Although North Americans were the dominant population on the Internet, that has now changed, and the rest of the world has caught up rapidly. And while English is still the most widely used Internet language, it's not the language of choice for many, many Internet users.
So are YOU ready to communicate in this international medium? Whether you're building your own Web site, taking part in discussion groups, visiting a chat room, or just sending and receiving e-mail, you'll meet more and more "foreigners" on the Internet - and vice versa, of course.
Let's look at some tips for communicating effectively in this new global village.
1. Write in plain English
Write clearly, with small words and short sentences. If you're writing long messages or creating long Web pages, include a simple summary at the top.
Be very careful to write exactly what you mean. If you're writing for a general audience, avoid sarcasm, colloquialisms and other things that rely on a certain tone of voice or cultural background.
2. Watch out for phrases with two meanings
Although English is the de facto international language of the Internet, differences abound between, say, English and American English. It's easy enough to allow for differences in the way that we spell "colour", "apologise" and "organisation", but other - more subtle - differences can easily lead to misunderstandings.
For example, does "bi-weekly" mean twice a week or once every two weeks? It's different for Australians and Americans. Similarly, when Australians "table an issue", they are raising it for discussion, but for Americans, "tabling an issue" means putting it aside.
3. Include area codes in phone numbers
Any time you quote a telephone, fax or mobile (cell) phone number on the Internet, ask yourself whether your readers reside outside your local area. If you're potentially addressing distant readers, include your international code and area code in these numbers.
4. Allow for variations in postcodes
American zip codes and Australian postcodes use numbers only; U.K. postcodes contain letters and numbers; Singaporean postcodes use numbers only, but appear in a different place in the address; all have different lengths from each other.
If your Web site includes an order form or a demographic survey, allow for postcodes that fall outside your own local format.
5. Include your full postal address
If you're addressing an international audience, include your country in your postal address. Don't expect people to just figure it out. This seems obvious, but a surprising number of businesses on the Internet forget it.
6. Include international postage costs
If you're selling anything through e-mail or your Web site, cater for international orders, whether you expect them or not. Find out the cost of international postage and shipping, and publish the costs for your customers.
This is a complex area because of the variety of options, depending on the source and destination countries, methods and speed of delivery, customs and duties, and more.
Simplify this as much as possible for your customers. It's better to start with something very simple (for example, one postage price for all international orders, regardless of destination) and adapt it with experience. Or eliminate postage costs entirely, as Rachel Green does on her site by offering free postage anywhere in the world:
7. Explain your currency
If you use a currency that's common to other countries - such as dollars - make it clear which version you mean. Some Web sites quote their prices in American dollars as a kind of "universal currency", but most use local currency.
Include a link to a currency converter on your Web site to make it easy for your international visitors. Here's one to use:
8. Be aware of time zones
If you're writing a time (for example, the time when you're available in a chat room) for people in specific time zones, include their local times as well. When writing for an international audience, include the time in GMT (Greenwich Mean Time).
Include a link to a time zone converter on your Web site - for example:
9. Use icons carefully
Choose icons on your Web site carefully. For example, not everybody understands what a "STOP" sign means; and a "thumbs up" sign can offend people from some cultures.
In fact, it's so easy to misunderstand icons - even within a culture - that you should always supplement them with clear descriptions.
10. Tolerate mistakes
The more you use the Internet, the more you'll communicate with people who don't speak or write English as well as you do. Be tolerant of poor spelling, bad grammar and typing mistakes when you receive e-mail or take part in Internet discussion groups.
Of course, this is just common courtesy, but again it's surprising to see how many people attack others when they think they can hide behind the safety of their keyboard.
About The Author
Gihan Perera is the author of "Make More Money From Your Web Site". Visit http://www.rachelgreen.com and get your free e-book "The Seven Fatal Mistakes That Almost Every Business Owner Makes on Their Web Site" - PLUS free resale rights.
You have permission to publish this article electronically or in print, free of charge, as long as the bylines are included. A courtesy copy of your publication would be appreciated.
There's nothing automatic about corporate growth, particularly in the information... Read More
You know you need a business plan. You probably realize... Read More
When someone mentions business planning we have been conditioned to... Read More
( * - the word 'product' can be substituted to... Read More
One of the most powerful driving forces in human nature... Read More
With a heightened awareness of opportunity, ideas can often be... Read More
When you start your program to purchase your "ideal" company,... Read More
Possibly THE most frequently asked question of me is "What... Read More
The first step in starting a restaurant is proper planning.... Read More
Entrepreneurs often give little if any consideration to their computer... Read More
Twice a year, Bill Gates goes to a remote island... Read More
"Did you hear what your competitor is doing?" This question... Read More
If you own the mid-size business and actively work in... Read More
In 1989, Sony founded its Institute of Wisdom at the... Read More
For many consumers and producers, MSP is an acronym for... Read More
Microsoft Great Plains fits multiple services market niche and healthcare... Read More
It's easy to lose sight of what needs to be... Read More
Ask Yourself three simple questions that affect your strategy planning...... Read More
Please take a moment before you read any further and... Read More
"Rubbish!" shouted the large, aggressive man in the red-striped shirt... Read More
Many of us are discouraged by the networking events that... Read More
In this small article we'll concentrate on farmers associations and... Read More
No "meme" isn't a typo and Got Milk, the more... Read More
I've either been involved with or held a process-related role... Read More
Here is an abstract thought on studying nature and the... Read More
The Accountability/Alignment Process: Three Steps to an Accountable Organization Generating... Read More
The first task before hiring a contractor for home remodeling... Read More
A focus group is a group of employees or current... Read More
Microsoft Great Plains, former Great Plains Dynamics is excellent fit... Read More
Writing a business plan can be tricky when all the... Read More
I've either been involved with or held a process-related role... Read More
A business plan precisely defines your business, identifies your goals,... Read More
The new check cashing instant clearing will take some time... Read More
Scenario OneDuring a recent presentation, a business owner was given... Read More
Growth through acquisition should not be considered an option reserved... Read More
The decision to sell, or not to sell your business... Read More
"Begin with the end in mind," says Stephen Covey in... Read More
So you've decided to write your own business plan because... Read More
Many movies have been made about the tragic story of... Read More
As a franchisor it is imperative that you seek, find... Read More
One of the key challenges for any business is to... Read More
A significant advantage of some business ideas is that the... Read More
In Ohio: besides the 3-Cs you should look at Akron,... Read More
Please take a moment before you read any further and... Read More
( * - the word 'product' can be substituted to... Read More
When in doubt, cut that out! Yeah, yea, doubting Thomas... Read More
While writing an article recently on effective ways to bridge... Read More
As a business owner, you've likely created a hurricane plan... Read More
1. Attempt Succession Planning Without Other Strategic Plans. Succession plans... Read More
A recent conversation started with a typical question, "How's business?"... Read More
Strategic Planning |