If you haven't made the sales and built your clients to an income you want, then you may need a Web Site makeover.
What I mean by that is, most people contact a web master to put up their site. They can connect the links but not all are copywriters that bring in new customers and clients. You may have written your own material, but often it lacks the promotion know how to make your words sell.
Score the below questions from 0-5. Add up the total and see recommendations at the end.
1. Does your home page include headlines that compel your visitor to click to product or service sales letter?
The number one mistake Web site owners make is not to give their valuable visitors a reason to buy. While mission statements and bio talk about you, benefit driven headlines make the difference--showing your potential buyers what outcomes they will receive..
2. Does your site offer a sales letter for each product or service you want to sell?
Visitors want you to help them make an informed decision. Educate them about your service in this piece whether it's in a long or short sales letter. Include benefits, features, and of course testimonials.
3. Do you make it easy for your visitor to buy?
At the end of your sales letter, include a page on how to buy. Include each step because many people online are non-techie like your online marketing coach is. Include the call the action link that takes your visitor straight to the order page. Check out a professional's site to see these skills in action.
4. Do you give your visitors what they want--free information?
Not only does a list of articles, ezines or tips on your site give free service and make you look like the expert, it also helps your site become number 1 to 10 in the search engines meaning more consistent monthly sales. Your non-techie Web coach is still number one in Google and 35 others after three years. Be sure to announce you update material every 2 weeks or even daily. That's what brings your potential clients back again and again.
5. Does your Web site bring you all the income you want?
Your site may be attractive and colorful, but check you monthly sales and make sure they increase to the income you want. It's not the hits; it's the sales that really matter. Naturally, your site brings new contacts and develops an image too, but remember to measure your web site's success by the income it provides. Otherwise it's not worth a dime.
Recommendations
Score 0-4
If your score less than 5 you are ready for a complete makeover. Get help now.
Score 5 to 7
Your site is not doing much for your business. It needs improvement. Get a comprehensive Web site evaluation.
Score 8 to 10
Your site is doing well, but a web strategy could make it more successful.
Score greater than 10
Your Web site works. Get ongoing feedback for adding new content and making link changes. Realize your site cannot be static, and must keep growing and service your particular audience.
Judy Cullins ?2004 All Rights Reserved.
Judy Cullins, 20-year Book and Internet Marketing Coach works with small business people who want to make a difference in people's lives, build their credibility and clients, and make a consistent life-long income. Judy is author of 10 eBooks including Write your eBook or Other Short Book Fast, Ten Non-Techie Ways to Market Your Book Online, The Fast and Cheap Way to Explode Your Targeted Web Traffic, and Power Writing for Web Sites That Sell. She offers free help through her 2 monthly ezines, "The BookCoach Says...," "Business Tip of the Month," blog Q & A at http://www.bookcoaching.com and over 185 free articles.
===============
Email her at http://www.bookcoaching.com or http://www.bookcoaching.com Phone: 619/466-0622 -- Orders: 866/200-9743
The big thing these days is your ability to capture... Read More
Functions and Subroutines in ASP If you read... Read More
No matter the size of your business, having a web... Read More
What happened on your website yesterday? What about last week... Read More
Every good Internet business understands the value of conversions versus... Read More
While it may seem like a "quick and easy" task,... Read More
When I started my company in 2002, I knew I... Read More
I am just a learner who likes to delve in... Read More
Project Safekids provides webmasters a valuable tool which could save... Read More
cPanel is a control panel for your website and allows... Read More
Mini Websites are the most powerful and cost effective solution... Read More
QUESTION: Should I build and maintain my business Web... Read More
After having decided to start a business, the next thing... Read More
The Internet has opened a whole New World of opportunity... Read More
If you're anything like most small business owners, you probably... Read More
With search engines putting a damper on direct reciprocal links,... Read More
To the starting internet entrepreneur, there is nothing more discouraging... Read More
Although there are significant differences among the various types of... Read More
If you're an up and coming graphic/web designer just out... Read More
How can we add Word Rich Content to our Websites... Read More
If you don't have a web site yet, are thinking... Read More
Although CSS layouts have been around for years, they haven't... Read More
It may seem like the publishing industry's equivalent of Beanie... Read More
Visitors to your site come looking for information or solutions... Read More
Fantastico is a 3rd-party cPanel add-on and can be purchased... Read More
best cleaning company Highland Park ..There are hundreds of millions of Web surfers today. Each... Read More
Do you make your website just to entertain yourself or... Read More
Designing an E-commerce Web site is not as simple as... Read More
A system development process can follow a number of standard... Read More
"'Page Not Found' on this Server. Check the URL and... Read More
Fantastico is a 3rd-party cPanel add-on and can be purchased... Read More
If you're anything like most small business owners, you probably... Read More
First, using a lot of web graphics, flash, banners and... Read More
How can we add Word Rich Content to our Websites... Read More
An additional benefit of website accessibility is an improved performance... Read More
An interesting eCommerce success factor that isn't precisely overlooked, but... Read More
Before you start building your site, ask yourself "WHY?". Why... Read More
What is CSS?CSS is a simple file which controls the... Read More
We all start out the same. Some have budgets, some... Read More
Just like all things in life, the ways to run... Read More
Web accessibility has so many benefits that I really do... Read More
Failure, just like success, is measured differently by each and... Read More
Alternate medicine finds its own place in the hearts and... Read More
What is the most important part of your online business?Many... Read More
Most web sites are more like stage sets than real... Read More
Although CSS layouts have been around for years, they haven't... Read More
The art of turning website visitors into paying customers depends... Read More
URL rewriting are major needs for your sites that produce... Read More
Your content is what gets you in search engines, speaks... Read More
Do you need a web site? Are you considering getting... Read More
Web Development |