Home
>
Web Design
>
What Your Website REALLY Says About You And Why It Matters

What Your Website REALLY Says About You And Why It Matters

Everything you say and do says something about you. This has never been more true than in a text based environment like the Internet. You only have one chance to put across what you want to say. Use it wisely.

Getting a website right does take work and commitment. If you want it to succeed you must spend time to get it right and present the right impression to your potential customers.

During any conversation you can pick up extra clues from tone of voice, the choice of words used, the way it is said, pauses, etc. They provide emotion and meaning over and above the actual words being spoken. The same is true of text and other website content. There are extra clues of emotion and meaning and what you choose to write and how you say it can say a lot about you, your organisation and your priorities. These priorities are often clearly visible to every potential customer that visits your site and can therefore reveal a great deal about you.

It can reveal:

your business priorities,
how your organisation is structured and run,
whether you focus on your customers,
how you deal with things,
if you are easy to deal with,
your attitudes,
whether you pay attention to detail
if you are trustworthy
and more...

So, what is your website really saying about you? Are you sending out a positive and useful 'message' to your potential customers or practically posting a great big sign that says something far less desirable?

How do you know? There are some key things to look for on your website or any other website. Bear in mind also that there could be a combination of one or more of these together:

Weak text/sales copy - text that lacks direction and order. If you decide to buy our products, fine. If you dont buy our products, fine. Big sign would read: "We're not really serious about this new web thing"
Text heavily focused on you/your products - The message is clear. You are only interested in yourself and therefore your site is too. Big sign would read: "We are great. Customer? Who?"
No/wrong website focus - website either not focused on the customers needs or focused on the wrong things. The potential customer doesnt receive a positive and clear message about who you are, how you do business, etc. Big sign would read: "We either dont know or dont care about what our customers want". See also 'Not easy to use'
Poor layout - poorly organised webpage/website. No clear sense of order. Lack of clear prioritising and decision making, probably a reflection of the organisation. "We cant identify and meet objectives" See also 'Not easy to use'
Not easy to use - difficult to use website and website functions. Often these technical functions have the most sophisticated software known to man to do a particular function like buying a train ticket. Unfortunately they didnt consider how real people actually want to use the website or website functions. Big sign would read: "Oops! We were so busy enjoying doing the great software bit we love, we forgot the user"
Too much text - we absolutely love to tell you how great we are/our product is. We'll try and bore you into buying our products with loads of text. Big sign would read: "Just buy our product you fool, we know best"
"Brochureware" - existing brochure has been moved online. Token website. Does little for anyone. Looks great doesnt it?... (Not really a question, more a statement). We thought we should get a website because everyone else has one. Big sign would read: "LOOK we've got a website too!"
Too much animation/other - extra stuff that doesnt serve any real purpose apart from distraction. We absolutely love flashing things/gadgets/buttons/scrolls/colours/fonts... the more the better. More an experiment than a business. Big sign would read: "Our web designer is great isnt he/she? or i should have been a programmer"
Difficult to contact anyone - the online equivalent to an electric fence. Typically employed by big corporations. Theyve gone to great lengths to make sure its very, very difficult to actually email anyone within the organisation. Big sign would read: "We are far too big and rich to speak to 'the little people' who actually buy and use our products. Go away!"

Did you recognise any of these from your virtual travels on the Internet? They are all present to some degree in businesses of all sizes and industries. Does your site have any of them? If so, the message you are sending out to your potential customers is unlikely to help you succeed online. More likely it will have a harmful affect and direct influence on your image and reputation, customer visits and repeat visits, sales and repeat sales, company results, customer goodwill and contact, etc.

Make your site the best it can be. Work at it. Ask for constructive feedback. Make a commitment to getting your website to say the right things about you. It will still be paying you back long after youve done it.

Good luck!

About The Author

Need to get your business online? contact me now to find out how you can do it for less mailto:peter@dynamiq.co.uk You can see more of my articles to help you get results online at mailto:peter@dynamiq.co.uk.

mailto:peter@dynamiq.co.uk

tidy up service Glenview ..

In The News:

Cybersecurity research shows weak passwords remain a major threat, with simple patterns and number sequences putting millions of accounts at risk.

New Android malware BankBot YNRK silences phones, steals banking data and drains crypto wallets automatically. Learn how this advanced threat works.

FDA approves first human trial for Paradromics' brain-computer interface that could restore speech for paralyzed patients through neural technology.

New phishing platform QRR targets Microsoft 365 users across 1,000 domains in 90 countries. Learn how to spot fake login pages and protect your accounts.

OpenTable now uses AI to track your dining habits and share insights with restaurants. Learn what data they collect and how to protect your privacy.

Google's discontinued Nest thermostats still secretly upload home data to company servers despite losing smart features, raising serious privacy concerns.

New Android malware NGate steals NFC payment codes in real-time, allowing criminals to withdraw cash from ATMs without your card. Learn protection tips.

DoorDash confirms data breach exposing customer names, emails, addresses after social engineering attack. Learn how to protect yourself from scams.

Concerned about Google's AI scanning your Gmail? Learn how to disable Gemini features that access your emails, Drive files and Chat messages for privacy.

Google warns Android users about dangerous fake VPN apps hiding malware that steals passwords, banking details and personal data from phones and tablets.

Apple's digital passport feature lets iPhone users breeze through TSA checkpoints this holiday season using Digital ID technology at 250+ airports.

A new phishing scam targets family photos with fake "Cloud Storage Full" alerts. Criminals steal credit card information through fake sites. Learn protection tips.

South Korean scientists create ultra-thin fabric muscles that turn clothes into robotic assistants, lifting 33 pounds while weighing under half an ounce.

Archer Aviation has acquired Hawthorne Airport for $126M to launch an LA air taxi network ahead of the 2028 Olympics, featuring AI-powered eVTOL operations and next-gen aviation tech.

Stay up to date on the latest AI technology advancements and learn about the challenges and opportunities AI presents now and for the future.

Fake AI apps disguised as "ChatGPT" and "DALL·E" are flooding app stores with dangerous malware that steals data and monitors users without detection.

Fake buyers demand specific vehicle reports from unknown sites to steal credit card information from car sellers, but warning signs can help identify these scams before paying.

Android users can now manage apps across multiple devices more easily with Google Play Store's updated remote uninstall button in the latest update.

NASA's Perseverance rover discovers shiny metallic rock on Mars that could be a meteorite from an ancient asteroid, containing high levels of iron and nickel.

Holiday scams spike during Black Friday and Cyber Monday as criminals exploit your leaked personal data. Learn how to protect yourself from fake stores and phishing.

Commerce Department proposes TP-Link router ban over Chinese security risks. Learn how this potential prohibition could affect your home network and devices.

Hyundai AutoEver America suffered a data breach affecting 2,000 current and former employees, exposing names, Social Security numbers and driver's license information.

Washington court rules automated license plate reader images are public records, even when stored by vendors like Flock Safety, setting precedent for transparency.

Fake airline texts claiming flight cancellations are targeting travelers with convincing scams. Learn how cybercriminals steal personal data and credit card info.

Discover how iOS 26's new Adaptive Power feature automatically extends iPhone battery life by learning your usage patterns and adjusting performance intelligently.

What Your Website REALLY Says About You And Why It Matters

Web Design