Everyone wants one.
Everyone wishes they knew how to make one.
SOME have them but don't know what to do with them.
The very few know *what* to do and *how * to do it ... and have success!
What am I talking about?
*************************
Setting up a Website
*************************
Some of you might have no idea of all the things you need to think about before you ever put a website online.
Remember the Kevin Costner movie where it was said, "Build it and they will come!"? That worked like a miracle, and it was after all a baseball field ... and it involved a miracle or two.
Don't imagine for a second that you can put your website online and that visitors will miraculously appear and start shopping ... it requires effort, hard work and a great belief in your business or service. Did I mention "hard work"? Yes, it's worth mentioning again if you want your success online as well as offline.
*************************
17 Tips
*************************
* CREATE A WEBSITE PLAN - grab a piece of paper, draw a square or rectangle at the top which represents the HOME page. Now turn the page over, and write down all the things you want to do with the website, which could turn into the names of website pages e.g. Contact Us, About Us, Products, Services, Prices, Frequently Asked Questions etc. When you have a list of web page names, turn the page over and draw them as boxes under the Home page, in the the order they will appear online. Seeing this on paper will help you tremendously to get a feel for the website. Look at other websites to get ideas.
* Each web page needs to have a TITLE which appears in the top edge of the browser. This is written in the html meta tags. On another piece of paper turned lengthways, draw two lines - one to create a narrow column on the left, and the next two about the same width. Break the length of the page into 8 or 10 sections by drawing lines across the page [one section per web page - use more than one page if necessary]. In the left-hand column, write the Title for each page, in a separate line [leave the other columns blank.] This information will be embedded in the html so that the search engines will display a *different* title for each page. The Title appears at the top of the browser window, above the typing / url line. This is very important and must be different for each page.
* Each page needs a DESCRIPTION which will appear in search engines. On the page with the Titles written on it, you can now write 2-3 sentences about each page - use the column in the middle. This information will be embedded in the html *meta description* tag so that the search engines will display a *different* description for each page.
* KEYWORDS are used to specify what the theme of each page is. In the third column on the page, write keywords of importance in the right-hand column. Some keywords might be the same for the whole website, and some keywords will be different, depending on the theme of each page.
* CONTENT is king! ... or so they say. What this means is that the Content of each page is important, and must grab the visitor's attention. You may need to rewrite your content many times to get it just right. Content = words.
* The PAGE WIDTH is important if you are creating the pages yourself. Each page should be no more than 750 pixels wide, so that people with laptops will not have to scroll endlessly to read all your text - this is a great way to bore your visitors who will leave your site and go surfing on other websites.
* Don't use ITALICS or UNDERLINE on your webpages - on some monitors the italics are impossible to read, and everyone is used to clicking on underlined words as this represents a LINK to another page or website.
* FONT DISPLAY. Some will display differently on different computers [depending on browsers, operating systems etc], so it is best to use an HTML Stylesheet to specify which fonts and sizes you want to use. You will be able to find free tutorials on Cascading Style Sheets [CSS] online. This will make it easy to change the look of your entire website with a few changes to the stylesheet.
* FLASHING IMAGES & TEXT. Forget it. Flashing images and ads drive people crazy and the website visitor will probably click away quickly to go to a different web site in seconds.
* WEBSITE THEME. Is your site going to be an information site, or will it be a duplication of your brochure to show your wares, or will you be selling online? Give this plenty of thought - research your competitors online, see how they present themselves. What would you do the same, or do differently?
* MONEY! Will you need an online payment processor like Paypal? Will you accept credit cards or will you expect customers to fax or post orders to you? Or email an order to you? You need to do some research to work out what is the best solution for you. Join webmaster forums or forums related to your industry, to find out what other people use; ask questions; don't be shy.
* Your EMAIL NAME. It *MUST* match your website name ... please please avoid using a hotmail or yahoo or other free email name. If your email name matches your website name, you *will* look professional!
* REDUCE SPAM. You can reduce spam by encrypting your email name wherever it appears on your website. Search for a javascript email encoder or encrypter - you will find free ones online, and encrypt your email name.. If unscrupulous people cannot easily collect your email name from your site, you will not be inundated with spam emails.
* PHOTOS & IMAGES need to be a good size to be seen on the website, and also need to be as *light* as possible in weight - 20-100kb is general rule of thumb. You can learn online how to make images and photos ready for the web.
