats... Read More

Debit and ATM Card Advice for Small Businesses

Your business account comes with an ATM, Debit card. Pick... Read More

Mobile Truck Washing, Case Study

Most folks in the pressure washing business are happier to... Read More

7 Habits of Highly Successful Small Business Owners

Do you spend every waking minute in your business? Do... Read More

Incorporating a Small Business: S corporations versus C corporations

If you've been considering incorporating your small business, you've probably... Read More

Small Businesses with BIG NAMES: Protect Your Trademarks and Reap the Rewards

You're a small business owner with a hot new product... Read More

Small Business Strategies - Four Critical Success Factors

Scenario OneDuring a recent presentation, a business owner was given... Read More

Hosted PBX, Is It Right For You?

"Order Now!" "Your Business Will Fail If You Don't Have... Read More

How To Make Sure Your Customers Still Trust Your Small Business

The stock market is still on a wild roller coaster... Read More

Secrets to Washing Fleets of Trucks from a Nationwide Fleet Washing Service

Washing the exterior of a truck. Sounds easy right? Well,... Read More

Where to Find a Cash Windfall of $10,000 to $1,000,000 -- You Never Knew You Had

There is a rather famous true story called "Acres of... Read More

The Game Plan ? The Difference Between Small Business Success And Failure

It is an American dream to own a business. But... Read More

Small Business Computer Security, the Basics

Anyone in business today realizes both the natural dependency on... Read More

Three Big Barriers To Small Business Marketing Success

When you feel like you're always busy working on your... Read More

How to Start a Carpet Cleaning Company

Opening a carpet cleaning business is a great way to... Read More

Small Business and Wichita

Owning a small business in Wichita, KS might not be... Read More

Forming a Corporation ? Investors

You've come up with the best idea since sliced bread,... Read More

Round Pegs In Round Holes: The Amazing Secret of Succeeding in Any Business Every Time!

Success is the desire of everyman on the face of... Read More

Three Ways to Add Leverage to Your Small Business

Remember those drawings from science class of how a lever... Read More

5 Tips for Hiring a GREAT Bookkeeper

Bookkeeping?the "dreaded" word is something we all have to worry... Read More

led induction light parking led fixtures Pete's produce ..
led induction light parking led fixtures Pete's produce ..