Home
>
Web Design
>
Top Ten Ways to Increase Web Sales - Part 1

Top Ten Ways to Increase Web Sales - Part 1

You have only 10 seconds to impress your potential buyer.

Your Web site visitors don't care about you. They care what you can do for them. Give them a reason to buy. If you haven't reaped the sales you deserve apply these ten tips:

1. Write dazzling home-page copy that gives your potential customers a reason to click to your product or service sales letter.

Use hyper-linked benefit driven headlines that lead visitors straight through to a sales letter that includes bulleted benefits of your service or product. "Before I learned this ultimate power technique, my Web sales were flat."

2. Preplan and know your Web site's purpose and audience before you contact a Web Master.

Without knowing your site's clear purpose, your headlines and copy for each product or service will lack clicking power. If your visitors don't get a chance to know why they should use you or your product, they will be confused and leave your Web site.

Before you write much copy, make a list of your benefits and features. Your visitors want to know what their outcomes are for reading your book. Benefits sell. Use this list to create an order-pulling sales letter and headlines.

You must also know your audience before you write a word of Web copy. To preplan your Web site, write out an audience profile. Think of income, age, sex, Internet savvy, how they spend discretionary money.

Make another list of your audience's resistances. Later apply to your sales letter where you put them up, then answer them. If you offer a book, make sure you compel your visitor to go to your sales and order page. Always make it easy for them to buy.

Maybe you are like me, when you visit other professional sites; you often leave wondering what are they selling? What do they want the visitor to do?

3. Sell your products and services through brave, bold, headings.

Headings can ask a pertinent question about you visitors challenges, such as "Are your web sales puny?" Or, "Are you frustrated not being in the career you love? Headings can use a benefit statement such as Quadruple your Success (you name what it is) with one feature it works with, such as the Online Promotion Tool Kit (name your product or service).

4. Use sparkling testimonials from the rich and famous on your home page and all other pages about each product or service you offer.

Place your best testimonial with at least three benefits in it near the top of your home page. Rather than put all testimonials on just one page, sprinkle them generously throughout your site.

An excellent testimonial can become the hyperlink that sends your visitor to your sales message. Even on your order page, include a testimonial at the top of your listing.

One link from a famous coach said, "Save yourself from headaches, disappointments and money down the drain. Read this short eBook on book writing and publishing before you write another word!"

You may already have testimonials on your Web site for your product and service, but do you have them for your ezine, fre.e articles, and teleclasses?

5. Support your home page "Passion Approach" copy with proper links to product sales letters, stories, and service.

Let's say you have a bold heading "Quadruple your Web sales in Four Months with Opt-In Ezine Articles." You can make the whole phrase a hyperlink that with one touch, will lead your visitors where you want them to go--To your sales letter, of course!

Remember your home page must give your visitors a reason to buy. Use these "Marketing Pizzazz" techniques throughout your site. Think right now, what is it I need to act on next to manifest more dollar success on my site?

Part two of this article is available at http://www.bookcoaching.com/freearticles/article-134.shtml.

J udy Cullins, 20-year book and Internet Marketing Coach, Author of 10 eBooks including "Write your eBook Fast," and "How to Market your Business on the Internet," she offers free help through her 2 monthly ezines, The Book Coach Says...and Business Tip of the Month at http://www.bookcoaching.com/freearticles/article-134.shtml and over 140 free articles. Email her at http://www.bookcoaching.com/freearticles/article-134.shtml

recurring maid service Buffalo Grove ..

In The News:

The iconic Mary Kay pink Cadillac goes electric with the Cadillac Optiq, available only to the company's top 1% of sales force performers.

Cybercriminals abuse trusted Intel driver to gain kernel access and shut down Windows Defender, enabling undetected malware deployment since July 2025.

Using email aliases for online shopping and subscriptions can protect your privacy by preventing companies from linking your activity across websites.

New research shows AI overlap does not equal job replacement, with knowledge-based roles seeing most integration while physical jobs remain least affected.

Scammers target seniors who avoid social media by exploiting public records like obituaries and real estate filings to steal personal information and money

Recovery team in Italy use AI-enabled drones to detect missing hiker's red helmet, leading to successful recovery after months of ground searches

Google Salesforce system breach exposes business data while scammers use incident to target users with fake security calls and phishing attempts.

Google announces Pixel 10 lineup with Tensor G5 chip and Gemini Nano AI, introducing Magic Cue, Pro Res Zoom up to 100x and satellite emergency support features.

C San Diego study reveals 86% of school safety companies monitor students 24/7 on personal devices, raising privacy concerns.

Users can now add their favorite outlets' coverage to the Top Stories section of Google search results by utilizing the 'preferred sources' feature. With just a few clicks, you can add Fox News.

Stay up to date on the latest AI technology advancements and learn about the challenges and opportunities AI presents now and for the future.

Interstellar object 3I/ATLAS shows an unexpected frontal glow that Harvard's Avi Loeb says cannot be explained by sunlight reflection or standard cometary outgassing.

Receiving order confirmations for purchases you never made could mean your email address is being exploited in fraud operations targeting multiple retailers.

First wireless brain implant works with Apple's official protocol, enabling hands-free control of iPhones, iPads and Vision Pro through thought alone.

Data brokers sell personal details that scammers use to target retirement funds through fake financial advisor calls and convincing phishing attempts

Ten innovative tech solutions from gait sensors to smart pill dispensers help adults 65+ track fall risks and prevent injuries before they happen.

Meta AI internal documents revealed chatbots were allowed to flirt with children and engage in romantic conversations until the company was exposed by Reuters.

ChatGPT will avoid giving direct mental health advice under new OpenAI rules following instances where the AI model provided harmful or misleading responses.

Your phone tracks you in more ways than that little GPS icon suggests. Here’s how to find and clear hidden location logs on iPhone and Android.

Authorities in France and the Netherlands have been notified. Meanwhile, impacted customers are being told to stay alert.

Apple just rolled out a redesigned Blood Oxygen feature to specific models, following a recent victory in a legal dispute.

Kidney dialysis provider DaVita experienced a ransomware breach by the Interlock gang affecting 916,000 people in the second-largest U.S. healthcare attack of 2025.

A Chinese-made Unitree R1 robot walked Manhattan streets and shopped for shoes as part of KraneShares' $28 million AI robotics fund promotion campaign.

The ShinyHunters cybercriminal group breached Google's Salesforce system through vishing attacks, stealing business contact details and customer data.

Stay up to date on the latest AI technology advancements and learn about the challenges and opportunities AI presents now and for the future.

Top Ten Ways to Increase Web Sales - Part 1

Web Design