* TEST THE WEBSITE. The way the page looks on millions of computer monitors and many brands of computers and browsers can differ greatly. If you are serious about your website development, you should ask friends with different computers [Macintosh and Windows] and different operating systems [Windows 98 - Windows XP] using different browsers [Internet Explorer, Netscape, Firefox, Mozilla etc] to look at the pages online *before* you tell customers your site is ready! Be willing to accept constructive criticism, thank your friends for their help.
* FASTEST WAY TO GET A WEBSITE ONLINE. In my experience, using a web builder is the fastest way to get online - you avoid hiring a website designer, you avoid paying ongoing website design fees, you avoid learning html or web design yourself. Some web builders come with hosting included in the price - so you don't have to worry about *where* the website will *live*, or *how* to get it online. You will probably be able to buy the domain name from the same company. One company is http://www.BuildAWebsiteTonight.com.
* LAUNCH YOUR SITE! Remember to send an email announcement when your site is *live*, send press releases to local press & radio, announce on forums where potential clients might visit. Work out who your target market is, then decide the best way to approach them.
This is a quick list which I hope will help you to understand some of the basic steps to take when deciding on creating your website. Taking the step to create your website is a great one, which I'm sure you will find very rewarding - remember to enjoy yourself along the way!
Cheers,
Teena!
.......................................................................................
.....
2005 ? Teena Hughes is the Director of Build A Website Tonight, a website where you can build your own site online - with no skill - no fear - with no additional costs to update your site. Teena has been involved in the I.T. industry for over twenty years and has written many articles and ebooks, and loves to help people get their business started.
http://www.buildawebsitetonight.com
So easy, even an *adult* can do it! Sign up for the free eZine today:
http://www.buildawebsitetonight.com
and join the friendly online Forum
................................................
WEBMASTERS
This article is available for reprint in your opt-in ezine, web site or ebook. You MUST agree not to make any changes to the article and the RESOURCE BOX MUST be included.
Teena Hughes (c) 2005 All Rights Reserved
................................................
A lot has changed in the way sites are optimized... Read More
Your site is fast and getting traffic, but conversion rates... Read More
Although there are significant differences among the various types of... Read More
Are you, like many other website owners, frustrated at the... Read More
Everyone wants one.Everyone wishes they knew how to make one.SOME... Read More
Web accessibility has so many benefits that I really do... Read More
This simple question can take on several different forms, but... Read More
This article was prompted by some customer support work I... Read More
Making maximum profit from your law firm website is important,... Read More
What to put your the website if you are an... Read More
Now that you have got your domain name registered, your... Read More
1. As the first step, "Hire a web designer."First create... Read More
This is a growing concern amongst many business owners. Does... Read More
Losing website sales and traffic is sometimes simply a case... Read More
I had a client say something to me the other... Read More
There are many different traffic analysis tools, ranging from simple... Read More
Let's begin by setting some limits. If you're like me,... Read More
Many web developers today are starting to KISS their website,... Read More
A company must earn and keep trust or sales don't... Read More
An accessible Web site is easily approached, easily understood, and... Read More
First, using a lot of web graphics, flash, banners and... Read More
1) Data CaptureOne easy way to collect e-mail addresses and... Read More
I recently helped my mom to launch a website (www.mom2me.com)... Read More
If you ever want to create a state directory, article... Read More
What happened on your website yesterday? What about last week... Read More
licensed cleaning services Park Ridge ..You don't believe in astrology but you check your horoscope... Read More
cPanel is a control panel for your website and allows... Read More
I talk with so many people who have small businesses... Read More
Developing a website with content that entices visitors to return... Read More
The Internet is being used by local service business to... Read More
If you don't have a web site yet, are thinking... Read More
That's right. According to a recent study by Nielsen/NetRatings, Amazon.com... Read More
The Disability Discrimination Act states that service providers must not... Read More
A simple website stats counter is not enough if you... Read More
When I set up my website I felt paypal was... Read More
A website is like an information flow, with you as... Read More
Does My Web Site Require A Web Database?If your web... Read More
"If you build it, they will come"; is an age... Read More
Can you imagine the hypocrisy of spending thousands of dollars,... Read More
Revenues are often lost because many business owners don't see... Read More
Is Your Web Site an Expense or an Investment?Why don't... Read More
Any new website competing on the internet, needs to take... Read More
An Introduction to Server Side IncludesBeginner? That's OK!While much has... Read More
If you are like me you have wanted to build... Read More
In the region where my company is located, South Bend,... Read More
Through the explosive growth of the Web, companies have realized... Read More
Many of site owners still don't realize all advantages of... Read More
There was a time not long ago when setting up... Read More
Every good Internet business understands the value of conversions versus... Read More
We all start out the same. Some have budgets, some... Read More
Web Development |