Business Process Automation or BPA for short. This was a buzzword a few years back with anyone and everyone claiming they were experts in this area. Maybe so. But to really realize its true potential you need to understand what business process automation is and why you will need it?
If you own/run/manage a business, take a look around yourself at the daily activities you perform to run your business effectively and efficiently. If you do observe closely, you will quickly notice that you (or your staff) do perform a lot of tasks that are generally repetitive in nature or they may be administrative tasks; tasks that you have to perform and are necessary to run your business.
Let me elaborate that with an example. A customer calls and enquires about a product you market. You tell the customer you will send a product brochure. You take all relevant information like prospect name, address etc. and walk over to your secretary. Your secretary takes the information, chooses the appropriate brochure, creates a covering letter, puts it in an envelope and mails it to your customer. Sounds familiar, right?
Well, what if I told you that process automation automates the entire process above using the Internet? And all with zero involvement from you? Or anyone else from your organization? Would that be cool? Let me help you visualize it.
Your prospect comes over to your web site, browses and is now seeking more information on a specific product. You have the prospect fill in all relevant information from within your web site. When the prospect submits the information, your web site will automatically save the information electronically in a database and send a personalized email to your prospect (i.e. thanking him/her for the enquiry and providing instructions to download the brochure). Your system can also follow up automatically after a few days with that specific prospect asking if they have any other questions or if you could be of any help.
This is, in essence, business process automation. You are automating the different business processes within your business. The beauty of automating this is the zero-involvement from your business. Let's take this a step further. If the prospect does decide to buy the specific product, they can purchase it directly from your web site (via a shopping cart). Your web site will already know what your prospect had received so you can "speed up" the process by simply collecting payment information over a secure line, process the transaction and then send new shipping details to your customer. The prospects details now go into the customer database (because you have converted a prospect into a customer). The order details automatically get sent to your order-processing department for order fulfillment. When the order is shipped, your order-processing department updates the "system" with ETA for the product. Your customer can now automatically track the status of their order. And you can actually get an overview of how many orders were received, shipped, transacted; all through a browser. Even if you were holidaying and were miles away from home/office.
Can you think of all the costs you have saved by automating routine, mundane tasks that have typically needed human intervention in the past?
That, in essence, is the power of automation.
Elvin Picardo
Delivering Net Results to Small Business
Author of numerous articles on Web Development and Internet Marketing
10723 159th St, Surrey, BC V4N 3J1 Canada
http://www.netmedian.com
Today required franchise disclosure documents are over 200 pages generally.... Read More
When the recent Games of the XXVIII Olympiad came to... Read More
SBIR vs. STTR: If you are participating in the SBIR... Read More
When do annoyances in a relationship become too much to... Read More
Treat your business as a serious, full-time business and be... Read More
As I am preparing for my attendance to the CoachVille's... Read More
How do you make sure you have the business solutions... Read More
Are you a motivational speaker who consistently gets rave reviews... Read More
One of the best marketing strategies a business or organization... Read More
What makes a business relationship?What really makes a business relationship?... Read More
$elling $elling $ellingWhat makes a great sales person? Well, the... Read More
You see it often in large shopping complexes. Customers seem... Read More
Do you operate your business as a series of projects,... Read More
Don't you find that there are so many decisions you... Read More
Frankly, given the legal and regulatory requirements involved in attempting... Read More
Many times small businesses want to expand their businesses and... Read More
As a specialist in getting restaurants open, it is surprising... Read More
You can make your trade show experience much easier by... Read More
Self-cleaning glass has been talked about a lot, with such... Read More
Have you ever wondered what the difference is between a... Read More
I recently met with a very successful magazine publisher who... Read More
If you own a mobile truck washing, pressure washing or... Read More
Most businesses accept checks as form of payment for goods... Read More
Sometimes the simple businesses are the ones, which make good... Read More
Tap these treasures of ideas. The best money you can... Read More
Green Bay Hummer H2 SUV rentals ..Every company has a value proposition. That is a statement... Read More
Q: I will be retiring this year at age 60... Read More
One of the primary concerns all small businesses have is... Read More
Recently one of my customers told me the chaos swirling... Read More
You've heard marketing and advertising gurus quip, "Sell the sizzle,... Read More
If you really want to earn more money with your... Read More
A lot of business owners I've spoken with lately have... Read More
Last week's question from Anthony R. on how to choose... Read More
You're a small business owner with a hot new product... Read More
Looking for ways to boost your cash flow? As a... Read More
Am I the only one that does not have an... Read More
Approximately 200,000 new businesses are started each year. More people... Read More
Thankfully, most of us will never find out. That is... Read More
Owning a business is a challenging endeavor. If you're like... Read More
When working properly, computers enable small businesses to make big... Read More
Where do you find the right people for a business... Read More
Grow your Professional Organizer business by branching out into related... Read More
If you own a mobile service or home based franchise... Read More
In today's economic climate, the first priority for the small... Read More
Q. I am a former pastor who left the ministry... Read More
Lance Armstrong this week won an unprecedented 7th Tour de... Read More
Running a small business requires many skills. However, to do... Read More
As I am preparing for my attendance to the CoachVille's... Read More
No matter type of business you operate you've got to... Read More
Those who are in the pressure washer business should not... Read More
Small Business |