Home
>
Strategic Planning
>
Executive Summary for Business Plans of Franchisees

Executive Summary for Business Plans of Franchisees

Writing a business plan for a franchised outlet of a larger company to get funding or find investors is difficult because the franchisor already has a plan which is working, but until you are privy to it upon purchase you actually know relatively few details. The franchisor must keep this information proprietary to insure competitors do not steal the information, but the franchise buyer needs the information to prepare a business plan to get a loan from a bank. Thus a catch 22 exists and is further exacerbated by the fact there are laws against some types of disclosures, which many franchisors due to the litigious nature of franchising do not wish to disclose based on advice from their attorneys. So what do you do? Well, you do the best you can using the UFOC, uniform franchise offering circular or ask the franchisor to send in a business plan directly to your banker who, signs a waiver of non-disclosure and you cannot see it until purchase.

Yet if you are seeking private investors they will want to see a business plan and therefore you will have to try to put one together. I have bought 12 books on how to write a business plan with hundreds of complete business plans inside; none of the samples have anything to do with a franchised business. So, below please find a sample of an executive summary, which is the most important part of any business plan and probably for the most part all a banker will read. Some entrepreneurs accuse bankers of not being able to read and I am in that group. I recommend you read this and use it as a model to develop your own executive summary for your franchised business outlet business plan. This particular example was written for a mobile car wash franchise outlet, but serves as a fairly good example for you.

- - - - - - - - - - - - - - -

The Car Wash Guys of Fairfax, VA is an owner/operator service firm. This will be a franchised business of Car Wash Guys International, Inc. This sole-proprietorship company is in the mobile car wash business.

Our mission is to achieve a minimum of 2.5% and a maximum of 10% market penetration while simultaneously uniting the entire community. To reach this goal we will use unique local and regional marketing tools provided by our franchisor who has much experience in this field.

Our franchisor has over twenty years of experience in the mobile washing industry. We will purchase from Car Wash Guys International, Inc. a turnkey business for $65,380. This purchase will include:

? Truck With Custom Built Truck Body

? Portable Car Washing Equipment

? Computer, Printer, Business Software

? List Of Clientele, Route and Customer Base

? Down Payment of Liability Insurance

? Down Payment of Medical and Health Insurance

? Licensing and Training (80 Hours Total)

? Complete Operations Guide Loaned For Franchise Term

? Start-Up Supplies (Wax, Soap, Etc.)

? Portable Cellular Phone With Credit Card Machine

? Uniform Supply for an Entire Crew

? Personal Planner with Computer Software Backup

? Exclusive Territory

? Initial In Depth Marketing Blitz

There is a $20,000 franchise fee for joining The Car Wash Guys team that is also provided for in the $65,380 cost.

Our target market is anyone owning a dirty car. Our other markets are:

? Aircraft Washing

? Boat Washing

? Fleet Washing

? Graffiti Removal

? Concrete Cleaning

? Industrial High Pressure Washing

We will charge $5.00 for a basic exterior wash, $10.00 for an in and out and $37.50 for a mini-detail on cars. Most of our customers will be office workers. Fifteen percent of our business will be small and medium sized fleets with five to one hundred cars, trucks, vans, etc. Twenty percent of our business will be industrial type cleaning.

We will market with other local businesses in a co-op situation. Other marketing will be by doing car wash fundraisers for kids groups.

Our car wash crews will wear matching yellow uniforms. They will be clean cut, well spoken, knowledgeable and friendly.

We will purchase our products from the franchisor via modem and credit cards for next day U.P.S. delivery.

We plan to eventually expand to up to five mobile car wash trucks, each averaging $6,000-$8,000 of gross revenue per month, in the next five years. Our royalties to the franchisor will be $35.00 per day times 21 working days per month ($735.00 per month). Each additional truck will pay $20.00 per day royalties or $420.00 per month. Car Wash Guys International, Inc. will provide the following on going support:

?Training of Managers for Each Truck

?Regional Directors for Trouble Shooting

?Spare Trucks in Case of Break Downs

?Combating Competition (Intensive Program)

?Assistance in Community Support Events

?Free Advise (On Any Operational Matters)

?Updating of Manuals and Computer Programs

?Periodic Newsletter

?Upkeep on Major Contract Bidder's Lists

?Sales Leads (From Their Direct Mail Program)

?Compilation of Financial Reports

?Assistance in Finding Funding for Additional Mobile Car Wash Trucks and Personal Items (Homes, Cars, Etc.)

