I want you to imagine a lemon. In your mind's eye, see its yellow skin. Imagine cutting it in half with a knife. Now pick up the one lemon half and bring it up to your mouth and suck on the juices.
Do you notice how sharp the tangy lemon juice could be? Does it make you pucker? Do you notice how your mouth is watering?
...Good!
Now you realize the power of words!
See, one thing I was good at in the beginning of my online career was not getting any sales. Really, I turned it into an art form.
So with that said, I want to share with you my 5 all-time favorite ways of getting Zero sales from your website:
1. Headline and Sales Letter
I don't need to have a powerful headline and a compelling sales letter for my site. And I definitely don't need to go to http://www.thegaryhalbertletter.com and learn how to write powerful sales letters for fr*e. It's too much work.
2. Contact Information
Why should I have my contact information on the main page of my website. I don't want to build trust by posting my name, address, email, fax and telephone number on my site. I want to hide behind the internet and in turn people can then hide their wallets from me.
3. Guarantee
Why should I offer a bold gurantee for the products I sell on my website. If people don't like the product then it's too bad. I really don't care that it's been proven that the longer your guarantee is, the less returns and complaints you'll have. What does that stuff have to do with me?
4. Capture Email Addresses
I don't need a web form on my site offering something for fr*e to capture email addresses so I can put them through an autoresponder and increase my sales. And I definitely don't want to capture email addresses by using popups and alert boxes. That stuff is not for me.
5. Call To Action
I don't want to tell people what to do on my website. I don't want to appear pushy. Why should I have a "Click Here To Order Now" link. It's too much of a hassle. They can figure out how to do everything for themselves.
There you have it. Follow this formula like I did in the beginning and you too can get zero sales from your website!
All five things I just mentioned are the basics. Start with the basics first and build from there and you should be well on your way to building a profitable website.
And don't forget the power of words!
Remember that lemon?... Yuck, my mouth is watering again.
Al Martinovic publishes a popular internet marketing newsletter at http://www.milleniummarketers.com and runs a successful home business at http://www.milleniummarketers.com
Your web site is like your car. Both are significant... Read More
Surfing the internet is basically an information-fest! From intellectual discussions... Read More
Internet Explorer, created by microsoft has been the most popular... Read More
Contrary to the beliefs of some, advertising for web and... Read More
Here are a few programs I can't do without. They're... Read More
Does website design make a difference in how long people... Read More
A highly effective website will always reflect its highly effective... Read More
A well designed web site is great to have, but... Read More
There are plenty of web sites out there in which... Read More
The internet is full of web design companies pleading for... Read More
Websites, there are literally billions of them out there in... Read More
You just created a new web site but want to... Read More
Colors are powerful, and create strong feelings. They can also... Read More
You've thought about it and you're ready to go. You're... Read More
Usability isn't only for Web design. It's also applicable in... Read More
CSS or Cascading Style Sheets has opened up tremendous possibilities... Read More
Web sites that feature products ? especially furniture or other... Read More
1. Repackage your web site content in to different products... Read More
(Making Your Graphics Work For You)It's no secret that a... Read More
As my occupation is that of a proofreader, one of... Read More
~A man [woman] is a success if he [she] gets... Read More
Getting a customer is not easy.Getting a visitor to decide... Read More
One of the biggest problems with Web sites is that... Read More
Before doing anything on the technical side, you need some... Read More
What's happening to good web site design? Somehow we creative... Read More
When I purchase something from a web site I first... Read More
I want you to imagine a lemon. In your mind's... Read More
To explain my point I need to first confuse the... Read More
If there's one thing that most web site developers can... Read More
Websites that have multiple pages usually have a Frequently Asked... Read More
The top ten fonts for website design might change in... Read More
Want to see an excellently constructed website? As a writer... Read More
They may look cutting edge, but if you want a... Read More
Easy That's how you'd like life to be, right? Especially... Read More
Are you looking to create the perfect website? A complete... Read More
Flash is a powerful technology that can help you create... Read More
Navigation must be simple. Since it's the backbone of your... Read More
Know what you wantMake sure you know why you... Read More
If you've just finished building your new website (or revamping... Read More
If you are familiar with my work, then you have... Read More
In retailing there is a saying that sales are made... Read More
Does your website make you any money? Does it SAVE... Read More
Chris, a new consulting client, asked me to help him... Read More
My site is working fine. The links work. Content is... Read More
Color is one of the most important but least understood... Read More
To create your own great banner, you only need five... Read More
Probably you know someone who has created a web site... Read More
The best things don't come easy. - QuotedThe finished web... Read More
There are often many mistakes encountered when creating a webpage... Read More
This is a very perfunctory look at the website code... Read More
Web Design |