Diversify - to make diverse, give variety, to balance, to divide securities in different industries, to produce variety, to engage in varied operations.
Diversification is a wealth building strategy; it is also an excellent method for becoming more profitable. By working on your business instead of in it you can remain focused on the big picture and clearly see the best options for creating multiple revenue streams.
If you sell products you can offer them in different sizes, combine them with other products of yours or with complimentary products and sell the value added package at a higher price point. If you have a service business you can offer different services and programs at different price points.
By developing multiple revenue streams you spread out your risk and the costs of marketing and customer or client acquirement and boost your profits. It's also an excellent way to offer your customers ideas for repeat sales, which are more profitable than first time sales.
In a service business you could offer a booklet about a program you have developed for $15.00, a mini workshop on the same program for $49.00, a series of teleclasses on the same program for $69.00, a full day seminar on the same program for $125.00?
This allows clients to choose the product that is the right price point for their current interest level. It allows you to develop a strong program, and by leveraging that program with slight variations and packaging you can create several different revenue streams.
It's also an effective strategy for encouraging clients to try your service and then continue to buy once they understand the quality and value of your offering.
One important thing to remember when developing multiple revenue streams they should be complimentary to one and other. This will allow the products or services to cross promote each other appealing to the same customer demographic. You want to be focused and very specific in what you offer even though you are giving your customers several choices.
Be careful when developing multiple revenue streams that your efforts don't become fragmented. Make sure that your offerings always appeal to your target customer, trying to target products or services to all potential customers will cost you money and will weaken your marketing appeal to your core customers.
Passive income is an excellent way to add a revenue source without adding more work to your schedule. There is the initial creative process, but once the product or program is developed and your marketing strategies are in place profits will come in without you having to create something, or provide a service each time.
Take a step back from your business and see where you can leverage your current offerings into additional products or services and what kinds of passive income opportunities you can develop to boost your profits.
If you don't own your own business you can still apply the idea of multiple income streams to your career, look into doing special projects with a project based fee that is in addition to your regular salary, explore how you can use your strengths and expertise to develop some passive income opportunities and investigate the ideas you have had for starting a business while you still have the pay security of your current career.
About The Author
?BZ Riger-Hull - For valuable free articles, assessments, & practical success tools www.in-spiros.com, www.in-spiros.com.
Certified as a Success Coach, "Four Agreements" Facilitator, & Tele-Course leader We help you communicate powerfully, reduce stress, Strategically Attract success, & increase your financial well-being: www.in-spiros.com
premium house cleaning Wilmette ..If you are a successful franchise of a large franchise... Read More
Imagine spending the same amount of money on marketing and... Read More
Creativity is one of the greatest tools for success in... Read More
You have invested a lot of time and energy on... Read More
Does the competition drive you crazy?Are they relentless about taking... Read More
Obviously, there will never be an actual water shortage since... Read More
Note to Northwest Airlines ? It's not about fuel costsFor... Read More
A menu is the foundation of any restaurant; Guests will... Read More
Twice a year, Bill Gates goes to a remote island... Read More
Many very successful business owners may never have had a... Read More
I've either been involved with or held a process-related role... Read More
"Most great plans aren't. They are just nice, high-level ideas."That's... Read More
If you've ever listened to Warren Buffett talk about investing,... Read More
Imagine an office without a desk, or lights, a computer,... Read More
How often does your company make a quantum leap forward?... Read More
We all know that nothing runs without a plan, and... Read More
Some analysts credit [Larry] Ellison with anticipating the consolidation in... Read More
Microsoft Great Plains fits horizontal markets clientele and in case... Read More
Writing a business plan is not an easy endeavor, nor... Read More
Too much goal setting and strategic planning can leave you... Read More
If you own a mobile franchise business and wish to... Read More
Businesses tend to avoid doing their annual business plan thinking... Read More
"Bozo" ? A clown with a forlorn look, always finding... Read More
If you are a manufacturer wanting to use your business... Read More
If you own the mid-size business and actively work in... Read More
personalized cleaning services Deerfield .."Most great plans aren't. They are just nice, high-level ideas."That's... Read More
A focus group is a group of employees or current... Read More
The first task before hiring a contractor for home remodeling... Read More
From time to time there seems to be a flurry... Read More
Business plan financial projections seem daunting because they are so... Read More
In this small article we'll concentrate on farmers associations and... Read More
Imagine spending the same amount of money on marketing and... Read More
Entrepreneurs often give little if any consideration to their computer... Read More
If you are in the parking business and own or... Read More
Is there really anything as a problem? Does chaos or... Read More
Conventional wisdom has it that there are only three ways... Read More
The University of Exeter in the United Kingdom recently published... Read More
Anyone who has been watching the Idaho Market Carefully for... Read More
Part 1A few weeks ago I attended a seminar sponsored... Read More
The foundation of any business transaction is the promise of... Read More
In 1989, Sony founded its Institute of Wisdom at the... Read More
How you finance the expansion of your business is important.... Read More
The boom of the dot-com era in 1999 brought the... Read More
The decision to sell, or not to sell your business... Read More
Fun From The StartFor those with the will to start... Read More
Is your business growing as fast and effectively as it... Read More
If you are looking for a partner, funding, angle investor... Read More
ACTION PLANNING: Action Planning is a process to develop strategies... Read More
Business seems to drop, slow or even stop during the... Read More
This will make some people angry as hell, but it's... Read More
Strategic Planning |