Leave Those Links Blue!

Don't mess with those links! When you're designing your site, you should leave your text links in their natural state--blue and underlined. We all want to be creative and not do the bland, expected, normal thing. We want to change our links to red, green, yellow, even black--anything but blue. And we have the urge to take off those underlines.

Resist the temptation. It's hard. But there's a good reason to leave them alone.

From the earliest days of the web, text links have been blue. People intuitively recognize that blue, underlined text is a link. They know they can click on it.

The combination of blue and underlines means "If I click on this, it goes somewhere". We're conditioned to recognize those distinguishing characteristics. We're like Pavlov's dogs--we see the link and instantly know what it means. There's no time wasted in trying to figure out whether or not that particular word or phrase is clickable.

If you mess with the natural appearance of a link, you lose that instant recognition. People have to stop and think (and often click) to figure out what your colors mean. I have watched countless people try to navigate websites and spend half their time figuring out what's a link and what's not. They have no way of knowing.

In addition, people scan a page for links. They like to be active on the internet, and they like to know what they can do. When they recognize a link in your copy, it's a clear signal of someplace to go. Visitors want to know what their options are. It's not a good idea to make life difficult. They'll appreciate coming across a site that's easy to use and doesn't try to confuse them (for once!).

It is becoming more acceptable to use other colors for your text links, as long as they remain underlined. But if you can, it's still best to use blue. This is because so many people use underlined, colored text on their sites that is NOT linked. Visitors have a tendency to get confused. They never know what to expect. With blue, it's obvious.

Some people have brought up the point that if we stick to the status quo, there will never be any improvements in the system.

My answer: In a medium like the web, forward movement will never be a problem. The web continues to push ahead, regardless of whether your site jumps on the bandwagon or not. There will always be new growth, no matter what your site does.

The question is, when is it appropriate for your site to adopt the latest fads? To answer that question, you must keep in mind your site's purpose and your audience.

If your site is technology oriented, and your visitors are technically-minded and on the cutting edge, then going for the latest trend is more appropriate.

But if your site is focused on an average web user, it's different. If you're sellling a product/service, communicating information, or driving any specific action, you need to keep your visitors focused on that goal. You shouldn't distract them with trying to learn a new set of skills and standards just so they can navigate your site.

Never move faster than your audience is ready to move. At this point in time, people still struggle with being able to recognize links. A majority of people have a difficult time finding what they want. If they are still struggling, your site needs to accomodate them.

As more and more people become comfortable with advances in technology and design style, it will be appropriate to incorporate those advances into your site. Just wait until your audience is ready.

Final thoughts: If the context of your site makes it clearly obvious what is a link and what is not, it is sometimes permissible to use a color other than blue for your links. For this to work, your copy should have no colored text that isn't linked (with the exception of headings) and no underlined text that isn't linked. Only use another color if you are sure that visitors won't have any trouble recognizing your links.

The main point: Visitors shouldn't have to think about what is a link and what isn't. Whatever you can do that maintains instant recognition is great. Go for it!

About The Author

There are 580.8 million people online. Can they find your business? Jamie Kiley creates powerful and engaging websites that make sure YOUR company gets noticed. Visit www.kianta.com for a free quote.

Get a quick, free web design tip every two weeks--sign up for Jamie's newsletter: http://www.kianta.com/newsletter.php

http://www.kianta.com/newsletter.php

Airbnb cleaning service Arlington Heights ..
In The News:

