Home
>
VOIP
>
Will VoIP be a Mass Market Product?

Will VoIP be a Mass Market Product?

A common thinking among "Marketing people " is that for every product that enters the market there must be a path, a target, a need ( real or created) that decides how the product must enter the consumer's life, which part of the population is more likely to go for it, which niche it is going to fill and, most important "...certain things being stated, something other than what is stated follows of necessity from their being so." and that is the final issue: the price.

Depending on those anavoidable patterns a product is more or less ready for a certain market.

High technologically devices, the ones that offer perfect quality and cost a fortune will target the elitarian market, where the price has not big importance (on the contrary, if the price would be lower than what certain people can afford, the product wouldn't reach them) since it means luxury.

When a product ceases to be luxury and begins to be a need, then the mass market is ready. The product can enter 60% of consumers' lives, reach easily a good upgrade in the percentage and become " The New Product of the year 200....".

Let's consider the VoIP market.

Prior to recent theoretical work on social needs, the usual purpose of a product invoked individual (social) behaviors. We now know that these assumptions are not completely wrong.

Wrong would be NON considering them.

In systems where many people are free to choose between many options, a small subset of the whole offer will get a disproportionate amount of traffic (or attention, or income), even if no one of the system actively work towards such an outcome. This has nothing to do with moral weakness, selling out, or any other psychological explanation. The very act of choosing, spread widely enough and freely enough, creates a power law distribution.

Now, thanks to a series of breakthroughs in network theory by researchers we know that power law distributions tend to arise in social systems where many people express their preferences among many options. We also know that as the number of options rise, the curve becomes more extreme. This is a counter-intuitive finding - most of us would expect a rising number of choices to flatten the curve, but in fact, increasing the size of the system increases the gap between the #1 spot and the median spot.

In other words: give to the people the choice among desktop phones and mobile phones and the majority will choose what they think more convenient, in spite of the cost of the service.

In a way the cost of the service is the only left advantage in favour of the fixed telephony.

If the price was the same the desktop phones would disappear from the life of the average consumer (mass market consumer).

To see how freedom of choice could create such unequal distributions, consider a hypothetical population of a thousand people, each picking their favorite way of telecommunication. One way to model such a system is simply to assume that each person has an equal chance of liking each kind of telephony. This distribution would be basically flat - most kind of telephony will have the same number of people listing it as a favorite. A few will be more popular than average and a few less, of course, but that will be statistical noise. The bulk of the telephony will be of average popularity, and the highs and lows will not be too far different from this average. In this model, neither the quality of the voice, the availability, the design of the device nor other people's choices have any effect; there are no shared tastes, no preferred genres, no effects from marketing or recommendations from friends.

This is the mass market of VoIP as dreamed and forecasted by most hardware producers.

People would choose VoIP in spite of the fact that the systems are not intercommunicating, the available phones are just desktop phones, most of the population doesn't have a "Flat rate DSL" and some do not even have a decent connection, (just one " UP to...) and just because VoIP means cutting cost.

They have a few wrong assumptions:

Most of the people want to save calling internationally

Most of the people will use a cheap Flat rate connection

Most of the people know how to handle a computer or a network, and so solve all the eventual problems that could arise.

But they do not consider that:

Most people call locally and just a few once in a while internationally.

Most of the people do not have a cheap flat rate Internet

Most of the people are not IT experts.

Besides people's choices do affect one another. If we assume that any kind of telephony chosen by one user is more likely, by even a fractional amount, to be chosen by another user, the system changes dramatically.

If Robert (our average mass market consumer) likes to have a phone in his pocket, available mostly anywhere, it is very likely that Mary would like the same.

Is VoIp ready for the "Mass Market"?

The answer could be No and Yes.

What would VoIP offer more than the existing several choices?

Price. Telephone calls would be completely free of charge among two IP phones ( and that believe me is a GREEEEAT THING when you try it)

The never enough considered satisfaction to be able to ref..ck who f..cked us for many years...

