Home
>
Article Writing
>
Create An Article Reference Box That Calls To Readers

Create An Article Reference Box That Calls To Readers

There are two primary factors in creating a successful reference box, also called a bio box, that get the results you want from your Internet-posted articles. The first is adding the right keywords into the language. Second, is to write tiny ads that led to a call to action. Neither is going to be easy, but both are necessary and accomplishable.

Let's walk through the process together, and I will give you a few techniques that have brought me large responses and click through rates of upwards of 45%, sometimes even higher, when averages usually run under 8%.

Beginning with understanding what an Internet article is and its intention, creates a starting point for both of us. Let's begin there. Simply, distribution of these articles is solely for electronic publishing. Guidelines from publishers prefer 500 to 1400 word counts with an average of 700 to 800. Creative intentions range from building an expertise in a particular market, topic or industry, a taste of a topic for marketing of a product, or as a paid writing gig for others, so that they may complete one of the other previously mentioned intentions. Publishing can occur inside a newsletter, also called an ezine or electronic newsletter, or be published on a website. Each has its own pros and cons. Website posting does tip the scale higher on the pro side.

The next thought process moves us up the railing to knowing what action you want the reader to take. This ties in with your intention and also making it a reasonable request. Reasonable means not asking for the reader to leap and buy a product or service based on the small amount of information given in the reference box. For coaches or consultants, it's even a leap for readers to commit to a complimentary session based on that small amount of information. A reference box builds only one point, far from the seven to ten-points needed before people take an action that calls for a higher commitment. Selling too soon always turns off an action request.

Since publishers usually don't allow more than five 60- character lines or 450 or less characters, focus is best limited to one action request. The request usually requires a "click here to" request, for instance:

* visit website for more information about product, service, workshop, seminar, conference

* consider subscribing to

* find out more about the author

* call us for (something beneficial and free)

A reference box needs to have the following basics:

1. The author's name and background expertise on the topic.
2. The call to action request.
3. A benefit for readers to take the action.
4. Keywords for search engine optimization (SEO).

Developing the author's name and expertise sentence is easy and the call to action addressed, let's move to the remaining two items: benefit and keywords. Take the major benefit for one of your calls to action. Here is an example of a short-list of benefits to being a subscriber of my nonfiction for-profit monthly newsletter:

* Learn additional avenues to make money with your writing

* Explore and improve your nonfiction for-profit writing skills and techniques

* A metacenter site to find resources to ease your journey in this area

How-to details on finding your features and benefits are available at the Abundance Center's website.

Continue to create five or more benefit lines for each of your action requests, products and services. You will be able to use these in multiple places, not just your reference box. The benefit line or phrase in the reference box needs to build a curiosity or draws readers to want to click and find out more. If the reader sees the benefit as somewhat unbelievable, whether true or not, isn't always the best way to get the preferred action. Sometimes it's best to downplay the benefit, yet continue to make impact. For example, articles I've written were published thousands of times over the past year. Instead, it's best for me to adopt the term, prolific writer. Hype is a big turnoff for sophisticated readers.

We have walked through the who and expertise lines, created benefit lines, next you will want to create a list of keywords for the topic, service and product, then sprinkle them into the resource box information.

Keywords help Net visitors find your article (and you) and the website where the article is posted. Keywords are words people would search on to find information on that topic. Using the keyword finder on Google or the new Amazon search engine is one way to find what people search on most frequently. However, the finder is limited to last month's searches. The key finders will give you hints, however, I believe your common sense will do the same. Additional information on finding keywords are available in articles section of the Abundance Center or search on "keywords" "how to" "article" in Google.

Another tip, slightly outside the scope of this topic, which will help the attractiveness of your article, is not to use the same reference box, or bio box, repeatedly in all articles. Density is important to increase attraction from the search engines yet too much of a good thing shoots you in the foot too. Too much density means 25 or more exactly the same. Changing the benefit line, call to action, and keywords broadens your exposure as well as the opportunity for searchers to find the website that your article is posted -- one key purpose people publish and host your article.

Writing tight copy, including a reference box, always requires more time and focus even for the best writers. Be patient through the development. Review other reference boxes for likes and dislikes. More importantly, be creative and test the response rate occasionally if article writing is a major part of your marketing program.

