adding bonus room above garage wadsworth building onto a small house algonquin bathtub shower remodel glencoe home addition value cook county harrell remodeling buffalo grove .. Chicago Drug testing

Are You Using a Chess or Checkers Small Business Marketing Strategy?

Until the day I learned to play chess I loved playing checkers. Both games require a strategy that maximizes a player's ability to capture her opponents pieces without first losing her own. Checkers was fun. But the complexities of chess lead to more satisfying victories and defeats.

Chess is a more complicated game than checkers as there are more variables. Therefore, much more thought and concentration is required to win a game of chess than is required to win a game of checkers.

Like chess, marketing your business is a complicated endeavor. A successful chess player anticipates future moves and will position his pieces in such a way that each piece helps add strength to other pieces already in place.

A successful marketing strategy is no different than a winning chess strategy. Every move you make must reinforce previous and future moves. Instead of rooks, bishops and queens the moves made in the game of marketing are made with advertisements, web sites, marketing messages, brochures and so on.

As a small business owner you don't risk losing pieces to your opponent you risk losing business to your competitors.

Great chess players have a strategy that helps them win with consistency. Here's a marketing strategy you can use to consistently win new business.

Focus Your Marketing

Target your market with a marketing message that speaks directly to the population you serve. A marketing message is a phrase or sentence that clearly demonstrates who you help and the problems you solve.

Develop and use your marketing message as often as you can. Doing so will help get your business get noticed by those most likely to buy from you. Use your marketing message in your marketing materials, your website and any and everywhere your business comes in contact with potential clients.

Effective use of a marketing message can be a small business owner's best friend. A good one will work hard for you to generate new business and will never ask for anything in return.

Inspire Action

Once you've used your marketing message to grab hold of your prospects' attention, be it at your website, after reading one of your ads or an article you've written, be sure you clearly instruct them to take the action you want. It doesn't matter what the action is as long as it requires them to provide you their contact information so you may continue marketing to them.

Offer something useful and free in exchange for their information. Give away free recipes if you're a caterer or tips on designing bouquets if you're a florist. Just be certain to give clear directions about what should be done next to move your sales process along.

Build a Relationship

After you've successfully culled from your prospects' their contact information it is now time for you to develop a relationship with them. The nature of the relationship you develop should be one that makes it clear that you know your prospect is out there, that you understand your prospects' problems and that you can help solve your prospects' problems.

Common methods for developing relationships with prospects are distributing articles, publishing an ezine and conducting surveys. Be sure to include your marketing message with every article, ezine or survey.

Over time you will become the obvious solution to your clients' problems when they decide to take action to solve what concerns them.

Move Your Marketing forward

Using each of the above methods will help you position your business much like a champion chess player positions his pieces. In the end victory and more sales will be yours.

Copyright 2005, Jeremy Cohen and Better Marketing Results

The author, Jeremy Cohen, helps small business owners and professional service providers attract more clients, grow their business and be more successful with his marketing strategy and web site enhancement service and his marketing guides. Get his free marketing strategy guide : Jumpstart Marketing: More Profits, Clients and Success at: http://www.bettermarketingresults.com/

In The News:

Can Your Business Run Without You?

What would happen if you decided to take an extended... Read More

Starting a Mobile Auto Detailing Business; Dry Wash or Pressure Wash?

Many experienced auto detailing professionals who have started out using... Read More

Outsourcing ? A Positive Approach For Small Businesses

Outsourcing is the strategic use of outside resources to perform... Read More

How to Bond a Business Relationship

When should you create a foundation in order to solidify... Read More

How to Sponsor an Event for Fun and PROFIT

How do you sponsor an event and get personal introductions... Read More

Excuses Franchisees Make; When They Violate Exclusive Territory Agreements

One of the biggest excuses franchisees of home based and... Read More

Small Business Savvy: Reaching Key Big Business Decision Makers

As a solo entrepreneur or small business owner, one of... Read More

Marketing a New or Small Business on a Budget

There are almost as many opinions and views on marketing... Read More

Temporary Staffing Agency: How to Start

The temporary staffing industry continues to expand, with yearly double-digit... Read More

Its Spring - Time For A Compensation Program Tune Up

Now that winter has passed, the annual ritual of spring... Read More

Is Your Business Profitable?

What's your job profitability? Do you know?Many business owners are... Read More

Why Small Businesses Need Both A Logo And An Identity System

Experts urge small business owners to "brand" their business ?... Read More

Expanding A Mobile Car Wash Business

What is the best time to expand a mobile car... Read More

How to Protect Yourself & Your Business

As a business owner, you already know how important it... Read More

Entrepreneurs Go Virtual!

With the massive explosion of start-ups and home businesses developing,... Read More

Small Business Secrets: Self-Confidence Can Be Arranged

At first blush this idea might be difficult to wrap... Read More

Personal Success - Take a Break from Business

Have Some Time to Yourself One of the most important... Read More

Pressure Washing Heavy Equipment

One of the best ways to make money in the... Read More

Justice In Action

During the 1980 presidential campaign, candidate Ronald Reagan vowed, if... Read More

Getting Grant Funding For Your Nonprofit Organization

Do you need grant funding for your nonprofit organization? If... Read More

Advertising - For Small Businesses (Part 1)

Is it right for you?If you decide to advertise your... Read More

Tips For Successful Home Show Businesses

Opportunities for home show businesses have never been more abundant.... Read More

Bringing Home the Bacon

In general, all of us know how to accomplish the... Read More

FTC Adding to the Franchise Rule

Last summer the FTC put forth a report and then... Read More

There Are No Dumb Business Questions, Not!

Q: I'm curious. What is the dumbest business question you've... Read More

induction street light retrofit induction wall packs Pete's produce ..
induction street light retrofit induction wall packs Pete's produce ..