Visibility, Credibility and Position Through Articles and Celebrity Testimonials

A huge problem for many people who are working on market visibility and position is the amount of competition vying for the same market. An extremely effective strategy for gaining visibility is by writing articles. This positions you as more of an expert and valuable resource rather than "just another" vendor or salesperson.

Writing articles is a great way to niche yourself as an expert in your field or specific industry. By providing practical information, you can reach specific audiences. This can create exciting opportunities for you and your business.

The great thing is you can begin immediately to utilize the power of articles. Many people believe you have to wait until an editor approaches you before you can be published. In today's world of technology, you can write and article in the morning and by afternoon reach thousands of folks all over the world.

Not only can you submit articles to various resources online, you can also use articles in a press kit, marketing kit and as a service to your client base. Additionally, you can start you own e-zine (online newsletter).

A simple search on the Internet of your area of interest and the word newsletter in that search will bring up countless places looking for well-written articles.

If you are a good writer and your information is valuable, other people actually help you to reach more people by sending them a copy of the article or sending a link to your article or e-zine. I have had numerous experiences where my clients so liked an article they would duplicate it and send it to their client base. The only thing I require when someone does that is they include by byline. (Definition and example below)

This is a fantastic way to gain an even greater reach with my information. The fact that it is sent out by my client to their clients lends itself to even more credibility.

Another great way to gain massive credibility is through celebrity testimonials. Recently, I had the opportunity to write an article about Hot Rod Hundley. A former NBA All Star player, Hall of Fame winner and the Voice of the Utah Jazz, Hot Rod Hundley graciously shared his upbringing, some of his professional experiences and shared stories about his dentist, Dr. Scott Kiser. The fact that a well-known figure like Hot Rod, who is considered one of the greats in the NBA shared his experiences about Dr. Kiser is one of the best endorsements a dentist can get. To read the full article click

Types of articles for promotions and publicity:

  • Tips

  • How To

  • Column

  • Interviews

When asked to write an article you absolutely must make sure to keep articles at the length requested by the editor. If they ask for 500 words, then give them 500 words. They know exactly what they need and if you can accommodate them, there is a greater chance you will be asked to write for them again. They have specific areas in their publication they must fill and if you give them too much, or too little, you make their job more difficult. The idea is to make their job as easy as possible.

Secondly, make sure the articles are well written. No typos, good sentence structure, no misspelled words. Although I consider myself to be a very good writer, with many of my articles I send my information to my editor to tighten up the information.

Always submit your work by the deadline given. If possible, get it to the editor before their deadline. Again, this makes their job easier.

Keep in mind that once something is in written form, there is no turning back. You never know how long the life of an article is, nor do you know how many people might see the article. That is why it may pay to have your own professional editor.

Study the publication for which you would like to write. There is no point to write for a publication that doesn't reach your target market. Again, this is about gaining exposure within your market. When I first started writing for publicity, I would write for just about any publication and often on topics that, although qualified to write on, were not focused on the area I wanted recognition as an expert. I soon came to realize that this was a waste of time, money and energy. Now, being fully focused, I am getting extremely great results.

I mentioned a byline. Simply put, that is the section at the end of the article that tells readers a bit about you. In many cases you will be allowed to include your contact information such as a phone number, email address and web address. If given a choice between the three, I will put the web address over the other items. My website can provide even more information about my company and the services I provide.

Sample Byline

Kathleen Gage is a business advisor, keynote speaker, and trainer that helps others gain market dominance and visibility within their market. Call 801.619.1514 or e-Mail Get Gage's FREE 4 day online marketing course by visiting

Copyright: ? 2004 by Kathleen Gage

Publishing Guidelines: You may publish my article in your newsletter, on your web site, or in your print publication provided you include the resource box at the end. Notification would be appreciated but is not required.

About The Author

Kathleen Gage is a an award winning business advisor, keynote speaker, and trainer that helps others gain dominance and visibility within their market. She is the 2004 Giant Step Award recipient for business creativity and success. Call 801.619.1514 or e-Mail . Get Gage's FREE marketing e-zine by visiting

shuttle West Chicago ..
In The News:

