Home
>
Traffic Building
>
Step Into My Parlour? Easy Ways To Entice The Right People To Your Website

Step Into My Parlour? Easy Ways To Entice The Right People To Your Website

Though traditional marketing methods cannot be ignored, having a website is a very effective gateway to getting new business. Not just that, you can maximise sales to existing customers with your website by making it easier for them to do business with you. Now, this sounds really rosy?you put up a website; you become a millionaire. Though that is not such a far away possibility, a lot comes in between the two.

Once you put up a website, it is important to market it right and generate tremendous traffic inwards before you can start converting your leads into cash cows. Now, you would ideally want everyone and their cousin to check out your website, right? Isn't that what we mean by 'tremendous traffic'? Think again. No matter how great products or services you sell, you will not start making a profit until you have the relevant people hitting the right buttons on the website. By relevant, we mean people who fall within your targeted segment and who are most likely to buy your products and services. Hard as it may sound, traffic generation should be a top priority for a home business owner. Here are some effective ways to market your website online and not have to pray for fortune to fund them:

Register with 'Affiliate Programs': Undoubtedly a great way to market your website would be to get your affiliates to do it for you. An affiliate program is a revenue sharing program where an affiliate website receives a portion of income for driving traffic, sales or leads to your website. Most affiliates use a pay-per-sale model and by far get you the most focused traffic than other methods.

Email Promotions: Email is god's gift to the home-based businesses. You can use email to get in touch and keep in touch with existing customers and prospects. Initially, target your existing customers. If you run a weekly newsletter, use the subscribers' email database for your email promotions. One of the easiest ways to encourage visitors to keep coming back to your site is to offer value. Get the word out on discounts on purchases from the website, e-coupons and other attractive promotional offers. Try to resist the temptation of buying email addresses from web companies, for 2 reasons. One is that not all the people on that list may necessarily be part of your target audience. Second, and more important, you could be seen as a "Spammer"! That would not only not give you much sales; it will also spoil your company's reputation.

Search Engine Optimization: Free search engines like Google, Yahoo and MSN are 'the' places people go to when they are looking for information. Make sure that your website gets in the top 10 of these websites' result pages. This is a sure shot way to attract quality traffic to your website. Take a four ?pronged approach to do this:

Submit your site's URL to these and other free search engines and online directories (www.goto.com, www.altavista.com, www.morpheus.com)
Optimize your website so that it can be easily indexed by search engines. You can also use website optimization and SEO placement agencies for this purpose. (www.proboostgold.com, www.addpro.com)
Make your website's content rich in keywords and pay special attention to keyword placement
Finally, create a content rich site, which actually gives useful information to the customer

Reciprocal Links: Reciprocal link is a hyperlink you place on your web page with the understanding that the linked web page will do the same for your website. The obvious choice for a partner here is a website that is related to your business but not in direct competition. For instance, if you sell contact lenses, choose websites that sell eyeglasses or related products like cleaning solutions. Another good choice would be websites that give out clinical information on contact lens usage. Reciprocals are a cost-free and effective way of attracting focused traffic to your website.

Give away free content: A major online golf publishing company offers visitors syndicated articles on golf and related products. The people who use this syndicated content not just get free content from a credible source, but also visit the company's other websites. Anything 'free' induces happiness; and when it is free content, it gives you delighted customers who keep coming back for more. By offering them free content in the form of articles, information for use in their newsletters, product reviews etc. you are doing them a favor as well as giving more exposure to your website.

Get Interactive: Get your customers talking, to you and to each other. Offer advice columns, message boards, and articles relevant to your product and to the industry. Archive these into a separate section where visitors can browse to look for specific information. A good idea would be to include an " email article to a friend" button with these articles. This way your visitors will do some marketing for you. If you offer a newsletter, contests, a 'tip of the day' or other fun stuff, include a " tell a friend" click box with these. People love to share fun stuff with friends. When you see the number of jokes forwarded to you in your email, you'll believe us.

Be seen & heard: Build an online identity by networking. Participate in newsgroups, discussion forums and message boards. Starting a Blog is also an idea that is picking up currency. This will allow you to develop a relationship with potential customers and allow them to identify you as a recognizable name. Tools like these will also help you determine, to an extent, what your target segment really needs.

