Glencoe limo O'Hare .. Chicago Drug testing

Visibility, Credibility and Position Through Articles and Celebrity Testimonials

A huge problem for many people who are working on market visibility and position is the amount of competition vying for the same market. An extremely effective strategy for gaining visibility is by writing articles. This positions you as more of an expert and valuable resource rather than "just another" vendor or salesperson.

Writing articles is a great way to niche yourself as an expert in your field or specific industry. By providing practical information, you can reach specific audiences. This can create exciting opportunities for you and your business.

The great thing is you can begin immediately to utilize the power of articles. Many people believe you have to wait until an editor approaches you before you can be published. In today's world of technology, you can write and article in the morning and by afternoon reach thousands of folks all over the world.

Not only can you submit articles to various resources online, you can also use articles in a press kit, marketing kit and as a service to your client base. Additionally, you can start you own e-zine (online newsletter).

A simple search on the Internet of your area of interest and the word newsletter in that search will bring up countless places looking for well-written articles.

If you are a good writer and your information is valuable, other people actually help you to reach more people by sending them a copy of the article or sending a link to your article or e-zine. I have had numerous experiences where my clients so liked an article they would duplicate it and send it to their client base. The only thing I require when someone does that is they include by byline. (Definition and example below)

This is a fantastic way to gain an even greater reach with my information. The fact that it is sent out by my client to their clients lends itself to even more credibility.

Another great way to gain massive credibility is through celebrity testimonials. Recently, I had the opportunity to write an article about Hot Rod Hundley. A former NBA All Star player, Hall of Fame winner and the Voice of the Utah Jazz, Hot Rod Hundley graciously shared his upbringing, some of his professional experiences and shared stories about his dentist, Dr. Scott Kiser. The fact that a well-known figure like Hot Rod, who is considered one of the greats in the NBA shared his experiences about Dr. Kiser is one of the best endorsements a dentist can get. To read the full article click http://www.greatsmilesutah.com/spotlight.htm

Types of articles for promotions and publicity:

  • Tips

  • How To

  • Column

  • Interviews

When asked to write an article you absolutely must make sure to keep articles at the length requested by the editor. If they ask for 500 words, then give them 500 words. They know exactly what they need and if you can accommodate them, there is a greater chance you will be asked to write for them again. They have specific areas in their publication they must fill and if you give them too much, or too little, you make their job more difficult. The idea is to make their job as easy as possible.

Secondly, make sure the articles are well written. No typos, good sentence structure, no misspelled words. Although I consider myself to be a very good writer, with many of my articles I send my information to my editor to tighten up the information.

Always submit your work by the deadline given. If possible, get it to the editor before their deadline. Again, this makes their job easier.

Keep in mind that once something is in written form, there is no turning back. You never know how long the life of an article is, nor do you know how many people might see the article. That is why it may pay to have your own professional editor.

Study the publication for which you would like to write. There is no point to write for a publication that doesn't reach your target market. Again, this is about gaining exposure within your market. When I first started writing for publicity, I would write for just about any publication and often on topics that, although qualified to write on, were not focused on the area I wanted recognition as an expert. I soon came to realize that this was a waste of time, money and energy. Now, being fully focused, I am getting extremely great results.

I mentioned a byline. Simply put, that is the section at the end of the article that tells readers a bit about you. In many cases you will be allowed to include your contact information such as a phone number, email address and web address. If given a choice between the three, I will put the web address over the other items. My website can provide even more information about my company and the services I provide.

Sample Byline


Kathleen Gage is a business advisor, keynote speaker, and trainer that helps others gain market dominance and visibility within their market. Call 801.619.1514 or e-Mail kathleen@turningpointpresents.com. Get Gage's FREE 4 day online marketing course by visiting www.kathleengage.com.

Copyright: ? 2004 by Kathleen Gage

Publishing Guidelines: You may publish my article in your newsletter, on your web site, or in your print publication provided you include the resource box at the end. Notification would be appreciated but is not required.

About The Author

Kathleen Gage is a an award winning business advisor, keynote speaker, and trainer that helps others gain dominance and visibility within their market. She is the 2004 Giant Step Award recipient for business creativity and success. Call 801.619.1514 or e-Mail kathleen@turningpointpresents.com . Get Gage's FREE marketing e-zine by visiting www.kathleengage.com.

In The News:

SEO Article Writing 101

SEO writing is very different from content writing, article writing,... Read More

Writing Ezine Articles - 4 Reasons Why You Should Do It

Anyone who's been in the business for 2 or 3... Read More

You Should Seriously Consider Making Money With Your Words

Sometimes when I am communicating with other webmasters and I... Read More

Keyword Article Writing: the Key to Your Success!

Ready to jump on the keyword article bandwagon? Billions of... Read More

Publish Articles on Numerous Subjects and Attract More Readers

Writers have one basic need -- readers. We all want... Read More

How Your Online Business Can Generate Loads Of Free Traffic From Articles

The biggest challenge facing any online business today is how... Read More

Top Ten Reasons to Write Articles for Free Publication Online

Many writers struggle with the decision of whether or not... Read More

Articles and Internet Branding: 5 Steps to Success

Are you ready to become an internet marketing expert? Are... Read More

Become An Expert

Everyone focuses their web marketing efforts on search engines, and... Read More

How to Find Ideas for Articles & Speeches

Do you have problems finding ideas for articles and speeches?I... Read More

Finding Experts, Sources and Contacts

I was asked to write an article on a short... Read More

Write From Home: Lessons From The Editors

Writers talk about rejection all the time ? just part... Read More

Resource Box Rules: Winning Tactics

Lets face it people use articles to send traffic to... Read More

How to Get Started on Writing Killer Articles

I once wrote an article in which I offered the... Read More

7 Important Elements of Any Article - Miss Just 1 Element and Your Article is Doomed

These 7 Important Elements are your Blueprint to Article Writing... Read More

An Article about Articles

Everyone that publishes a newsletter or ezine knows that the... Read More

6 Best Places to Submit Your Articles

You know that writing articles is the best free way... Read More

Smart Writing and Layout Styles for the Web

If you write web content, it may be a mystery... Read More

Should You Hire a Famous Writer or Write Your Own Articles?

Proven and Exceptional Click-Through ResultsTesting has proven again and again... Read More

5 Plus One Internet Marketing Strategies to Improve Article Quality to Increase WebTraffic

Writing quality articles is time consuming for the very best... Read More

How To Increase Your Chances of Getting Your Article Published

Publishers and webmasters can spend massive amounts of time just... Read More

Leverage the Power of Article Marketing

Now that you know the secrets to writing great articles,... Read More

Guest Articles: Good for Some, Bad for Others

A recent debate started me thinking about how some marketing... Read More

Interviews with Well-Known Ezine Writers #2: - John Colanzi

MS: John, you must be one of the most prolific... Read More

Five Benefits of Article Writing

A few years ago as a webmaster with no money,... Read More