Home
>
Web Design
>
The Top Ten Checklist For Low Web Site Sales

The Top Ten Checklist For Low Web Site Sales

You have good traffic, but low client sign ups and other sales. Web sites are only as good as their copy. If your Web sales are down, check your copywriting.

Next time you think Web site--either putting up a new one, or wanting to improve yours for more contacts and sales--use this checklist:

1. Replace long paragraphs of copy with short benefit-driven headlines.

Incorporate sound bites or questions your visitor will feel compelled to respond to such as "Follow up or Foul Up?"

2. Make your copy beneath the headlines short and snappy.

Your potential clients come for easy-to-read material. Like you, they are in a hurry, and want free information fast.

3. Put yourself in your targeted visitors' shoes.

Think, "why are they at my site?" They want two things: 1) free content such as articles or tips about your service or product and 2) how you can solve their problem or challenge--the top benefits you offer.

4. Give your web visitors a lot of free information.

That's why they come to your site. After visiting you 5-10 times, they are more likely to buy from you. Place a command like "Please book mark this site. We put up new information each two weeks." Add a new link called "free articles."

5. Aim your copy at your targeted market.

The biggest mistake we make is not defining our target audience before we write Web copy. When we use shotgun promotion aimed at many groups, we don't get well known as the savvy expert in our field, and lose visitor's attention and loyalty.

Choose one audience first and aim your copy at them. You can later add special links for other audiences.

6. Give your visitors a variety of articles, such as an interview or you solving a client's problem, to post in your "free articles" link.

Put a new one up every 2-3 weeks. Put "NEW!" beside each new article to draw attention to it.

7. Categorize the types of articles you post on your site.

Think about "under 500 words," "how-to tips," or "top ten lists." Help your visitors get to the articles they want and need. Offer your articles by autoresponders too.

8. Present your copy to inform, convince, and compel your visitor to click and buy.

For your coaching services, place links such as "Why Choose your name?" or "On Book Coaching." or "Coaching Packages." Include proper headlines on your home page.

9. Keep your language simple.

Even if your audience is a rocket scientist, keep your copy at 10th grade level or lower. Online visitors want short sentences, short paragraphs no more than 4-5 lines. When visitors see a long paragraph, it may look too hard to read and digest. They just click away. Remember they want their information easy and fast.

10. Write a list of 5-10 benefits of your service.

Transfer this into your coaching sales piece on your Web site. You'll need to include coaching outcomes, their needs, the value they receive, and the main area of focuses you can give them.

Stop long descriptions of you and your mission. Focus more on your Web visitor who came to learn about how she can benefit from your service. Make your reader say, "This is amazing. I want this!"

Judy Cullins, 20-year book and Internet Marketing Coach, Author of 10 eBooks including "Write your eBook Fast," and "How to Market your Business on the Internet," she offers free help through her 2 monthly ezines, The Book Coach Says...and Business Tip of the Month at http://www.bookcoaching.com/opt-in.shtml and over 140 free articles. Email her at http://www.bookcoaching.com/opt-in.shtml

shuttle to Midway Beardstown .. Lockport Chicago limo O’Hare

In The News:

The FBI has issued a warning that scammers are impersonating doctors, police and banks using spoofed numbers as "smishing" texts surge nationwide.

Communities with unreliable internet service stand to gain after Amazon's Project Kuiper launched its first full batch of satellites into orbit April 28.

Tech expert Kurt “CyberGuy" Knutsson says unsubscribing from spam might actually backfire. Learn when to avoid it and stop junk effectively.

Tech expert Kurt “CyberGuy" Knutsson talks about how the first nonstop beating heart transplant, called zero ischemic time, at Taiwan hospital changes surgery.

Kurt “CyberGuy" Knutsson: FBI warns of "time-traveling" hackers.

Kurt “CyberGuy" Knutsson talks about a soft, vine-like robot called SPROUT that aids safe survivor rescues in collapsed buildings.

Health insurance giant Blue Shield of California confirmed it had been sharing private health data of 4.7 million users with Google for three years without even realizing it.

Delta and JetZero’s blended wing body aircraft marks a meaningful step toward a cleaner, quieter and more efficient future for air travel.

Recent reports show many common passwords can be cracked in literally seconds. Kurt the CyberGuy explains how to strengthen your passwords.

Stay up to date on the latest AI technology advancements and learn about the challenges and opportunities AI presents now and for the future.

Iron, a robot that stands 5 feet, 8 inches tall and weighs 154 pounds, combines advanced artificial intelligence with human-like movement and exceptional vision.

Hertz, the rental car giant, recently confirmed that customer information was exposed through a cyberattack on one of its software vendors.

There are a number of features with AirPods you may or may not know about to take your listening experience to the next level. Kurt the CyberGuy explains.

These 35 Chrome extensions have privacy and security concerns. Tech expert Kurt “CyberGuy" Knutsson says to delete them now.

Tech expert Kurt “CyberGuy" Knutsson says 329,000 mph fusion rocket promises to be fast, disruptive and enable deep-space missions.

Stay up to date on the latest AI technology advancements and learn about the challenges and opportunities AI presents now and for the future.

Tech expert Kurt “CyberGuy" Knutsson says a new autonomous AI is a game changer that also raises privacy risks. Is your data safe?

Tech expert Kurt “CyberGuy" Knutsson says robots and drones are revolutionizing fruit farming with faster picking and smarter handling.

Landmark Admin revises May 2024 cyberattack scope to show twice as many people were affected. Kurt “CyberGuy" Knutsson gives tips to help stay safe from an insurance data breach.

Tech expert Kurt “CyberGuy" Knutsson talks about how Yamaha’s hydrogen outboard motor could revolutionize boating with zero emissions.

Tech expert Kurt “CyberGuy" Knutsson reveals how to memorialize or remove a deceased loved one’s Facebook account and protect their digital legacy from misuse or scams.

Tech expert Kurt “CyberGuy" Knutsson says an Apple Watch saved psychiatrist Amanda Faulkner by detecting deadly leukemia early.

Scammers and fraudsters are increasingly targeting the most vulnerable, especially nursing homes and the personal data of their residents. Kurt the CyberGuy has safety tips.

Infected USB flash drives can spread malware among multiple organizations in ways that can easily bypass traditional security systems.

With a fully automated warehouse system and AI-powered robots, Ocado's Hive picks, packs and delivers grocery store orders in just a few minutes.

The Top Ten Checklist For Low Web Site Sales

Web Design