What would VoIP telephony need to be #1 spot in the curve?

A reliable PORTABLE Phone that doesn't need millions of Hot Spot's to work.

A reliable, cheap flat rate internet connection anywhere for everybody.

If ONE could put these patterns together, THEN VoIP would really have the chance to be #1.

See my website: http://www.worldonip.com or contact me patrizia@worldonip.com

About The Author

Patrizia is an ebooks publisher. See also http://www.worldonip.com

http://www.worldonip.com

personalized cleaning services Mundelein ..

In The News:

Here's how your daily brew is becoming the foundation for greener buildings.

Artificial intelligence (AI) and large language models (LLMs), such as ChatGPT, are transforming how we learn. But what does this mean for AI and learning retention?

Modern AI data centers use much more electricity than traditional cloud servers. In many cases, the existing power grid cannot keep up. One innovative solution is gaining traction: repurposed EV batteries for AI data centers.

Microsoft 365 and Outlook users are being targeted by a tactic that injects fake billing alerts directly into their calendars.

Researchers are now showing us that old smartphones as data centers could be the next big thing in sustainable tech.

Scientists have created micro-robots for sinus infection treatment that can enter the nasal cavity, eliminate bacteria directly at the source, and exit without harming surrounding tissue.

Let's examine how your data is collected in everyday life, who is buying and selling it, what happens to it afterward, and, most importantly, what you can do to protect yourself.

Researchers at the University of Sheffield in the U.K. developed small robots called "Pipebots" that can travel inside water pipes to find and potentially repair leaks, all without any excavation.

A groundbreaking new study has uncovered disturbing AI blackmail behavior that many people are unaware of yet.

Four teams of autonomous humanoid robots competed in China's first AI soccer tournament, demonstrating advanced capabilities in ball detection and independent decision-making.

The ID. Buzz autonomous van features self-driving technology with 13 cameras, nine LiDAR units and five radars after Volkswagen partnered with Hamburg and Uber for 2026 deployments.

Social Security phishing scams use urgency and impersonation to steal personal data. Learn how to spot fake SSA emails and implement 10 protective measures.

French startup Pazzi Robotics created an AI-powered pizza robot that made pies in under five minutes without human help, but it closed in 2022 despite patents and expert partnerships.

Reclaim your time from big tech with effective screen time reduction strategies for iPhone and Android, featuring steps to limit app usage and create phone-free zones.

Amazon Prime Day shoppers face threats from 120,000-plus scam websites as cybercriminals prepare phishing traps and malware ahead of the July sales event.

Fox News' AI Newsletter brings you the latest on this rapidly evolving technology.

The AEON humanoid robot tackles labor challenges with Nvidia AI, Microsoft Azure cloud and advanced spatial awareness, working alongside industry leaders Schaeffler and Pilatus.

Google's Ask Photos feature brings AI-powered searches to your photo library, letting you find memories with natural language queries while maintaining privacy controls.

The return of blue book exams emerges as universities fight widespread AI academic dishonesty and educators debate whether to ban AI tools or teach responsible usage.

Signs your phone might be hacked include strange behavior, unauthorized texts, battery drain and pop-ups, while protection involves updating software and avoiding public Wi-Fi.

Tokyo startup H2L has launched Capsule Interface technology enabling full-body robot control with muscle sensors, offering immersive remote operation.

The A.I. industry seems set for growing pains as Big Tech companies scramble for solutions to the medium's unprecedented strain on the power grid.

Fourth of July fireworks cause a 60% spike in lost pets, but GPS trackers and AI photo-matching services like Love Lost can help reunite missing dogs with their families.

Protect yourself from jugging, the rising crime by which thieves monitor ATM users and follow them to steal cash, with six practical safety tips to stay alert and secure.

U.S. airlines like Delta, American and United are selling your domestic flight records to government agencies through the little-known Travel Intelligence Program.

Will VoIP be a Mass Market Product?

VOIP