Want your small business to flip instead of flop?! Statistically half of the entrepreneurs reading this will be out of business in three short years. Establishing a long standing, profitable and successful business absolutely depends on your ability to convey a clear message. A heartfelt message that tells clients exactly what you do, the specific 'invest-able opportunities' you bring to the table and all the ways clients will have a bigger, better, fuller life as a result of working with you.
The attention span of your clients is short and they are bombarded with massive amounts of advertising, junk mail and spam. Cut through the clutter and use solution speak that's genuine and from the heart.
People don't buy products or services. "Hi, I'm a business coach" is a technical and boring description of what I do. It will get lost in the shuffle. Instead I use a short benefit driven message to capture the attention of my ideal clients. I stay focused on my clients' deep-rooted needs and how I can get them life changing results in a quick "30 second commercial" or "elevator speech."
Here's a sample of my "elevator speech."
"You know how many self-employed professionals feel frustrated and overwhelmed because they don't have enough clients? Well, I coach them in the 7 keys to Booking Themselves Solid. The result is a thriving business with more clients than they can handle!"
Now it's your turn. Think in terms of what's in it for them and build yourself an "elevator speech."
WRITTEN EXERCISE:
You know how some? (summarize and describe the ideal clients you are speaking to or about) __________________________________________ ?do, are or feel? (identify and summarize what your clients' biggest and most immediate problems are) ___________________________________ Well, what I do is? (how your offering(s)solve their problems) The benefit (or result) of which is? (outcome of solution and all the you're your clients' lives will be better after working with you) ____________________
You'll only get one chance to make a first impression. Your "elevator speech" presents you and your business in a powerful and compelling way. Articulate your brilliance everywhere and anywhere you go and soon you'll be booking yourself solid!
Stay tuned for Book Yourself Solid Key #6: Simple Selling Magic
Michael Port is the guy to call when you're tired of thinking small and the owner of Michael Port & Associates, the premier marketing and sales strategy consulting firm for professional service providers.
taxi o'hare Wisconsin Dells ..CONSIDERATIONS FOR YOUR INTERN: Specify the number of hours the... Read More
"I don't know the key to success, but the key... Read More
As stability emerges in the Middle East there will be... Read More
Scenario OneDuring a recent presentation, a business owner was given... Read More
Cleaning the trailers towed by big trucks is not easy,... Read More
Motivational author and speaker Jim Rohn says that for a... Read More
You bet a name is important. Many small business owners... Read More
Nothing can drive a business down faster than customers who... Read More
Thinking of starting a business on line? If so there... Read More
My colleague, Jane, recently lamented to me an all too... Read More
Now that winter has passed, the annual ritual of spring... Read More
E-mail and Internet use are integral parts of the typical... Read More
By outsourcing to skilled professionals you'll be able to grow... Read More
As a teenager I worked for my father's small business.... Read More
Business checks are available in many styles and varieties. They... Read More
You are selling your small business (business value under $1... Read More
Incorporation in Nevada has become an attractive option for savvy... Read More
Owning a business is a challenging endeavor. If you're like... Read More
One of the primary concerns all small businesses have is... Read More
If you are worried about how many different business cards... Read More
In today's marketplace the words 'job security' have become an... Read More
The Federal Trade Commission decided to sit down and revamp... Read More
Many smaller businesses choose niche markets for various reasons and... Read More
Commonly folks have asked me what the technical difference is... Read More
My clients and many of my readers are small and... Read More
bmw rental chicago Ackley ..As stability emerges in the Middle East there will be... Read More
1. Don't Spend Too Much Time PlanningWhen you are entering... Read More
Seems as though there are a lot of business closings... Read More
Many auto detailers fall short in their sales presentations. I... Read More
Q: Is the online world the best place to sell... Read More
Many smaller businesses choose niche markets for various reasons and... Read More
Everyone is talking about small businesses. In 1993, when it... Read More
One of the hidden perks of raising six children is... Read More
Shipping materials can be expensive! Even the styrofoam "peanuts" can... Read More
How often has someone thought of starting a business based... Read More
Why should you describe your business to others in 5... Read More
Writing a business plan is a fundamental step to ensuring... Read More
I believe the number one reason why a business will... Read More
In the world today, many people are further in debt... Read More
If you are the boss and you think your job... Read More
When small businesses fail, the wreckage is often assigned to... Read More
The modern Franchise business model and the much different business... Read More
How do marine type businesses start? Have you ever thought... Read More
Starting and managing a small business is no fun chore,... Read More
In the first part of this article I put forward... Read More
As you may already know, asphalt paved parking lots do... Read More
If you've been thinking about starting a business, but are... Read More
Most small business owners are faced with so many responsibilities... Read More
If you are a small business and qualify to participate... Read More
One of the biggest excuses franchisees of home based and... Read More
Small Business |