backyard room additions easy house additions home addition with basement third lake home addition construction buffalo grove md kitchen and bath buffalo grove .. Chicago Drug testing

How To Write for the Web

The Scanning Reader

Writing for the Web is different than writing for print. The differences are slight but significant. First, people don't really read online; they scan because of what is called the "flicker rate" of a computer monitor. This means people read 25% slower online than in print publications. What does this mean for you as a writer? It means you have to write differently to connect with readers.

Begin at the End

Writing for the Web is like good journalism. Use the old, "Who, What, Where, When, Why, and How" journalistic formula when you write for the web. This is called the inverted pyramid. Put your conclusion at the beginning and then write the details. The Web is a no-nonsense, grab-it-and-go, and give-it-to-me-now medium. You must connect with a reader immediately or you lose them.

Write Chunky

Since the reader is scanning rather than reading you must break your text down into bite size portions. You'll notice this article has short, chunky segments. Each segment only needs 75 words or less. This opens up the white space surrounding the text and provides comfortable reading. Chunky writing takes some practice but it is quite easy. When you write chunky, create strong headlines and subheadings. Make your main points and move the reader along. Also, use short bulleted or numbered lists like this:

* Bullets

  • Numbers

  • More numbers

  • Still more numbers

    See how the text opens up and moves along?

    Sail the High Cs

    There are four C words you need to know when writing for the Web.

    * Concise

    Write tight. Keep it short. Eliminate unnecessary words.

    * Clear

    Use precise words. Get specific and avoid generalizations.

    * Clean

    Avoid excessive clutter in your writing. Pick up the litter of too many ?ly words and put them in the wastebasket. Empty "that" into the dumpster unless you have to keep it. Then keep only what you need.

    * Credible

    Write with honesty and integrity. Nothing is wrong with marketing but readers recognize slick, manipulative tactics. Write from your heart, even in advertising, and you will reach readers.


    Keep It Simple Sweetheart! The last "S" was changed intentionally to a term ala Humphrey Bogart. Because you should never, ever insult your readers' intelligence. But at the same time, write in easy-to-understand terms and your readers will love you for it. And they will keep reading what you write. Every writer needs a good vocabulary but that doesn't mean it should be used to make readers feel unlearned or uneducated.

    The bottom line? Keep it simple, encourage and inform your readers with short, clear, crisp writing. Then you will enjoy success as a great web writer!

    Copyright ? 2002 Glenn White

    About The Author

    Glenn White is a freelance writer, editor and content manager at his web site for Inspirational and Christian writers at:

    In The News:

  • How To Write A Newsletter

    In order to be successful with a newsletter, specialize in... Read More

    Is Someone Plagiarizing Your Work?

    About two weeks ago I received an article submissionthat immediately... Read More

    Why I Write Horror

    These are some of the snapshots I carry with me:... Read More

    I Am Biodegradable - My Writing Is Not

    My dad was wrong. I just discovered that I am... Read More

    Plotting By Personality - Work With Your Natural Instincts

    What's the best way to plot?Quick answer: the best way... Read More

    Learn to Write Like a Pro

    Many writers write for the experience. Others dream of having... Read More

    Writing Styles for Fiction: Which Voice to Use

    I recently set up a website to promote a new... Read More

    Top Ten Great Headline Ideas

    What Makes a Great Headline?Headlines are far more important than... Read More


    [When I was a nineteen-year-old high school student and budding... Read More

    Using Technology to Improve Your Final Draft

    One Saturday afternoon, I sat in a packed conference room... Read More

    Make Your Readers Cry

    You know, I really hate it when someone catches me... Read More

    Writers can Grow to be Comfortable with Criticism

    On my first newspaper assignment as a critic, I was... Read More

    8 Great Journaling Tips

    Mix a martini, don't forget the olives, or pour yourself... Read More

    5 Ways to Break the Story Spell

    You sink back into your favourite chair with a new... Read More

    Writing the 8 WebCopy Headline Categories

    My article this issue is an excerpt from a book... Read More

    Vital Verbs

    Remember back in the dark days of your school years... Read More

    Why Every Freelancer Should Have A Web Site

    "Do I send samples, a media kit, or just the... Read More

    7 Reference Books for Your Desk

    I hate to admit this, but I rarely get an... Read More

    A Freelancers Journey, Part One

    Today it begins.I have always known I was a freelancer.... Read More

    Creating Great Business Correspondence

    Obtaining the skills for writing good business correpondence is important;... Read More

    Making Freelance Writing Niche Types Fit: A Few Niche Types by Definition and Description

    Our Freelance Writing Needs DefinedWe must make freelance niche types... Read More

    Gut Check: Quitting Your Full-time Job for Your Freelance Career

    It's 6:00 p.m. You're dead tired, but instead of an... Read More

    Starting a Local Writers Group

    My husband is no poet, so when I offer my... Read More

    Get Your Writing Reviewed by Major Publications for Free

    All Writers need the press, especially new writers. As a... Read More

    The Value of Adding Images to Technical Documentation

    It's clich?, but true-a picture does paint a thousand words.... Read More

    induction street high bay led lighting fixtures Pete's produce ..
    induction street high bay led lighting fixtures Pete's produce ..