It's really all we have... the "Moment". Think about it, the past is only a memory and the future is a speculation. The "Moment" is where it all happens. If we master the "Moment" everything else will fall into place. There are 4 keys to mastering the "Moment" that I use to insure marketing and sales success.
1)Passion- Passion for your product, passion for your company and/or passion for what you are doing. It can be any of these. Be careful on this one because you can't fake passion. Passion is more than intensity and enthusiasm, passion is a love for something.
2)Honesty- Honesty is not a lost art. Honesty is in our true nature and honesty in the "Moment" is a breath of fresh air. It brings down barriers and builds long term relationships. It's a spontaneous commitment to truth.
3)Vigilance- Vigilance in the "Moment" is the silent witness. Vigilance allows passion and honesty to flourish while keeping thoughts of past & future in perspective as points of reference only. Vigilance keeps you present.
4)Presence- Presence is total openness to all and anything that comes at you in the "Moment". Presence absorbs the problems that come up, the good, the bad, the happy and the sad. Presence armed with Vigilance, Honesty and Passion allows clarity in thought and clarity in decision making.
Marketing In The Moment(Consciously) simply means being present. And the "present" is the gift.
Barry Volk is a former producer/staff songwriter for ABC, MCA & Screen Gems-EMI Music Publishing, a 20th Century Fox solo recording artist, Musical Director for the West Coast Theater Company and National Director of Marketing for Metro Networks/ Westwood One. His music production company, Barry Volk's Sound Advantage http://www.soundad.com, creates and produces musical identities, jingles and comedy spots for radio & TV advertisers worldwide.
I am going to tell you something you already know... Read More
He was pencil thin and walked with a limp. A... Read More
I am writing this article to cement two key success... Read More
Jim Rohn wrote in his book The Five Major Pieces... Read More
Since belief always precedes action, simply changing your beliefs can... Read More
"If you want to increase your success rate, double your... Read More
The simple action of writing the every day grocery demonstrates... Read More
Management by Objectives, strategic planning, quality, teams, re-engineering. Passing management... Read More
I've been coaching for a few years now, and the... Read More
Last Thursday evening, I was the guest of a group... Read More
Each and every day, there are people all around the... Read More
The very first "motivational speaker" I heard as an adult... Read More
If you look back to the 70s and 80s, many... Read More
Ask yourself the following:1. I have created a life-strategy plan... Read More
We are repeatedly told that we should forget about unpleasant... Read More
By popular request, I thought I would put together this... Read More
Today I am going to tell you the #1 secret... Read More
Mary and Susan were friends for years. They grew up... Read More
Every single one of us is trying to reach success.... Read More
Knowing when to disconnect, shut it off, unplug, or walk... Read More
What does "Lessons from My Garden" have to do with... Read More
One of the most common refrains I hear from people... Read More
Pain. All of us have felt that emotion some time... Read More
Your ability to deal constructively and effectively with mistakes and... Read More
A young girl opens a birthday card from her grand... Read More
The scene from "Biloxi Blues" where Matthew Broderick's character kept... Read More
Lets face it, no one enjoys rejection. But the reality... Read More
From time to time I receive correspondence from individuals with... Read More
Decide which game to play. Is winning that... Read More
Have you ever heard this? "It isn't whether you win... Read More
Energy and persistence conquer all things. - Benjamin FranklinThough Ben... Read More
Smile brings beauty to your face, charm to your personality... Read More
All of us could work on our skills in influencing... Read More
If you discovered your speaking career depended on how organized... Read More
Believe it or not, there is a special 3-step formula... Read More
There are two things that will determine your success or... Read More
Exercising is not one of my favorite pastimes but I... Read More
The greatest deterrent to success in life is fear. It... Read More
The most under rated method to achieve success is: The... Read More
You already have all the resources you need to accomplish... Read More
Do you know how much time do you spend listening?... Read More
If we hope to achieve any worthwhile goal it will... Read More
If it comes to the question what we really want... Read More
It is high time you know the truth about yourselves.... Read More
Why do some people end up with boring jobs living... Read More
Have a therapeutic meltdown It's crunch time: you're two days... Read More
Signs of DiscontentYou don't need a degree in psychology to... Read More
Most sports are full of lessons for the discerning. Tennis... Read More
Building wealth isn't something for the frightened, ignorant, and lost.... Read More
This article is about a subject that few people think... Read More
Success |