For a home business owner not having a website is a little like Robinhood without his bow and arrow. But for a business to have a website without much traffic is like Robinhood with no one to shoot at! Still the idea is to not just have "everybody" clicking in to your website, but a chunk of the target audience who really need the product you are selling. It is better to have a sizeable number of focused potential customers clicking on your website than to have a whole lot of curious ones who just stumbled on. It is from the potential customers that your conversions will come. Finally, it is bet to use a combination of all the tactics listed above. Put a "tell a friend" button on the newsletters, or include your top keywords in the free content you give away. Think out of the box to use these tactics for traffic maximisation to your advantage.

Also see:
http://www.bytestart.co.uk/content/22/22_1/poor-web-page-design-will.shtml
http://www.powerhomebiz.com/vol18/limitedbudget.htm
http://www.powerhomebiz.com/vol4/hardknock3.htm

==========================================

Wanna Learn the Secret of Creating Passive Income Online
From a man who made $3,244,842.32 from the Internet in Only 27
months? => http://www.the1andonly.biz

Presented by:
http://www.the1andonly.biz

recurring maid service Buffalo Grove ..

In The News:

The iconic Mary Kay pink Cadillac goes electric with the Cadillac Optiq, available only to the company's top 1% of sales force performers.

Cybercriminals abuse trusted Intel driver to gain kernel access and shut down Windows Defender, enabling undetected malware deployment since July 2025.

Using email aliases for online shopping and subscriptions can protect your privacy by preventing companies from linking your activity across websites.

New research shows AI overlap does not equal job replacement, with knowledge-based roles seeing most integration while physical jobs remain least affected.

Scammers target seniors who avoid social media by exploiting public records like obituaries and real estate filings to steal personal information and money

Recovery team in Italy use AI-enabled drones to detect missing hiker's red helmet, leading to successful recovery after months of ground searches

Google Salesforce system breach exposes business data while scammers use incident to target users with fake security calls and phishing attempts.

Google announces Pixel 10 lineup with Tensor G5 chip and Gemini Nano AI, introducing Magic Cue, Pro Res Zoom up to 100x and satellite emergency support features.

C San Diego study reveals 86% of school safety companies monitor students 24/7 on personal devices, raising privacy concerns.

Users can now add their favorite outlets' coverage to the Top Stories section of Google search results by utilizing the 'preferred sources' feature. With just a few clicks, you can add Fox News.

Stay up to date on the latest AI technology advancements and learn about the challenges and opportunities AI presents now and for the future.

Interstellar object 3I/ATLAS shows an unexpected frontal glow that Harvard's Avi Loeb says cannot be explained by sunlight reflection or standard cometary outgassing.

Receiving order confirmations for purchases you never made could mean your email address is being exploited in fraud operations targeting multiple retailers.

First wireless brain implant works with Apple's official protocol, enabling hands-free control of iPhones, iPads and Vision Pro through thought alone.

Data brokers sell personal details that scammers use to target retirement funds through fake financial advisor calls and convincing phishing attempts

Ten innovative tech solutions from gait sensors to smart pill dispensers help adults 65+ track fall risks and prevent injuries before they happen.

Meta AI internal documents revealed chatbots were allowed to flirt with children and engage in romantic conversations until the company was exposed by Reuters.

ChatGPT will avoid giving direct mental health advice under new OpenAI rules following instances where the AI model provided harmful or misleading responses.

Your phone tracks you in more ways than that little GPS icon suggests. Here’s how to find and clear hidden location logs on iPhone and Android.

Authorities in France and the Netherlands have been notified. Meanwhile, impacted customers are being told to stay alert.

Apple just rolled out a redesigned Blood Oxygen feature to specific models, following a recent victory in a legal dispute.

Kidney dialysis provider DaVita experienced a ransomware breach by the Interlock gang affecting 916,000 people in the second-largest U.S. healthcare attack of 2025.

A Chinese-made Unitree R1 robot walked Manhattan streets and shopped for shoes as part of KraneShares' $28 million AI robotics fund promotion campaign.

The ShinyHunters cybercriminal group breached Google's Salesforce system through vishing attacks, stealing business contact details and customer data.

Stay up to date on the latest AI technology advancements and learn about the challenges and opportunities AI presents now and for the future.

Step Into My Parlour? Easy Ways To Entice The Right People To Your Website

Traffic Building