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Driving Traffic to a Crafters Web Site

Ok. So you've got your website done and stocked with your crafts that you have put your heart and soul into. So you sit back and just wait for all those millions of people out there to come and buy. You check your email, check your stat counter and still nothing. Then, you start checking your competitors sites, and look at how many you have to compete against. It just makes you want to scream. Now it's time to get some of the world to look at your site. There are plenty of internet shoppers to go around.

We all know people love getting freebies. I do, I know that. Now you could put some kind of promotion on your site but it still will not drive them there why, because they do not know about your site. My suggestion would be to do a sweepstake. Now I know, we don't like giving things away for free but it will attract visitors and that is what you are looking for isn't it? It does not have to be anything expensive, believe me people are drawn to just about anything just so it is free. Find something you think you can part with. Try one of your less expensive items and put it on a sweepstakes website. These sites are totally free to the person hosting the sweep and you decide the rules. 10 days, 30 days, over 18yrs etc?

Remember draw them to your web site. When you fill out your form for the sweep, don't just say "Send and email and the winner will be drawn at random" Make them be redirected to your site, and then at that page in your site you can have a link to your email.

Now before you do that make sure your site is ready. Pick your item that you will be doing a sweep with. If that is the only one in stock, PLEASE make sure you take it off the catalog page. You don't want to have the item in both the catalog and sweep and find out one day low and behold someone else wants to buy that item and unless you can make another one in record time it's not very good customer service. The next thing is to make a page on your site just for the sweep item. Remember again, draw them to your site.

Set up a contest page. Make sure in that page you have a picture of the item and your rules of the contest as discussed earlier. Don't forget to put a link to your email, sweepers do not want to go hunting around your website to look for a contact page. If you have any other specials running, (example) 25% off your first order, or free shipping, try to include that in your contest page so they are aware you have specials running on stocked items. If they like your item and realize there are other specials they might want to shop while they are there.

Now find some system that will work for you on how you will handle the emails coming in. Can your server handle 500 emails? If not, maybe you should print or write down all the names every other day or so, that way it won't take much of your time each day.

All depending on the time of year (Christmas is best of course) and how long you host the sweep will depend on how many people will visit. I really don't suggest a sweep longer than 30 days.

Good Luck! Happy Sweeping! And many sales to come.

To sign up for our newsletter visit http://www.enchantedstainedglassart.com

Sta ined Glass crafter Marie Sylvester is the author and can be reached for comment about this newsletter or any of her items from her website at marie@enchantedstainedglassart.com

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In The News:

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In retaliation against Internet Service Providers (ISPs) blocking some video-sharing and torrent websites like The Pirate Bay under Indian court orders, Anonymous, the "hacktivist" organization, today took down the websites of the ruling Congress Party and the Supreme Court of India. Anonymous, which in the past has been credited with taking down the websites of the MPAA, RIAA, the FBI, the US Department of Justice and child pornographers, took down these sites in what is understood to be DDoS (Distributed Denial of Service) attacks.

The University of Kentucky says it has reshaped its business intelligence capability by adopting SAP's in-memory system, HANA.

The head of the U.S. Patent and Trademark Office tells a congressional panel that the landmark reform bill signed last September is already yielding significant results, but defends litigation in tech sector as a sign of vigorous innovation.

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With Facebook's long-anticipated IPO expected to hit on Friday morning, the company set its initial share price at $38 today.

The hackers in charge of the Flashback botnet managed to generate $14,000 from their click fraud campaign, but have not been paid, Symantec said today.

The specification for next-generation mobile DRAM was published, offering smartphone, tablet and ultra-thin notebook makers a 50% increase in memory performance.

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Such activity is often paid for, or sanctioned by, government agencies

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Comcast is trying out more flexible ways to implement its bandwidth caps by experimenting with tiered service options.

Apple historically has fought iPhone jailbreaking by warning customers that their device warranties will be voided if they muck around with the innards of their Apple products. Now Apple appears to be taking its disapproval of jailbreaking one step further by censoring at least some references to "jailbreak" in its U.S. iTunes store.

Zach Nelson, chief executive at NetSuite, has publicly thanked rival SAP for renewing a cloud computing license with his company, instead of using its own software.

A man from West Sussex has been sent to jail for 12 months after hacking into a private Facebook account.

Apple has apparently won control of the iphone5.com domain, according to changes in a Web record of the URL.

SSD maker RunCore's InVincible SSD can wipe your data using one of two methods: overwriting the entire disk with meaningless code or frying it with voltage.

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T-Mobile USA clarified its latest restructuring plans and said the changes will result in a net 350 job losses, not 900 as reported earlier.

Cisco announced yesterday three pre-tested bundles of products and services designed to cut through the confusing complexity of enterprise mobility.

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The controversial file-sharing website The Pirate Bay has experienced a distributed denial of service attack, according to the site's Facebook page.

Sometimes you pull the short straw.

As one of three credit bureaus in the United States, Equifax keeps financial data on every adult in America, plus people in 16 other countries. But the company knows much more than just what goes into an old-fashioned credit score.

Pure Storage today announced the second generation of its all-flash array, which can now be configured for high availability.

Chip maker Intel today announced the launch of its third generation Intel Core vPro processors, codenamed Ivy Bridge, designed for use in business laptops, desktops and "intelligent systems".

Netgear's first 802.11ac router, the R6300, will go on sale next week for $200, the company announced at a news conference yesterday. Touting the benefits of the next-gen Wi-Fi standard, the company also announced two more 802.11ac products: a lower-end router and a USB adapter for notebooks, both due this summer.

When Android 5.0 "Jelly Bean" launches this fall, it will appear first on several new mobile devices sold by Google itself as part of the "Nexus" line.

Just days before Facebook's much anticipated initial public offering, one of the largest advertisers in the U.S. has decided to stop advertising on the platform. General Motors will stop advertising on Facebook because it has determined that paid ads on the site are, well, not effective, the Wall Street Journal reports.

Is the bloom off the rosy market for mobile phones?

In Verizon's quest to kill unlimited data, even customers with "grandfathered" plans are on the chopping block.

Google today unwrapped the first part of its efforts to overhaul its search engine capabilities to incorporate more semantic search capabilities. Here are three of its key features.

The executive director of Utah's Department of Technology Services has resigned over a data breach two months ago that exposed the Social Security numbers of about 280,000 Medicaid recipients.

The meteoric rise in the smartphone market is creating a dangerous vulnerability in smartphone security - one that may not be patched until the problem expands into what has been dubbed an "apocalypse."

A Microsoft in-store program that scrubs "bloatware" from Windows PCs will also be offered when Windows 8 machines reach the market later this year, a company representative said.

It's an ideal in identity management: a centralized role-based access control system that supports single-sign-on (SSO) user access to authorized applications tied into the human resources systems for automated provisioning and de-provisioning, and the ability to integrate physical-security identity badges for room access.

The vaunted Google search engine is set for an upgrade that will make it easier for users to find the information they need by putting their searches in context, the company said Wednesday.

Juniper Networks is negotiating a deal with Radware to license application delivery controller technology from the company, according to investment firm Oppenheimer & Co.

Samsung has become the clear leader in sales of Android smartphones as Gartner today reported that it accounted for 40% of worldwide Android sales in the first quarter of 2012.

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