Englewood shuttle .. Chicago Drug testing

Marketing Your Small Business - The Top 10 Brilliant Ideas

A Brilliant Marketing Idea... sounds great but what is it? Is it the idea that results in the mailman ringing your doorbell, signaling in a caravan of postal workers with mounds of letters (all in response to your latest advertisement)? Is it the idea that brings a 20% response rate on your direct mail campaign?

Surely these ideas would be considered brilliant marketing ideas...right? Well, maybe. It depends on the costs incurred generating the response. If the cost of the marketing was greater than the income it generated, it doesn't matter how great the response, it's not very brilliant.

The following ideas will get you started marketing brilliantly in no time!

BUSINESS CARDS

Print (or stamp) something on your business card that will prompt the holder to contact you (and/or to keep the card). Examples: "Return this card for a FREE loaf of bread" (baker), "10% off on next purchase" (retail store), "Send for your FREE copy of our Special Report: Brilliant Ideas for Marketing Your Small Business" (small business marketing specialist).

VALUE-ADDED SERVICES

Success means standing apart from the competition. This is done by developing (and promoting) your value-added services. If you don't think you have any, think again...and then if you still don't, develop some! (Sometimes it is something you are already doing/offering, but you just haven't recognized it as a value-added service or product.) Example: With each printing order, you also get free design consultation services.

BUSINESS FORMS AND STATIONERY

Use all company forms to promote your business--it costs no more to design them with promotions than it does to design them without! Examples: On your stationery, list your services or products, your value-added features, and/or the benefits of doing business with your company.

ENVELOPES

Use the left-hand side of the envelope to motivate the reader to open it and to read what's inside. Example: What's inside for YOU? 10 Tips for Marketing Your Business!

FAX COVER SHEETS

Design and create a FAX coversheet that not only identifies the person who is to receive the FAX, but also promotes your business. One brilliant idea is to include your current promotion. Example: A hotel could promote a "$66 Weekend Ski Package."

VOICE MESSAGE

Your voice mail recording should market your business. Example: "Thank you for calling The Rocking Chair ? Mountain View's largest antique and collectables shop. At the corner of Main and Sylamore, we're open 10-6 seven days a week. Please leave a message, and we'll get back to you as soon as we can."

INTRODUCTION

Business professionals are frequently asked "what do you do?" Practice your 10 second answer to this question; be sure it includes the benefits your business provides to your customers. It should also identify the customers you are looking for. Example: "I work with small businesses, sales professionals, and entrepreneurs. I provide them with inexpensive ideas for promoting their businesses and for serving their customers so they promote their business too. I do this through workshops and through my website http://www.brilliant-marketing-for-small-business.com."

DATABASE UPDATE

On a regular basis (every 6-12 months), contact "old" customers. Let them know you are updating your database and need to confirm the information you have. Although this is not a sales call, it is common for lost customers to begin doing business with you again simply because you contacted them.

24-HOURS VOICE MAIL... for your convenience

If you have 24-hour voice mail (or an answering machine that is not also your home line), advertise that it is available 24 hours for your customers and prospects; include for your convenience. This is especially effective since many people review the mail and newspapers early in the morning, late in the evening, or on weekends!

STORIES SELL!

When telling people what you do, use examples. Example: "I help people protect their property; I'm an insurance agent. In fact, last week I wrote policies for newly married couples needing renters insurance."

Anyone can promote a business with an unlimited marketing budget, but it takes specialized knowledge and commitment to get the same (or better) results on a shoestring. These brilliant ideas are only a fraction of the thousands available in the Brilliant Marketing! ? System. Look for future editions of this e-zine for more Brilliant Marketing Ideas!

