Home
>
Traffic Building
>
Get More Customers ? With Less Work!

Get More Customers ? With Less Work!

A lot of website owners work tirelessly at increasing their traffic. They submit to FFA pages and classified sites. They participate in startup programs and pop under exchanges. There is no end to the gimmicks they will try, all in the hopes that they'll get more customers.

If you're one of these website owners, there is an easier way to increase your sales!

By improving your conversion rate you'll be able to make more money from the visitors you're already getting. What is a conversion rate you ask? Well, quite simply, it's the percentage of visitors that you're converting into customers.

Most websites have a conversion rate of 1% - 2% on average. That means that out of 100 visitors only 1 - 2 are turned into customers. You can see the benefit of increasing that number. If you can get a conversion rate of 3% you're now making more sales without having to do any extra work or spend any more money to get traffic.

So how do you improve your conversion rate?

Here are 11 steps you can take right now?

Make sure the traffic visiting your site is targeted and looking to buy. The key point here is "looking to buy". There are a lot of services that offer targeted traffic but the visitors have no intention of buying. If the person isn't interested in purchasing then you're wasting time and money showing them your ad.

Make sure that when people land at your website from an ad there is a correlation. Far too often people click on an ad that is discussing one topic and are taken to the home page of the company. Instead of taking the time to search for the information they read about in the ad, they leave. Avoid this problem by sending people to a specific page within your site that discusses the same products you mentioned in your ad ? if such a page doesn't exist then create a mini-site.

Have a professionally designed site and copy that is written to sell. A good sales letter includes benefits for the user (not just a features list), testimonials and action statements that encourage the reader to take the next step.

Offer more value. With each product offer free eBooks, reports, consulting, or whatever else your visitors would find valuable - These items don't cost you anything and there is a perceived value that can encourage someone who's on the fence to take the leap and buy.

Offer a free trial or money back guarantee. People are naturally sceptical, especially on the Internet where they can't see a live person and decide for themselves whether they're trustworthy. A great way to encourage them to trust you is by showing them that you believe in your product so much that you're willing to let them try it free ? or that you'll give them a full refund if they're not satisfied.

Do everything possible to get the visitors name and email address so you can follow-up. Do this by offering a great newsletter, a special report, an autoresponder series, a free eBook, a giveaway/contest, a free tool. There are endless ways to get people to give their contact information ? play around with different offers on your site to see what works.

Offer multiple products. Offering products at different price points and to different segments of your target market increases your chances of making a sale. If you only have one product of your own to sell, look into affiliate programs as another income stream.

Upsell at the time of checkout. Once a customer has made the decision to buy from you, you've already done the hardest part. Before they leave you should encourage them to increase the size of their order, this is known as "upselling". To do this effectively, recommend products that complement what they've already decided to purchase.

Follow up on every inquiry you get. Excellent customer service is something that is unfortunately lacking on the Internet. Do yourself a favor and make it a priority to respond to all inquiries by the end of the day. If you're getting too many to make this possible consider ways you can take off some of the strain. Are there questions that alot of customers have? If so, include them on your FAQ page. Are there processes you can automate so you don't have to be contacted such as unsubscribing from your newsletter? If all else fails consider hiring someone to help you answer your inquiries.

Make the order process as easy as possible. Abandoned shopping carts is a problem that continues to plague online businesses. The reasons for this include: a cumbersome order process that involves too many steps, asking for too much information (you really don't need to know they're shoe size) and additional fees being added on that weren't mentioned upfront. On many websites they never even mention the product price or shipping costs until you're half way through the order process. By that point customers are feeling too frustrated to purchase anything. Be upfront about exactly what customers can expect during the order process and strive to make it as quick and easy as possible.

