Home
>
Strategic Planning
>
Elite Positioning Brings Higher Profits

Elite Positioning Brings Higher Profits

Imagine spending the same amount of money on marketing and performing the same amount of work to deliver your products or services, but earning more money and keeping more after your expenses. That's what happens when you institute elite positioning for your business.

With elite positioning, you are not any old accountant, cabinetmaker, software maker or fitness trainer. You deliver superiority or exclusivity and therefore charge (and get!) more. Here are five ways to add an aura of extraordinariness to your business.

1. Specialization. If as an accountant, you only work with family businesses, clients perceive you as more familiar with and more skillful in dealing with their unique issues and circumstances. Whether or not you really have that much more expertise is not the crucial factor. The clients' knowledge that you specialize makes them comfortable paying more for your services.

2. Selectivity. Suppose that as a cabinetmaker, you didn't take any job that came along, but only those that offered interesting aesthetic or technical challenges for you. In that case, clients feel grateful that you have taken on their project and understand that if you are turning away projects, you of course charge more than your competitor who serves one and all.

3. Better results. Do you have any very, very impressive testimonials, awards or performance figures that prove you get superior outcomes from the work that you do? If so, highlight those credentials and raise your prices. Clients understand that the software that never, ever crashes computers costs more than the buggy kind.

4. Fame. When you're the fitness trainer who's just appeared on Oprah - or actually who ever appeared on Oprah! - you have a license to charge premium fees. As with most other kinds of elite positioning, your skills aren't necessarily greater, but your visibility places you at a higher level than colleagues who aren't trailing clouds of media dust.

5. Self-confidence. Perhaps you don't specialize, turn away clients, get better results or have fame. If you have bravado and nerve, you can charge premium prices anyway. This works only if you can say, "I charge $400 an hour" (or whatever stratospheric fee you choose) without any wavering or uncertainty in your voice. Does this idea make you indignant? Then consider whether you're ready to charge more. If you believe deep down that you're worth it, then you have what it takes to pull off higher prices. Stop letting fear hold you back!

Marcia Yudkin is the author of 6 Steps to Free Publicity and 10 other books. She runs an online mentorship site, MarketingforMore.com, which supports business owners who are growing their businesses. Download her free report, "Charge More & Get It," at http://www.marketingformore.com/survey.htm . Or find out about her upcoming Marketing for More seminars at http://www.marketingformore.com/survey.htm .

reliable home cleaners Northbrook ...

In The News:

Apple Intelligence in iOS 27 adds Extend and Reframe tools to Photos, letting iPhones generate new background areas beyond your original borders.

Microsoft's X account was hijacked to promote a crypto pump-and-dump scheme, exposing its more than 13 million followers to a scam campaign.

Scammers can combine your name, phone number and address with data breach details to attempt SIM swaps, phishing and even identity theft schemes.

ChatGPT Work, Meta Muse and Gemini Spark can monitor flight prices, sort your email inbox and track important deadlines, but savvy users start small.

iPhone, Samsung Galaxy and Google Pixel each hide a built-in tool that turns a video frame into a separate photo without any screenshot needed.

Operation KillSwitch dismantled KillSec's ransomware infrastructure, but investigators say a 16-year-old allegedly ran the entire cybercrime operation.

The Fox News Artificial Intelligence newsletter covers where voters will decide on AI data center ballot measures and Jeff Bezos' tech vision.

Apple's Impersonation Risk Detection in iOS 27 can flag suspicious activity inside apps, but the setting is off by default and must be enabled.

Federal Election Commission records can expose your name, address, employer and donation history once contributions exceed the $200 threshold.

Cybersecurity expert Morgan Wright says human skepticism remains the strongest defense against AI-driven phishing scams and voice cloning fraud schemes.

iPhone, Google Pixel and Samsung Galaxy each handle security updates differently, and one screen saying "up to date" may not tell the whole story.

Deborah Del Mastro heard what sounded like her daughter's terrified voice on the phone, launching a five-hour virtual kidnapping scam ordeal.

Hotel TV privacy risks go beyond forgotten passwords when you sign into Netflix or other streaming apps on shared devices you don't control.

Apple's iOS 27 Visual Intelligence now lets your iPhone search objects directly on screen, but Samsung Galaxy and Google Pixel have a head start.

x47.c Windows malware uses xAI's Grok to maintain persistence on infected PCs while stealing passwords, browser cookies and API keys from victims.

Frankie LaPenna fought three robots in a cage, including two modified EngineAI T800 humanoids that can kick with up to 850 pounds of force..

MacSync malware hides malicious commands inside iCloud calendar events to download additional payloads onto infected Macs without raising suspicion.

Joseph Holycross dismissed his racing heart for nearly two years until his Samsung Galaxy Watch detected atrial fibrillation and changed everything.

Home title fraud begins when criminals forge your signature on a deed. Here is how to check your own property records and set up free alerts.

Jeffrey Ladish, a former Anthropic security team member, warns AI agents are colluding and hacking with no reliable solution to keep them in check.

Instinct Concierge and Meta Muse can now place phone calls to businesses on your behalf, but the privacy and data access tradeoffs are significant.

Olivia Moore spent $100 to create a fake RushTok influencer using ChatGPT and MiniMax, and thousands of Bama Rush fans couldn't tell the difference.

RatHat Android malware uses AI to steal banking credentials, intercept two-factor authentication codes and reconstruct your PIN from touch inputs.

The Fox News AI Newsletter covers the latest artificial intelligence technology advancements, including the challenges and opportunities AI presents now and for the future.

Apple and Google password managers can flag compromised, weak and reused passwords on your phone before credential stuffing attacks can strike.

Elite Positioning Brings Higher Profits

Strategic Planning