It's tax season, and tech guru Kurt "CyberGuy" Knutsson offers tips for how to avoid falling victim to a costly scam that attempts to steal your private information.
Stay up to date on the latest AI technology advancements and learn about the challenges and opportunities AI presents now and for the future.
The Buitenverblijf Nest is a birdhouse-like cabin 25 feet off the ground in the woods of the Netherlands that offers vacation rentals for nature lovers.
Doly the creepy-eyed robot was created by Limibit of Ontario, Canada, and can help users learn coding, robotics and artificial intelligence.
Technology expert Kim Komando shares how to make sure your new smartphone works as good as new. Make sure the junk on your previous devices doesn't carry over.
Using your iPhone's hot spot instead of public Wi-Fi can protect against against cybercriminals and hackers getting their hands on your personal information.
Apple recommends against using rice to dry out your water-damaged iPhone. Placing an iPhone into a bowl of rice could actually damage the phone.
A SWAT member said, "Ma’am, A South American gang is targeting homes to steal from. The jammer says you might have been next. Do we have permission to enter your property?"
Stay up to date on the latest AI technology advancements and learn about the challenges and opportunities AI presents now and for the future.
Tech guru Kurt "CyberGuy" Knutsson explain what you need to know about phone spoofing and how to stop it so you can protect yourself from scammers.
Setting up auto reply for your Android can help avoid distractions. Because Android phones do not have built-in auto reply, an app is necessary.
Kurt “CyberGuy" Knutsson says VajraSpy RAT may not be one of the most successful cyber scams out there, but it is sure good at fooling users via Google Play.
Trident LS-1 (L for land, S for sea) is a three-wheel vehicle that can drive on land then launch right into the water from a launching ramp. Kurt “CyberGuy" Knutsson has the details.
X has changed their policies on getting your profile verified with a blue check mark. This has given scammers a unique opportunity. Kurt “CyberGuy" Knutsson explains.
Kurt “CyberGuy" Knutsson explores the ZenRobotics 4.0, the latest generation of smart robotic recycling that uses AI to sort more than 500 waste categories with high speed.
Monumental's artificial intelligence-powered bricklaying robots work in teams of three. One grabs bricks, one fetches mortar and a third lays the bricks.
Users of Apple's $3,500 Vision Pro headsets are returning them to stores, citing discomfort, headaches and eye strain among other concerns.
The latest XLoader malware targets the Android, but other devices will soon be targeted, according to tech guru Kurt "CyberGuy" Knutsson.
Stay up to date on the latest AI technology advancements and learn about the challenges and opportunities AI presents now and for the future.
Doug Philippone, a venture capitalist and defense contract expert, said the bureaucratic state makes it hard for start-ups to get innovative tech into the military.
Developed by scientists, OK-Robot can clean up a your house on command, dismissing the suggestion that robots can only do factory work.
Navi, which is built for Apple Vision Pro, is an app that allows users to translate conversations in any language and can be used for movies, TV shows and podcasts.
A cellular outage disrupted service for thousands of AT&T customers Thursday, leaving some devices on SOS mode. Here's how to restore connections on some phones.
Kurt “CyberGuy" Knutsson highlights a new report that reveals nearly half of last year's ransomware attacks targeted industrial organizations in North America.
Kurt “CyberGuy" Knutsson gives the details on BILT's new app for Apple Vision Pro that provides 3D immersive instructions to make DIY projects easier, faster and more enjoyable.

An Easy Way to Write An Article: Get Someone Elses!

Every successful website needs to be, what the experts consider,... Read More

6 Best Places to Submit Your Articles

You know that writing articles is the best free way... Read More

Ten Essential Tips For Submitting Articles

Submitting well planned articles on-line will increase traffic and can... Read More

How To Write and Publish A Successful Ezine Article

The ezine article is of major importance to the world... Read More

There is an Article Deep Down Inside of You Just Looking to Bust Out

The Most Economical Way to Advertise online is to Submit... Read More

Should You Hire a Famous Writer or Write Your Own Articles?

Proven and Exceptional Click-Through ResultsTesting has proven again and again... Read More

How to Use Articles to Generate Free Traffic to Your Website

Writing articles that are available for reprint is an excellent... Read More

How To Write Effective And Unique Articles That Are Optimized for the Search Engines

It is a well known fact that writing, distributing and... Read More

Crafting Your Optimized Author Bio

Your author bio is a vital part of your article... Read More

Article Marketing Benefits Online Retailers

Strategically developing online content helps to ensure a small-business owner's... Read More

How to Write Inspirational Articles for Newsletters

Inspirational articles were once limited to self-help and religious publications,... Read More

5 Dynamite Ways to Generate Ideas for Parenting Articles

The key to selling reprints to parenting publications is the... Read More

Sticky Leads

The first twenty-five words of your article are the most... Read More

How to Get Ideas for an Article?

Are you short of ideas? There are times when we... Read More

Article Writing Mistakes - 7 To Avoid

Making your articles available for reprints by other ezine publishers... Read More

Seecrets on Writing: Free Requotable Quotes for Internet Writers

Original quotes, when used at the beginning or at the... Read More

Wise Article Marketing Strategies

If you are an article writer, you may have been... Read More

An Article about Articles

Everyone that publishes a newsletter or ezine knows that the... Read More

Build Better Link Popularity with Syndicated Articles

There are many schools of thought on how to build... Read More

Article Marketing: Capture the Other Half of Your Target Market

Heard about article marketing but not sure why you'd need... Read More

Niche Marketing: The Power Of Articles

If you haven't considered the power of articles as part... Read More

The 2 Headed Dragon: Let Others Publish Your Material and Keep Your Site Unique

Is Putting your Articles in the Public Domain really a... Read More

Writing For Dollars -- A Freelancers Guide

If you have writing skills and want to use your... Read More

How to Find Ideas for Articles & Speeches

Do you have problems finding ideas for articles and speeches?I... Read More

The Best Advertisement For Your Business

It is no secret among internet marketers that writing articles... Read More

limousine Chicago airport Round Lake Heights ..