Alex Barrington, developer of the Brilliant Marketing! System, has worked with thousands of small businesses providing them with low-or-no-cost marketing ideas for maximizing respone and minimizing results. The entire Brilliant Marketing! tutorial is online on Alex's site: http://www.brilliant-marketing-for-smal l-business.com

In The News:

A frozen bird found in the Siberian permafrost is a 46,000-year-old lark, scientists have revealed.
Stunning artifacts have been recovered from the wreck of HMS Erebus, one of two 19th-century Royal Navy ships involved in a doomed expedition to locate the Northwest Passage.
The new moon is the first lunar phase, which leaves Earth’s natural satellite in shadow.
The next new moon will occur on Feb. 23. Here is what you need to know.
The largest planet in the Solar System, Jupiter has a treasure trove of information for astronomers to research and observe. A new study states that the gas giant also contains water in its atmosphere.
Experts have been closely watching an exoplanet that is so close to its star, it may well be on the "edge of destruction."
If a giant object looks like it's going to slam into Earth, humanity has a few options: Hammer it with a spacecraft hard enough to knock it off course, blast it with nuclear weapons, tug on it with a gravity tractor, or even slow it down using concentrated sunlight. 
“Black in Space: Breaking the Color Barrier,” scheduled to air Monday on the Smithsonian Channel, examines the race to get black astronauts into the heavens while fighting for human rights on Earth.
NASA has revealed a gorgeous image of the Moon, Mars and the International Space Station.
A majestic leopard was captured by a photographer as it seemed to pose for the camera on a city street in India.

Mobile Carwash; Senior Citizens and Mobile Homes

Senior citizens are generally not a large marketing segment for... Read More

Business Relationships Defined

What makes a business relationship?What really makes a business relationship?... Read More

Creating Lists to Learn About Yourself, Your Business and Your Customers

I love lists. I make them for everything. And I'm... Read More

Awning Cleaning Business Case Study: Entrepreneurship 101

It is most fascinating to study how entrepreneurs spot opportunity... Read More

Is Brick and Mortar A Passing Fad?

Q: Is the online world the best place to sell... Read More

Common Sources of Financing for Small Business

The choice of financing is an important determinant of whether... Read More

Its Spring - Time For A Compensation Program Tune Up

Now that winter has passed, the annual ritual of spring... Read More

Organizing Tips for Small Business Success

If you discovered the bottom line in your business depended... Read More

How To Create A Business Note That Is More Attractive To A Note Investor

You are selling your small business (business value under $1... Read More

Why You Need A Virtual Assistant

How much is your time really worth? Is it worth... Read More

Change May Be Your Ace in the Hole

Whether it has been thrust upon you by external market... Read More

How Disabled Veterans Can Win Government Contracts

The Service-Disabled Veteran-Owned Small Businesses (SDVOSB) is a program that... Read More

Pressure Washing Business; Steam Cleaner Fuel Maintenance

It is essential that you fully understand how the fuel... Read More

The Beauty of Focus and Plan B

Did you ever have one of those days or weeks... Read More

The Key To Success - Choose The Right Partners

Do you promote yourself as offering prompt, reliable and quality... Read More

The Perilous Franchise Agreement: What Did You Sign?

Purchasing a franchise has become one of the most popular... Read More

Using Business Broker In the Franchising Industry for Franchise Sales

Franchising companies often use Business Broker to help attain sales... Read More

Building Your Business for Success in 2005

It's a strange anomaly.Most people who set out to start... Read More

6 Steps to a Successful Medical Spa Expansion

According to the American Society for Aesthetic Plastic Surgery, since... Read More

Technology Community Helps SMBs Focus on Their Core Business

If you're starting your own business or currently work for... Read More

Image is Everything - Secrets to Cleaning Car Fleets

A recent survey indicated that clean Taxi Cabs Fleets have... Read More

Is Your Small Business Name Important?

You bet a name is important. Many small business owners... Read More

Public Relations: Antidote for Small Business Failure

When small businesses fail, the wreckage is often assigned to... Read More

Collection Agency Selection

Frankly, given the legal and regulatory requirements involved in attempting... Read More

Do You Really Need a Toll-Free Number for Your Business?

Do You Really Need a Toll-Free Number for Your Business?... Read More

backyard remodel remodeling adobe homes fox lake ..