Red flags like processing fees, urgent countdowns and requests for full Social Security numbers expose fraudulent settlement sites targeting consumers.
Comprehensive analysis of Google Maps, Waze and Apple Maps examines usability, routing accuracy, data handling and features across the top navigation platforms.
Expert analysis reveals whether wired Ethernet or wireless Wi-Fi connections are safer for home internet use, plus practical steps to secure your network from attackers.
Australian construction robot Charlotte uses sand, crushed brick and recycled glass to 3D print fireproof, floodproof homes with reduced carbon footprint.
Cybercriminals are using fake invitation emails to trick recipients into downloading malware and stealing personal information and data.
Flying drones could help retailers fight a 93% increase in theft rates as Flock Safety promotes airborne security systems to track suspects and deter crime.
The Fox News Artificial Intelligence Newsletter brings you the latest news on the emerging technology every Saturday, highlighting top stories.
Hacker group Radiant stole data from 8,000 children at Kido nursery chain, demanding ransom and directly contacting parents with intimidation tactics.
As 18 states implement bell-to-bell cell phone bans, creative students use Google Docs, iMessage on MacBooks and Post-It notes to stay connected in class.
A sheriff's captain says deputies often spend hours writing reports between calls, but Axon's AI program, Draft One, helps them save crucial time in the field.
Sora 2, OpenAI's new video-generation app, can create AI-generated videos based on a singular prompt. The results are both mind-blowing and terrifying.
iPhone and Android users can reduce Wi-Fi calling battery drainage through settings adjustments, background app limits and stronger Wi-Fi connections.
Work email scams are becoming harder to detect as criminals use AI and spoofed addresses to trick employees into opening malicious attachments and links.
From her Arizona living room, Christina Chapman ran a covert hub that helped North Korean operatives infiltrate U.S. firms, netting $17 million in stolen salaries.
UC Santa Barbara researchers developed a soft robotic intubation system that achieved 100% success rates for experts and 96% for paramedics with minimal training.
Scammers exploit probate filings to target grieving families with fake fees and debts, Kurt "Cyberguy" Knutsson reports.
Automotive giant Stellantis becomes latest victim of widespread Salesforce breaches affecting companies like Google, Cisco and Adidas this year.
A woman from Washington reunited with her missing Maine Coon cat Louie after 11 days using Love Lost, a free AI-powered pet recovery platform.
Expert cybersecurity tips help Mac owners remove malware infections and strengthen defenses with antivirus software, password managers and system updates.
Meta's AI chatbot training rules bans sexual roleplay with minors and block access to child abuse material as regulators scrutinize its safety measures.
Online banking users face a new threat: web injection scams that overlay fake pop-ups to steal logins. Here’s how to spot them and protect your accounts.
Meta introduced Teen Accounts to Facebook and Messenger while launching a School Partnership Program for U.S. educators to report bullying within 48 hours.
Executive order signed by President Donald Trump tasks Robert F. Kennedy Jr.'s MAHA Commission with using AI to find new cures for childhood cancers.
New FileFix attack tricks Facebook and Instagram users into running malicious PowerShell commands disguised as Meta account maintenance to deploy StealC infostealer.
Step-by-step instructions help users migrate to Windows 11 while preserving emails, contacts, documents, and software licenses during the transition.

Top Ten Absolutely Free Websites for Downloading Cool Fonts

The following list of websites is the best compilation of... Read More

Design Your Site For Your Customers

The most important person that you need to please when... Read More

Free Web Design Advice

In this article I will give advice and tips of... Read More

Owning Your Own Web Site Is A Must

Owning your own website is a must if you are... Read More

Your Free Guide To Obtain A Cheap Web Design Quote

Website design is a very competitive area and there is... Read More

Website Redesign for Existing Websites

Does your website need a re-design? Here are some questions... Read More

Great E-Cover Creation in 5 Steps

There are several graphic software packages available to help you... Read More

Selling Multiple Products? Avoid These Top Blunders

When your web site sells more than a dozen items,... Read More

Click Here

See, works every time. Seriously now, for some reason people... Read More

Tips For An Effective Website

A successful website is something that everyone venturing into the... Read More

Why Dot-Coms Fail - a Webmasters Perspective

Everyday we hear that another company goes out of business.When... Read More

How to Get Your Visitors to Create Content for Your Website

An ongoing challenge for webmasters today is to provide fresh... Read More

Business Opportunity for Graphic Designers

As a graphic designer, you are sitting on a gold... Read More

A Beginners Guide to Web Page Design

Designing your own successful web page can seem difficult and... Read More

Developing Your Winning Web Site Strategy

Your web site is the key to your success on... Read More

10 Things All Webmasters Should Know

Geared Up with a website and lots of energy to... Read More

Creating Personal Web Sites (Part 2)

This is the second part of a two-part article about... Read More

What is ASP.NET

ASP.NET is a new programming framework from Microsoft for developing... Read More

6 Tips To Improve Your Business Website

There are six important characteristics that can play a major... Read More

A Website Checklist

If you've just finished building your new website (or revamping... Read More

Why Choose A Professional Web Designer?

It seems that almost every Tom Dick and Harry do... Read More

The Brutal Truth

Not too long ago while looking for businesses that do... Read More

Effective Website Design

In this era of ultra-sophisticated internet marketing and web design,... Read More

So Much About META Tags!

I've written about META tags in the past, and I... Read More

Eight Website Pitfalls, and How to Avoid Them

Clutter: Too much noise, too much text, and too little... Read More

reliable maid service Winnetka ..