Home
>
Video Streaming
>
Five Ways to Profit from Using Video Online

Five Ways to Profit from Using Video Online

The newest media wave to hit the online shore is video. Individual emails abound with links to "the funniest video ever," or blurry clips of new babies or birthday parties.

Businesses, on the other hand, have largely been left standing on the shore, scratching their heads and wondering if there's any real value to be earned from diving into making their own live video broadcasts, video emails or video on demand infommercials. Here are just five of the many ways video adds to the bottom line of any company.

1. People remember more of your message.
While people generally remember 10% of what they read and 20% of what they hear. But, they'll remember as much as 50% of what they see and hear together. Before anyone can act on your message, they need to process and remember it.

2. Increase responses by up to 30%.
A call to action is much easier to follow if it is actively delivered. Sound and motion are powerful action drivers, especially when they are delivered by your sincere enthusiasm and passion for your topic. Companies who have made the switch to video email and on- demand broadcasts have reported response rates jump as much as 30% following a broadcast.

3. Build your credibility.
People do business with people they know, like and trust. When you cut through the technological barriers of the Internet and put yourself online, you put "your self on the line" as far as viewers are concerned. The time it would normally take you to build a relationship with a potential customer can be dramatically shortened as a result.

4. The cost savings are obvious.
Anytime you can avoid the high costs of sending someone on the road to meet with clients or attend a meeting, the bottom line savings are immediate and obvious. In addition to any costs associated with attending a meeting, you need to factor in travel costs covering airfares to taxis and tolls, hotel costs, meal expenses, and even your internal costs to process the expense paperwork.

5. Soft cost savings multiply returns.
Spare yourself the productivity drain and the physical and mental tolls travel takes on your company's road warriors and you could enjoy "soft" cost savings that dwarf your hard dollar travel costs. Want an example? Look at your own calendar for the past month and count up just the hours you spent traveling to and from meetings. Multiply that by your hourly wage, and then by the number of employees in your firm.

If reasons like these don't help you convince the reluctant decision makers in your company to add video to your communications mix, please be patient with them. Historically they are in good company.

There were many who claimed the smeary images on hard to handle rolls of paper called "faxes" could never function in place of an original document. And who, they asked, would ever want to spend more time typing an email message when they could so easily pick up a telephone and place a call?

Liz Micik has spent 25 years helping companies use the right market, right message, and right media to get the results they want. She turns your video learning curve into a fast and easy profit curve in her newest book, "Cue the Director: 10 Simple Steps to Online Video Success." Visit http://www.powerpresenters.com to learn more and have free weekly video tips emailed to you.

Ashley limo service at o'hare ..

In The News:

Tech expert Kurt “CyberGuy" Knutsson explains how a VPN boosts privacy by encrypting data and hiding your IP, but more is needed for anonymity.

Tech expert Kurt “CyberGuy" Knutsson explains how NoviOcean's hybrid platform uses wind, solar and wave power to generate clean energy.

Scammers are offering video streaming for funeral services and taking advantage of people who are grieving to get credit card information.

Windows operating system users face more than 600 million cyberattacks every day, according to Kurt "CyberGuy" Knutsson. The attacks are on the rise.

Natural disasters like Hurricane Helene in North Carolina illustrate the need for aircraft capable of accessing remote or disaster-stricken areas with minimal infrastructure.

Scammers have illustrated that cryptocurrency is not as foolproof as it has promised. Americans lost $5.6 billion to crypto scams in 2023, according to the FBI.

Stay up to date on the latest AI technology advancements and learn about the challenges and opportunities AI presents now and for the future.

A humanoid robot made by a Chinese company proposes to redefine personalized elderly care and assistance for people with disabilities.

An architecture firm has unveiled the concept for a 454-foot gigayacht that combines luxury, innovation and style and can accommodate 22 guests and 52 crew members.

For those with visual challenges, there are a number of voice-dialing apps and features to help make phone calls without having to see numbers.

Tech guru Kurt "CyberGuy" Knutsson reveals some of the iPhone settings you may want to turn off to improve privacy after updating to iOS 18.

Preserving the memories of loved ones through photos, videos and media content have advanced with technology, ensure you can experience those fond memories for years.

Stay up to date on the latest AI technology advancements and learn about the challenges and opportunities AI presents now and for the future.

Tech expert Kurt “CyberGuy" Knutsson talks about a new AI-powered scam that targets Gmail users and is harder to detect unless you're very cautious.

Tesla's "We, Robot" event reveals the Robovan, Robotaxi and the Optimus humanoid robot. Kurt “CyberGuy" Knutsson examines the company's latest innovations in autonomous technology.

Reports warn of a scam text falsely claiming that recipients aren’t registered to vote. Kurt “CyberGuy" Knutsson reveals what you need to know and five tips to avoid such schemes.

Tech expert Kurt “CyberGuy" Knutsson explores the iOS 18’s new features to hide and lock apps for better privacy and organization.

Tech expert Kurt “CyberGuy" Knutsson reveals how security experts found new malware, Lumma Stealer, spreading via fake verification pages.

First indoor vertical berry farm opens in Virginia, using AI to grow 4 million pounds annually. Tech expert Kurt “CyberGuy" Knutsson takes a closer look at the "growing" trend.

Having Wi-Fi has become a necessity for many of us. Kurt "CyberGuy" Knutsson explores the top five ways to equip your vehicles with Wi-Fi.

The Vulcan is Icon's massive 3D printer, which stands 15½ feet tall and weighs 4.75 tons. It's capable of creating buildings with 12-foot-high curving walls.

Fidelity Investments, one of the world's biggest asset managers, experienced a data breach in August, the company's second in 12 months.

Stay up to date on the latest AI technology advancements and learn about the challenges and opportunities AI presents now and for the future.

Apple’s new Emergency SOS Live Video feature allows users to share live video footage of the emergency directly with first responders.

Five Ways to Profit from Using Video Online

Video Streaming