Test, test, test! Finding the right mix of product, price and sales tactic is very difficult ? if it was easy the average conversion rate would be a lot higher than 2%! Your best chance for getting a mix that works is testing different scenarios. If you don't already know what split run testing is you need to learn about it. In a nutshell it allows you to show different pages to different visitors for the purposes of determining which one performs best. Using split run testing you can try different site layouts, sales letters, prices, special offers, and many more scenarios to find what gets the most sales.

Now get out there and make some money!

About The Author

This article is an excerpt from MyDigitalAdvisor. For reviews of the tools and resources the experts use to succeed online, visit http://www.mydigitaladvisor.com.

http://www.mydigitaladvisor.com.

Airbnb cleaning service Arlington Heights ..

In The News:

Red flags like processing fees, urgent countdowns and requests for full Social Security numbers expose fraudulent settlement sites targeting consumers.

Comprehensive analysis of Google Maps, Waze and Apple Maps examines usability, routing accuracy, data handling and features across the top navigation platforms.

Expert analysis reveals whether wired Ethernet or wireless Wi-Fi connections are safer for home internet use, plus practical steps to secure your network from attackers.

Australian construction robot Charlotte uses sand, crushed brick and recycled glass to 3D print fireproof, floodproof homes with reduced carbon footprint.

Cybercriminals are using fake invitation emails to trick recipients into downloading malware and stealing personal information and data.

Flying drones could help retailers fight a 93% increase in theft rates as Flock Safety promotes airborne security systems to track suspects and deter crime.

The Fox News Artificial Intelligence Newsletter brings you the latest news on the emerging technology every Saturday, highlighting top stories.

Hacker group Radiant stole data from 8,000 children at Kido nursery chain, demanding ransom and directly contacting parents with intimidation tactics.

As 18 states implement bell-to-bell cell phone bans, creative students use Google Docs, iMessage on MacBooks and Post-It notes to stay connected in class.

A sheriff's captain says deputies often spend hours writing reports between calls, but Axon's AI program, Draft One, helps them save crucial time in the field.

Sora 2, OpenAI's new video-generation app, can create AI-generated videos based on a singular prompt. The results are both mind-blowing and terrifying.

iPhone and Android users can reduce Wi-Fi calling battery drainage through settings adjustments, background app limits and stronger Wi-Fi connections.

Work email scams are becoming harder to detect as criminals use AI and spoofed addresses to trick employees into opening malicious attachments and links.

From her Arizona living room, Christina Chapman ran a covert hub that helped North Korean operatives infiltrate U.S. firms, netting $17 million in stolen salaries.

UC Santa Barbara researchers developed a soft robotic intubation system that achieved 100% success rates for experts and 96% for paramedics with minimal training.

Scammers exploit probate filings to target grieving families with fake fees and debts, Kurt "Cyberguy" Knutsson reports.

Automotive giant Stellantis becomes latest victim of widespread Salesforce breaches affecting companies like Google, Cisco and Adidas this year.

A woman from Washington reunited with her missing Maine Coon cat Louie after 11 days using Love Lost, a free AI-powered pet recovery platform.

Expert cybersecurity tips help Mac owners remove malware infections and strengthen defenses with antivirus software, password managers and system updates.

Meta's AI chatbot training rules bans sexual roleplay with minors and block access to child abuse material as regulators scrutinize its safety measures.

Online banking users face a new threat: web injection scams that overlay fake pop-ups to steal logins. Here’s how to spot them and protect your accounts.

Meta introduced Teen Accounts to Facebook and Messenger while launching a School Partnership Program for U.S. educators to report bullying within 48 hours.

Executive order signed by President Donald Trump tasks Robert F. Kennedy Jr.'s MAHA Commission with using AI to find new cures for childhood cancers.

New FileFix attack tricks Facebook and Instagram users into running malicious PowerShell commands disguised as Meta account maintenance to deploy StealC infostealer.

Step-by-step instructions help users migrate to Windows 11 while preserving emails, contacts, documents, and software licenses during the transition.

Get More Customers ? With Less Work!

Traffic Building