Home
>
Article Writing
>
Create An Article Reference Box That Calls To Readers

Create An Article Reference Box That Calls To Readers

There are two primary factors in creating a successful reference box, also called a bio box, that get the results you want from your Internet-posted articles. The first is adding the right keywords into the language. Second, is to write tiny ads that led to a call to action. Neither is going to be easy, but both are necessary and accomplishable.

Let's walk through the process together, and I will give you a few techniques that have brought me large responses and click through rates of upwards of 45%, sometimes even higher, when averages usually run under 8%.

Beginning with understanding what an Internet article is and its intention, creates a starting point for both of us. Let's begin there. Simply, distribution of these articles is solely for electronic publishing. Guidelines from publishers prefer 500 to 1400 word counts with an average of 700 to 800. Creative intentions range from building an expertise in a particular market, topic or industry, a taste of a topic for marketing of a product, or as a paid writing gig for others, so that they may complete one of the other previously mentioned intentions. Publishing can occur inside a newsletter, also called an ezine or electronic newsletter, or be published on a website. Each has its own pros and cons. Website posting does tip the scale higher on the pro side.

The next thought process moves us up the railing to knowing what action you want the reader to take. This ties in with your intention and also making it a reasonable request. Reasonable means not asking for the reader to leap and buy a product or service based on the small amount of information given in the reference box. For coaches or consultants, it's even a leap for readers to commit to a complimentary session based on that small amount of information. A reference box builds only one point, far from the seven to ten-points needed before people take an action that calls for a higher commitment. Selling too soon always turns off an action request.

Since publishers usually don't allow more than five 60- character lines or 450 or less characters, focus is best limited to one action request. The request usually requires a "click here to" request, for instance:

* visit website for more information about product, service, workshop, seminar, conference

* consider subscribing to

* find out more about the author

* call us for (something beneficial and free)

A reference box needs to have the following basics:

1. The author's name and background expertise on the topic.
2. The call to action request.
3. A benefit for readers to take the action.
4. Keywords for search engine optimization (SEO).

Developing the author's name and expertise sentence is easy and the call to action addressed, let's move to the remaining two items: benefit and keywords. Take the major benefit for one of your calls to action. Here is an example of a short-list of benefits to being a subscriber of my nonfiction for-profit monthly newsletter:

* Learn additional avenues to make money with your writing

* Explore and improve your nonfiction for-profit writing skills and techniques

* A metacenter site to find resources to ease your journey in this area

How-to details on finding your features and benefits are available at the Abundance Center's website.

Continue to create five or more benefit lines for each of your action requests, products and services. You will be able to use these in multiple places, not just your reference box. The benefit line or phrase in the reference box needs to build a curiosity or draws readers to want to click and find out more. If the reader sees the benefit as somewhat unbelievable, whether true or not, isn't always the best way to get the preferred action. Sometimes it's best to downplay the benefit, yet continue to make impact. For example, articles I've written were published thousands of times over the past year. Instead, it's best for me to adopt the term, prolific writer. Hype is a big turnoff for sophisticated readers.

We have walked through the who and expertise lines, created benefit lines, next you will want to create a list of keywords for the topic, service and product, then sprinkle them into the resource box information.

Keywords help Net visitors find your article (and you) and the website where the article is posted. Keywords are words people would search on to find information on that topic. Using the keyword finder on Google or the new Amazon search engine is one way to find what people search on most frequently. However, the finder is limited to last month's searches. The key finders will give you hints, however, I believe your common sense will do the same. Additional information on finding keywords are available in articles section of the Abundance Center or search on "keywords" "how to" "article" in Google.

Another tip, slightly outside the scope of this topic, which will help the attractiveness of your article, is not to use the same reference box, or bio box, repeatedly in all articles. Density is important to increase attraction from the search engines yet too much of a good thing shoots you in the foot too. Too much density means 25 or more exactly the same. Changing the benefit line, call to action, and keywords broadens your exposure as well as the opportunity for searchers to find the website that your article is posted -- one key purpose people publish and host your article.

