Have you ever heard the phrase, 'PREPONDERANCE OF PROOF'?
I recently heard it to describe a situation where a person was backed up against a wall (legally speaking) and needed a way out of the mess.
The legal guy came in and said, 'I feel we may win this case'. The defendant was furious with his lawyers. I want you to have an abundance, a 'preponderance of proof' so that we bury them in evidence. I want them to 'surrender' because of the unending proof we can give them!
That real life example helps to reinforce the fact that generally we're a nation of sceptics.
But, if someone was able to win us over, with just amazing proof, reasons and credibility to back up what they say, we'd be pretty much sold on whatever they were trying to persuade us with.
To illustrate things, let's say were planning on selling our car and we want to give the prospective buyer enough evidence to buy from us.
The question is "what can we include in our written communication that'll help cement a sale?"
How about we start with...
Photocopies of the logbook that details the full service history. Then, we could send ...
A copy of a Tax disc that has been fully paid up for a year. And, what about...
Photographs of where you've been on holiday with your car, so putting a picture in the mind of the prospect that 'leisure' can be made more enjoyable. And, to prove our reason for the sale, we could include a copy of...
A flight ticket that shows you have to go out of town in the next 30 days, hence the spectacular offer you're making to sell the car. To add a little status and glamour to the car, we could show...
Pictures of celebrities, local or national, who also have a similar car, so bringing in the principle of 'association and esteem' in having the same as 'prominent others'. To prove the market value of the car, we can show...
A copy of the dealer price for the car, and the market place average, and how you're able to undercut the price, and the reasons why you're able to do it.
A letter from your loan company showing the amount outstanding on the vehicle to date, and, a copy of a report that shows why the car you're selling, has tremendous resell value.
... I think you get the idea here.
Whatever it is you want to sell, giving people irresistible reasons, backed up with a caseload of proof, is the surest and quickest way to a sale.
What proof elements can you add to your products and services?
Copyright 2005 Nick James
Nick James is a UK based direct marketer and product developer. During the last 3 years Nick has sold in excess of ?1 Million of products and services. Subscribe to his Free Tip Of The Week email at: http://www.nick-james.com
Ashley limo service at o'hare ..Q. I am a former pastor who left the ministry... Read More
What are the best methods for keeping a good business... Read More
There are several well-known truck washes in the Great State... Read More
During the 1980 presidential campaign, candidate Ronald Reagan vowed, if... Read More
Buyers want both online and local information about where to... Read More
There are only a handful of car wash franchises in... Read More
A recent survey indicated that clean Taxi Cabs Fleets have... Read More
Want your small business to flip instead of flop?! Statistically... Read More
The Federal Trade Commission decided to sit down and revamp... Read More
You bet it's worth it. Publicity via news releases, along... Read More
Most new small businesses won't be in business this time... Read More
Just a few years ago, when one thought of a... Read More
We were more than excited. Our women's doubles tennis team... Read More
Franchising has made the world look really small. The well... Read More
Here is an interesting case study of a company, which... Read More
Grow your Professional Organizer business by branching out into related... Read More
Do you have a Business Plan? Congratulations, but you are... Read More
How to do itPeople skim through newspapers and magazines and... Read More
After over thirty years advising small business it still comes... Read More
Ok, so next to the taxman, your company payroll department... Read More
Large corporations use employee manuals to both educate employees about... Read More
Your on-line success is based on your efforts and yours... Read More
How do you know when an alliance needs to be... Read More
Don't let your customer satisfaction research initiative collect dust on... Read More
In these days of insecurity and uncertain futures, the tendency... Read More
Elmhurst prom limo ..Administrative and clerical tasks are the bane of every industry.... Read More
Mobile carwashing is hard work, it is tough on the... Read More
To wash an airplane there are many items you will... Read More
How is your pipeline structured?I assume most of you have... Read More
Is your business making money? Would you know?Figuring out whether... Read More
If you're like me, you love accounting. It's so fascinating... Read More
When working from home, it is usual to find that... Read More
Some of the greatest words of wisdom for any man... Read More
Why should you do informative talks to smaller groups?Informative talks... Read More
Most pressure washing companies never look into some of the... Read More
You may be in Mail Order, Direct Mail, or you... Read More
There are many factors to be considered when you are... Read More
Quality control in franchising companies is paramount and all franchising... Read More
Here are some useful tips on what to consider before... Read More
A thing worth doing is worth doing badly. Yes I... Read More
Whether your target audience is in your neighborhood or across... Read More
Car Wash Crime in the Hood. Apparently not everyone is... Read More
You only have so much time in a day right?So... Read More
Incredible as it sounds, you have a goldmine of free... Read More
There is a Batting Cages Business for those people who... Read More
What will your business look like a year from today?If... Read More
I love work, I can watch it all day.I am... Read More
The Workers' Compensation situation in this country is unbelievable. Why,... Read More
At one point or another, almost every business runs short... Read More
Great question!Freeing your time is an indisputably key element in... Read More
Small Business |