In summary, the reference box provides author's name and tied-in expertise, the major benefit for clicking and an appropriate call to action that is reasonable for someone reading the article. The sprinkle in or substitute search engine optimizing keywords into the resource box to increase exposure and attractiveness for both yourself and whoever is publishing your articles.

Catherine Franz, a business coach specializing in marketing and writing, presents multiple learning opportunities for business owners at the Abundance Center or Catherine's blog. Visitors experience the opportunity to increase skills and knowledge through articles, newsletters, and programs. http://www.abundancecenter.com blog http://www.abundancecenter.com

whole house cleaning Highland Park ..

In The News:

AI-powered autonomous trucks from Waabi and Volvo target U.S. freight driver shortage with Level 4 self-driving technology and NVIDIA computing platform integration.

Survive flight disruptions with expert travel tips: Book early morning flights, download airline apps and know your refund rights during service cuts.

Apple's iOS 26.1 update delivers major security fixes, performance boosts and enhanced privacy controls for your iPhone. Discover why updating now protects your data.

Russian hackers use fake CAPTCHA tests to spread dangerous malware targeting governments and journalists. Learn how to protect yourself from these deceptive attacks.

Stay up to date on the latest AI technology advancements and learn about the challenges and opportunities AI presents now and for the future.

Miami-Dade debuts America's first autonomous police SUV with AI cameras, drone deployment and real-time crime detection in groundbreaking law enforcement pilot.

Bank impostor scams cost Americans $2.9 billion as criminals use AI voices and caller ID spoofing to steal life savings. Learn nine essential fraud protection tips.

Foreign-owned apps secretly harvest personal data from seniors, making them prime targets for scams. Learn how to protect your privacy and stop data brokers today.

Sens. Josh Hawley and Richard Blumenthal introduce bipartisan GUARD Act to protect minors from AI chatbots through mandatory age verification and disclosure requirements.

Ghost-tapping scammers exploit wireless technology to drain accounts through small transactions, but RFID-blocking wallets and transaction alerts can protect you.

French pilot project demonstrates wireless charging roads that can deliver over 300 kilowatts of power to EVs while driving, potentially eliminating range anxiety.

YouTube's Ghost Network spreads information-stealing malware through thousands of fake videos offering cracked software, using compromised accounts and fake engagement.

Protect your privacy by disabling your smart TV microphone. Most TVs have hidden mics that listen even when voice commands are off. Learn quick steps to stop unwanted audio capture.

SessionReaper vulnerability hits Magento and Adobe Commerce stores, compromising 250+ sites in one day. Hackers steal data and hijack shopping sessions.

Master essential parental controls and digital safety tools to protect your kids online. Learn screen time limits, location settings and privacy controls every parent needs.

Cybersecurity expert shares six essential steps to protect against dark web threats, including data removal services, password managers and antivirus software.

NVIDIA GPU space mission could revolutionize cloud services by enabling orbital data centers that make apps, games and AI tools faster and more efficient.

Stay up to date on the latest AI technology advancements and learn about the challenges and opportunities AI presents now and for the future.

Microsoft warns Windows 10 users face serious security risks as 90% of ransomware attacks target unsupported systems. Learn why upgrading to Windows 11 is crucial.

Nike unveils Project Amplify, revolutionary motorized shoes developed with Dephy that add powered assistance to every step for runners and walkers.

Cybersecurity experts warn about one of the largest credential compilations ever found, urging users to check "Have I Been Pwned" and change passwords immediately.

Quick iPhone and Android battery optimization techniques help your device stay powered all day by turning off hidden features that secretly drain power in the background.

Kodiak Driver autonomous truck achieves perfect 98 safety score, matching top human fleets in groundbreaking AI evaluation by Nauto's VERA system.

New 401k catch-up contribution rules in 2026 will change taxes for high earners over 50. Learn how scammers exploit these changes and protect your retirement savings.

Kurt Knutsson's guide covers social media privacy protection through location settings, account privacy controls and two-factor authentication to prevent scams and data breaches.

Create An Article Reference Box That Calls To Readers

Article Writing