What is the Big Race all about when it comes to creating relationships?
The big race is simply the ability to win the deal on a consistent basis. You will need to perfect your message, be able to state it clearly and precisely, and follow up relentlessly. Without all these factors, you are losing ground to the competition. You need to stay ahead at all times by keeping an eye on what your competitors are doing well, and not so well. This is also your opportunity to capitalize on the competition's weaknesses and keep up with their strengths. It is not that you have to beat them at their best, but it is important that you at least stay even on that front. What you must do, however, to stay ahead is to do much better at what they do not do well.
In other words, when running the big race, make sure you have a more interesting story, find out what the competitor is saying and capitalize on their weaknesses and stay on top of their strengths. The race is a win or lose competition, the scales are tipped one way or the other by a consistent strategy, and a strategy that emphasizes you but does not bash the competition. My dad is better than your dad will not work in this economy. Remember that you will always have lots of competition; it is you that must strategize on how to win the race at almost, if not every, turn in the road. You must wear better running shoes to take advantage of outperforming the competition. Capitalize on your strengths and downplay your weaknesses.
The Big Race is not won without a good attitude. Your attitude towards your customers will either make you or break you at any time in the race. You need to also remind your customers that you are a contender and not a long shot. You must keep them informed at all times. One easy way to keep in touch is through postcards.
Bette Daoust, Ph.D. has been networking with others since leaving high school years ago. Realizing that no one really cared about what she did in life unless she had someone to tell and excite. She decided to find the best ways to get people's attention, be creative in how she presented herself and products, getting people to know who she was, and being visible all the time. Her friends and colleagues have often dubbed her the "Networking Queen". Blueprint for Networking Success: 150 ways to promote yourself is the first in this series. Blueprint for Branding Yourself: Another 150 ways to promote yourself is planned for release in 2005. For more information visit http://www.blueprintbooks.com
Ashton group transportation logistics management ..What is the satisfaction & expectation review of the business... Read More
When the recent Games of the XXVIII Olympiad came to... Read More
You've probably heard the statistic that 95% of small businesses... Read More
BioTechs even with the latest news had shed over 1000... Read More
Just when the entire state was kissing Wichita goodbye, economically... Read More
Remember the cleaning business is all about time ratio to... Read More
There is significant competition in auto detailing and car washing.... Read More
What is a Virtual Assistant?A Virtual Assistant is a person... Read More
SBIR Corner: FFP vs. CPFF contracts:In the SBIR/STTR world, the... Read More
This year, some 700,000 American businesses will be sold. Most... Read More
Administrative and clerical tasks are the bane of every industry.... Read More
When you go into business for yourself, there are many... Read More
Auto Detailing: Maintaining A Commercial Carpet ExtractorYou should drain your... Read More
Treat your business as a serious, full-time business and be... Read More
Macon, GA goes after garage-gas station conversion detail/hand car washes... Read More
TRUTH IN THE LAWN MOWING INDUSTRYWe do not wish to... Read More
We very much like what we see in Lubbock, TX... Read More
It behooves every professional mobile auto detailer to stay up... Read More
You know your prospects need what you sell. You know... Read More
Most smart entrepreneurs and all large corporations have Employee Relations... Read More
Traditional advertising methods are still being used for almost 90%... Read More
Most folks in the pressure washing business are happier to... Read More
Just recently, I took a break and caught "The Return... Read More
The Franchise Group at the Federal Trade Commission in all... Read More
There are several well-known truck washes in the Great State... Read More
group transportation logistics management Highland ..What's your job profitability? Do you know?Many business owners are... Read More
Mobile carwashing is hard work, it is tough on the... Read More
How far away is the person you need to meet?We... Read More
It's a strange anomaly.Most people who set out to start... Read More
"The way to develop self-confidence is to do the thing... Read More
If you have a busy private practice, chances are you... Read More
You are selling your small business (business value under $1... Read More
I agree that knowledge should be free, but the next... Read More
Company mottos can easily be printed on a business card.Sometimes... Read More
Habit: A consistent behavior you perform so frequently that it... Read More
Many government department heads are on the take. Oh they'll... Read More
A Brilliant Marketing Idea... sounds great but what is it?... Read More
There are both fixed and mobile detailers. Consumers often will... Read More
Running a business on the net these days can be... Read More
It's just like a marriageTo expect a bank manager or... Read More
We all know how glorious those first warm days of... Read More
Are you -- like 70 percent of small business owners... Read More
When is advice free and when should you charge for... Read More
Some marine biologists feel that the concentration of dead marine... Read More
Last week's question from Anthony R. on how to choose... Read More
Your grandfather probably told you to "learn something new everyday".... Read More
Why should you always maintain a good report with a... Read More
A corporate shell could be liken to a house that... Read More
Managing cash flow is every small business owner's most important... Read More
As small business owners we're in business to make money... Read More
Small Business |