Writing tight copy, including a reference box, always requires more time and focus even for the best writers. Be patient through the development. Review other reference boxes for likes and dislikes. More importantly, be creative and test the response rate occasionally if article writing is a major part of your marketing program.

In summary, the reference box provides author's name and tied-in expertise, the major benefit for clicking and an appropriate call to action that is reasonable for someone reading the article. The sprinkle in or substitute search engine optimizing keywords into the resource box to increase exposure and attractiveness for both yourself and whoever is publishing your articles.

Catherine Franz, a business coach specializing in marketing and writing, presents multiple learning opportunities for business owners at the Abundance Center or Catherine's blog. Visitors experience the opportunity to increase skills and knowledge through articles, newsletters, and programs. http://www.abundancecenter.com blog http://www.abundancecenter.com

no-contract cleaning service Des Plaines ..

In The News:

A 2025 data breach at fintech company 700Credit exposes personal information of more than 5.8 million people through compromised third-party integration partner.

Retailers lose $76.5 billion annually to return fraud as nearly 10% of U.S. retail returns involve fraudulent activity, with $850 billion in returns expected in 2025.

ShinyHunters claims responsibility for stealing 94GB of Pornhub user data affecting over 200 million records and demands Bitcoin ransom.

ChatGPT 2025 now connects to Apple Music, Canva, Expedia, TripAdvisor and OpenTable through built-in apps that help users create playlists, design graphics and more.

Apple releases emergency patches for two zero-day vulnerabilities actively exploited in attacks. iPhone and iPad users urged to update immediately.

DoorDash launches Zesty, an AI-powered social app that recommends restaurants through conversational search, now testing in San Francisco and New York.

Cybersecurity firm Infoblox reveals that over 90 percent of parked domains now redirect visitors to scams and malware, making simple typos extremely dangerous.

The Fox News AI Newsletter covers the latest artificial intelligence technology advancements, including the challenges and opportunities AI presents now and for the future.

GPT-5.2 is now live for all ChatGPT users with improved coding, writing and image interpretation, with Kurt Knutsson offering his review.

New iPhone replacement scam uses pressure tactics and fake carrier calls to steal devices from buyers. Criminals claim shipping errors and demand urgent returns.

Amazon Ring's new facial recognition feature sparks privacy controversy as Electronic Frontier Foundation critics argue the AI upgrade expands surveillance risks.

New Android banking trojan Sturnus steals credentials, reads encrypted messages and controls devices.

Denmark's 3D-printed student village proves automation builds 36 apartments faster than traditional methods. Skovsporet project shows housing future.

Discover Android's new Sound Notifications feature that alerts you to smoke alarms, doorbells, and baby cries even when wearing headphones.

New SantaStealer malware reportedly threatens holiday shoppers with password theft. This Christmas-themed info-stealer targets browsers and crypto wallets.

The Christmas season brings a surge in Netflix phishing scams targeting shoppers with fake emails. Stacey P received convincing scam but verified account first.

San Francisco Giants invite Jamie Grohsong to throw ceremonial first pitch at Oracle Park after he learned to play baseball with a bionic hand following an injury.

FBI warns cybercriminals are stealing family photos from social media to create fake proof of life images in virtual kidnapping scams targeting victims.

Instagram's new 'Your Algorithm' tool lets you control your Reels feed in real time. The app now gives you power to customize what videos you see.

Major Marquis fintech breach exposes 400,000-plus Americans' data through unpatched SonicWall vulnerability, with Texas hardest hit at 354,000 affected.

Free up iPhone storage fast by clearing large photos and videos from Messages app. Simple steps for iOS users to delete attachments without losing chats.

Scammers are flooding inboxes with fake tracking alerts that mimic real carriers, exploiting the holiday rush to steal logins and personal data.

The Fox News AI Newsletter brings you the latest news on AI technology advancements and the challenges and opportunities AI presents now and for the future.

Texas family reunites with missing 11-year-old cat Grayson after 103 days using Petco Love Lost's AI photo matching technology and community help.

Tired of AI customer service loops? These insider tricks help you escape "frustration AI" and get real human help when you need it most for urgent issues.

Create An Article Reference Box That Calls To Readers

Article Writing