I want you to imagine a lemon. In your mind's eye, see its yellow skin. Imagine cutting it in half with a knife. Now pick up the one lemon half and bring it up to your mouth and suck on the juices.
Do you notice how sharp the tangy lemon juice could be? Does it make you pucker? Do you notice how your mouth is watering?
...Good!
Now you realize the power of words!
See, one thing I was good at in the beginning of my online career was not getting any sales. Really, I turned it into an art form.
So with that said, I want to share with you my 5 all-time favorite ways of getting Zero sales from your website:
1. Headline and Sales Letter
I don't need to have a powerful headline and a compelling sales letter for my site. And I definitely don't need to go to http://www.thegaryhalbertletter.com and learn how to write powerful sales letters for fr*e. It's too much work.
2. Contact Information
Why should I have my contact information on the main page of my website. I don't want to build trust by posting my name, address, email, fax and telephone number on my site. I want to hide behind the internet and in turn people can then hide their wallets from me.
3. Guarantee
Why should I offer a bold gurantee for the products I sell on my website. If people don't like the product then it's too bad. I really don't care that it's been proven that the longer your guarantee is, the less returns and complaints you'll have. What does that stuff have to do with me?
4. Capture Email Addresses
I don't need a web form on my site offering something for fr*e to capture email addresses so I can put them through an autoresponder and increase my sales. And I definitely don't want to capture email addresses by using popups and alert boxes. That stuff is not for me.
5. Call To Action
I don't want to tell people what to do on my website. I don't want to appear pushy. Why should I have a "Click Here To Order Now" link. It's too much of a hassle. They can figure out how to do everything for themselves.
There you have it. Follow this formula like I did in the beginning and you too can get zero sales from your website!
All five things I just mentioned are the basics. Start with the basics first and build from there and you should be well on your way to building a profitable website.
And don't forget the power of words!
Remember that lemon?... Yuck, my mouth is watering again.
Al Martinovic publishes a popular internet marketing newsletter at http://www.milleniummarketers.com and runs a successful home business at http://www.milleniummarketers.com
apartment cleaning near Morton Grove ...There are often many mistakes encountered when creating a webpage... Read More
Since I made the switch 6 months ago to a... Read More
10 Ways Web Site Text Can Impact Your Reader's Buying... Read More
ASP.NET is a new programming framework from Microsoft for developing... Read More
For many webmasters the title of my article may seem... Read More
The most popular method to build webpages today is to... Read More
Chris, a new consulting client, asked me to help him... Read More
Congratulations! You've got a brand new site and it's doing... Read More
This is the second part of a two-part article about... Read More
My site is working fine. The links work. Content is... Read More
They say the eyes are the window to the soul.... Read More
There are many ways to add fancy bells and whistles... Read More
Have you heard of 'Babel Fish'?It's a service provided by... Read More
What pages need to be included on your website? The... Read More
Whether a business has just got off the ground or... Read More
A web site builder can be a real life saver... Read More
Developing a software application is not easy at all; apart... Read More
What is the relationship between Marketing and Web designing? How... Read More
Should Generating Revenue From A Website Be The Prime Motivator?... Read More
Before doing anything on the technical side, you need some... Read More
As of September, Smartads went through what so many have... Read More
Don't make a splash!Are you thinking about using a splash... Read More
Content is king. Without content your website is an empty... Read More
A search engine robot actually reads the wording on your... Read More
About two years ago, I had a go at commercial... Read More
experienced cleaning professionals Mundelein ...Creating your web site can be a tricky process. Choosing... Read More
Avoid these mistakes and your site will be steps ahead... Read More
Let's face it. Buying products and services from the Internet... Read More
CNN.com's designers have gone out of their way to make... Read More
An "include" file is a piece of code that can... Read More
When it comes to marketing your website, you should really... Read More
You have identified that to have an internet prescence would... Read More
You know that I'm always extolling the virtues of an... Read More
They may look cutting edge, but if you want a... Read More
Creating your own website can be fun and easy, as... Read More
If you are going to be placing ads on your... Read More
If you are designing a web site for which the... Read More
What is a Website Template?Many smart and savvy businesses are... Read More
One of the challenges of moving a web site up... Read More
The Questions You Should Be Asking ? The Answers You... Read More
Being a writer, when I was asked to do some... Read More
There are plenty of Drupal Modules that you can install... Read More
(Making Your Graphics Work For You)It's no secret that a... Read More
Tips to brand your websiteInclude your logo in all pages.... Read More
Why is the quality of your text layout and design... Read More
The solution lies in creating a 'Database driven website', through... Read More
Studies done by Jakob Nielson the man touted as the,... Read More
Know what you wantMake sure you know why you... Read More
A well designed web site is great to have, but... Read More
You're almost set. The content of your website, e-book, or... Read More
Web Design |