There are a couple of small time mobile detailers operating in our exclusive territory. Our service, quality and price are much more attractive to our target market. Our operating methods are far superior to that of our current competition. Generally all of the competition listed in the yellow pages as well as those we've talked with and observed admit that they have only been in the business a couple of years are not planning on making it a career. Further observations indicate that there is far more than enough business for everyone.

Our long-term goal is to wash cars for one out of every ten owners in our town. Ten percent market penetration can be achieved if we follow our franchisor's system perfectly. We want to be the #1 franchise in the entire system. We plan on renewing our Franchise Agreement every five years at no charge to us. We will remain in good standing with our franchisor and follow their proven methods of operations in order to do this.

"Lance Winslow" - If you have innovative thoughts and unique perspectives, come think with Lance; www.worldthinktank.net/wttbbs

green cleaning service Morton Grove ...

In The News:

Ahold Delhaize's cybersecurity incident knocked online ordering and digital coupons offline at Stop & Shop, Food Lion, Hannaford and Giant Food stores.

The Fox News AI Newsletter covers the latest artificial intelligence technology advancements, including the challenges and opportunities AI presents now and for the future.

Amazon's About You feature includes personality details from your shopping history, and some shoppers are finding hilariously awkward results.

Identity theft recovery starts with securing bank accounts, freezing credit and enabling two-factor authentication within the first 24 hours.

Apple's $299 HomeView smart display uses facial recognition to personalize screens for up to six household members and show live security camera feeds.

Domonique DuBose spotted red flags when a man on Hinge with 85,000 followers and a blue checkmark claimed to be a San Francisco 49ers player.

Your phone's location data can expose visits to doctors, pharmacies and places of worship. The FTC took action against data brokers selling this data.

Hackers targeted Danfoss refrigerator controls across French supermarkets, forcing chains like Carrefour and Monoprix to discard massive food stocks.

iOS 27 finally lets iPhone Shared Albums store photos and videos at full resolution in iCloud, but new items count toward the owner's storage.

A fake Facebook Marketplace text scam uses your real name as the seller to trick you into replying, and Malwarebytes warns even one response helps.

The Pentagon data breach exposed 2.76 million Social Security numbers and military records, raising long-term identity theft concerns for veterans.

Kodiak AI plans to haul IKEA freight on Texas highways with no one in the cab, raising urgent cybersecurity and safety questions for drivers.

Apple Intelligence in iOS 27 adds Extend and Reframe tools to Photos, letting iPhones generate new background areas beyond your original borders.

Microsoft's X account was hijacked to promote a crypto pump-and-dump scheme, exposing its more than 13 million followers to a scam campaign.

Scammers can combine your name, phone number and address with data breach details to attempt SIM swaps, phishing and even identity theft schemes.

ChatGPT Work, Meta Muse and Gemini Spark can monitor flight prices, sort your email inbox and track important deadlines, but savvy users start small.

iPhone, Samsung Galaxy and Google Pixel each hide a built-in tool that turns a video frame into a separate photo without any screenshot needed.

Operation KillSwitch dismantled KillSec's ransomware infrastructure, but investigators say a 16-year-old allegedly ran the entire cybercrime operation.

The Fox News Artificial Intelligence newsletter covers where voters will decide on AI data center ballot measures and Jeff Bezos' tech vision.

Apple's Impersonation Risk Detection in iOS 27 can flag suspicious activity inside apps, but the setting is off by default and must be enabled.

Federal Election Commission records can expose your name, address, employer and donation history once contributions exceed the $200 threshold.

Cybersecurity expert Morgan Wright says human skepticism remains the strongest defense against AI-driven phishing scams and voice cloning fraud schemes.

iPhone, Google Pixel and Samsung Galaxy each handle security updates differently, and one screen saying "up to date" may not tell the whole story.

Deborah Del Mastro heard what sounded like her daughter's terrified voice on the phone, launching a five-hour virtual kidnapping scam ordeal.

Hotel TV privacy risks go beyond forgotten passwords when you sign into Netflix or other streaming apps on shared devices you don't control.

Executive Summary for Business Plans of Franchisees

Strategic Planning