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Expanding Franchisee Advice

Franchisor expansion policies are not as simple as one might think. On the mind of every businessperson is the idea of expansion. We think we will make more money when you expand to a second, third, fourth, etc. unit, store or work truck. So you would think if you are franchisee of a large franchise system that the franchisor would want to help you into that additional outlet as soon as possible or, like some franchisors, much sooner. After all they will make more royalties and have an additional unit or push pin on their map of the country or state. The franchisor's goals are actually more complicated than that. Our goal is your success-profit-happiness. Running an additional unit can create tremendous amount of headaches, which a franchisee may or may not be ready for.

Most franchisors have simplified this process of expanding for their franchisees. It does take time however. For instance:

Training of a manager

Hiring of crew members

Scheduling modification

Finding a good lease

Modifying the location

Installing the equipment

Increasing the percent of new customers

Setting up a labor payment programs

Grand Opening Marketing

Vendor Notification and Logisitics

And this is just the start. Some franchisors want to see the franchisees other unit or original unit busting at the seams first. Some even recommend that you have a minimum of 1.5 times what a typical unit in he franchise system does adding units. If your unit or outlet is failing it makes little sense to dig a deeper hole. Get the problem first, then fix it. In other words, get too much business, then expand. Don't expand into the next unit until you have enough business to support both with the first one. This is one reason franchisors often have different policies for corporate franchisees and individual franchisees.

A large corporation can absorb the expansion costs without taking money out of the profits of the existing units. Not every new franchisee going into franchising today understands this, but it is something you should know and think on.

"Lance Winslow" - If you have innovative thoughts and unique perspectives, come think with Lance; www.WorldThinkTank.net/wttbbs

In The News:

NASA is now targeting February 2022 for the launch of its powerful Space Launch System (SLS) rocket. 
The U.S. military launched three suborbital rockets this week from NASA's Wallops Flight Facility in Virginia. 
As cooler temperatures move over the eastern U.S., the West is forecast to see heavy rain and mountain snow, including what's known as a "bomb cyclone" near the Northwest. 
Wednesday's full moon is the hunter's moon. 
A pig kidney was successfully tested on a dead patient last month for the first time without being immediately rejected.
A scuba diver in Israel discovered a 900-year-old sword off the country's Mediterranean coast that experts say likely belonged to a Crusader knight.
Russian thrusters have accidentally tilted the International Space Station (ISS) for the second time this year. 
NASA's Lucy mission launched early Saturday from the agency's Kennedy Space Center at Cape Canaveral, Fla.
A robot dog armed with a sniper rifle was unveiled this week in Washington, D.C. at the annual meeting of the Association of the United States Army.
The National Oceanic and Atmospheric Administration has issued a category G2 geomagnetic storm watch for the northern hemisphere for Monday.

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