soffit installation siding companies hoffman estates hardie plank siding antioch james hardie siding fox lake vinyl siding installation .. Chicago Drug testing

Tips On Writing A Killer Sales Letter

Writing a sales letter doesn't have to be that difficult all you need is the right writing style and some tips to knock out a killer sales letter

Benefits The first thing you need to do is focus on the benefits the reader will find useful. Tell the reader what's in it for him. Promise them increased sales, better skin, better results in writing a resume or whatever it is that you're selling. Tell them how your product can help them. Don't beat around the bush and get right to the point. Stick to benefits, facts and features. Whatever you do don't be vague it will turn them off.

Give additional benefits. Show additional value other than main benefit. Give product/service features. Support benefit promises with product/service facts. Show how your company will help him. Don't start sounding arrogant and brag.

Writing Style: An emphasis should be placed on "you" and not "I". Use words like you and your, so that the reader feels you are writing for him. Write clearly. Make sure your reader doesn't have to think about what you're saying. Your main points must be understood immediately. Make yourself believable. Make sure your claims or representations appear to be realistic and believable. Don't promise a 200% increase in sales because most people won't believe it even if it's true! You must be able to back up your claims. Use repetition; repeat benefits throughout letter. Present the same ideas and benefits in different ways.

Ask for action. Ask the reader to place an order, return the sales envelope or the sales card or phone for more information. Give reasons to act now. For example: Make your offer time sensitive a limited supply, two-week sale, and special purchase. Most sales letters fail to do this.

Understand that people are emotionally motivated. They want to:

  • Make more money

  • Save money

  • Do a good job

  • Experience love

  • Have a satisfying home life

  • Get something for free

  • Look good

    Use simple graphics to get the reader's attention:

  • Bullets

  • Dashes

  • Check boxes

  • Numbers

  • Asterisks

    Some Things To Remember When Writing Your Sales Letter:

    Put yourself in the reader's place. Note your reactions while reading the letter. Have your friends and associates give you their honest opinions. Don't tell them you wrote it! For some reason they think it's bad manners to criticize their friends. Look at their reactions if they roll their eyes then you need to rewrite your sales letter. If they ask you, "Where can I find this?" You got yourself a winner! Listen to any and all comments. Re-write any parts that turn others off.

    Be logical when you state your argument. Don't try to fool them with outrageous claims that border on the fantastic. Your readers are too smart to fall for such trash.

    When you begin writing your sales letter try to accentuate important statements using:

  • Underlines

  • Exclamation points

  • All capital letters (Careful here don't over do it)

  • Highlight with a second color (Yellow)

    The very last thing that should appear on your sales letter is the P.S. Remind your customers of the time deadline and the limited supply of bonuses. Urge them to pick up the phone and call or order immediately. Your P.S. is often read first by customers. So entice them to read the letter by mentioning the free bonuses and the limited time offer. Remember to put a P.S. (post script) on all sales letters.

    Sample P.S.

    P.S. At $29.95 the Super Car Wax is an incredible bargain reserved for past customers only. Act now, and get a bonus super car glass cleaner yours free! While new customers are forced to pay $39.95 for this one of a kind car wax you get it at significant savings! Act Now by calling 800-123-4567

    About The Author

    Copyright ? 2001 Andres Munoz Andres publishes the "MyBiz E-zine" newsletter featuring articles about Promotion, Internet Marketing and Home Business advice and tips. The MyBiz reader will receive an article rich e-zine with few ads. To subscribe visit http://www.mybusiness-resource.com and download your 4 free e-books.

    In The News:

  • Writing the KAIZEN Way

    Over the past eight years or so, I have tutored... Read More

    Mixing and Mingling: The Door to Publication?

    Mixing and mingling with industry professionals is an opportunity that... Read More

    Becoming A Successful Author: The Price!

    So you want to be a successful author? You want... Read More

    An Introduction to Self Publishing Material

    Any article, report or book which is bought or sold... Read More

    Pairs/Groups Of Words Often Confused - Part 1 of 6

    ACCEPT, EXCEPT Not commonly seen even from unpublished writers, who... Read More

    What You May Not Learn In College... (Part Two)

    If you become a writer for any publication, private business,... Read More

    How To Write A Newsletter

    In order to be successful with a newsletter, specialize in... Read More

    Writing Internal Newsletters: How to Build Your Network and Your Reputation

    To help build your profile and reputation within a large... Read More

    6 Ways to Leverage Technical Articles

    Technology vendors often contribute bylined articles to trade journals. The... Read More

    Hunting for Markets Over the Holidays

    Chances are, you'll be busy over the next several weeks.... Read More

    Write Possibilities

    We writers are a powerful lot. We control time. We... Read More

    Web Writing: Create Writing Flow With Four Uncommon Connectors

    Connectors -- conjunctions, punctuation, and transitional phrases -- allow readers... Read More

    How to Write a Short Story

    Everybody knows writing a story is not easy. Like the... Read More

    Why Every Freelance Writer Needs A Website

    What do you mean, you don't have a website yet?... Read More

    When I Grow Up

    I've just come back to work after nine glorious, sun-drenched... Read More

    The Three Cs of Writing an Excellent all Purpose Headline

    Since the headline is the first contact your readers have... Read More

    The Cost of Being a Writer

    You are the only one who knows what being a... Read More

    7 Devastating Writing Mistakes and How to Avoid Them

    Writing engaging articles and energizing ad copy takes... Read More

    How To Write Your Way To A Fortune

    We've all seen those ads that grab our attention and... Read More

    Do You Plot With Your Character In Mind?

    Creative Writing Tips ?You are plotting the story. You write... Read More

    Learn How To Write Poetry!

    A poet isn't born; you must work at crafting your... Read More

    When Getting Stuck Goes Amuck

    Many of us have always wanted to write. We have... Read More

    Writing Dialogue That Make Your Characters Come Alive

    Characters in a good novel really carry the story along... Read More

    Mission Possible: Get Published with Goals, Guidance, and Persistance

    You send me an e-mail. You tell me you've written... Read More

    Beginners Blues: How to Collect Samples, Testimonials, and References as a Freelancer

    Beginner's Blues: How to Collect Samples, Testimonials, and References as... Read More

    led bulbs street lights design Pete's produce ..
    led bulbs street lights design Pete's produce ..