Home
>
Article Writing
>
Visibility, Credibility and Position Through Articles and Celebrity Testimonials

Visibility, Credibility and Position Through Articles and Celebrity Testimonials

A huge problem for many people who are working on market visibility and position is the amount of competition vying for the same market. An extremely effective strategy for gaining visibility is by writing articles. This positions you as more of an expert and valuable resource rather than "just another" vendor or salesperson.

Writing articles is a great way to niche yourself as an expert in your field or specific industry. By providing practical information, you can reach specific audiences. This can create exciting opportunities for you and your business.

The great thing is you can begin immediately to utilize the power of articles. Many people believe you have to wait until an editor approaches you before you can be published. In today's world of technology, you can write and article in the morning and by afternoon reach thousands of folks all over the world.

Not only can you submit articles to various resources online, you can also use articles in a press kit, marketing kit and as a service to your client base. Additionally, you can start you own e-zine (online newsletter).

A simple search on the Internet of your area of interest and the word newsletter in that search will bring up countless places looking for well-written articles.

If you are a good writer and your information is valuable, other people actually help you to reach more people by sending them a copy of the article or sending a link to your article or e-zine. I have had numerous experiences where my clients so liked an article they would duplicate it and send it to their client base. The only thing I require when someone does that is they include by byline. (Definition and example below)

This is a fantastic way to gain an even greater reach with my information. The fact that it is sent out by my client to their clients lends itself to even more credibility.

Another great way to gain massive credibility is through celebrity testimonials. Recently, I had the opportunity to write an article about Hot Rod Hundley. A former NBA All Star player, Hall of Fame winner and the Voice of the Utah Jazz, Hot Rod Hundley graciously shared his upbringing, some of his professional experiences and shared stories about his dentist, Dr. Scott Kiser. The fact that a well-known figure like Hot Rod, who is considered one of the greats in the NBA shared his experiences about Dr. Kiser is one of the best endorsements a dentist can get. To read the full article click http://www.greatsmilesutah.com/spotlight.htm

Types of articles for promotions and publicity:

Tips
How To
Column
Interviews

When asked to write an article you absolutely must make sure to keep articles at the length requested by the editor. If they ask for 500 words, then give them 500 words. They know exactly what they need and if you can accommodate them, there is a greater chance you will be asked to write for them again. They have specific areas in their publication they must fill and if you give them too much, or too little, you make their job more difficult. The idea is to make their job as easy as possible.

Secondly, make sure the articles are well written. No typos, good sentence structure, no misspelled words. Although I consider myself to be a very good writer, with many of my articles I send my information to my editor to tighten up the information.

Always submit your work by the deadline given. If possible, get it to the editor before their deadline. Again, this makes their job easier.

Keep in mind that once something is in written form, there is no turning back. You never know how long the life of an article is, nor do you know how many people might see the article. That is why it may pay to have your own professional editor.

Study the publication for which you would like to write. There is no point to write for a publication that doesn't reach your target market. Again, this is about gaining exposure within your market. When I first started writing for publicity, I would write for just about any publication and often on topics that, although qualified to write on, were not focused on the area I wanted recognition as an expert. I soon came to realize that this was a waste of time, money and energy. Now, being fully focused, I am getting extremely great results.

I mentioned a byline. Simply put, that is the section at the end of the article that tells readers a bit about you. In many cases you will be allowed to include your contact information such as a phone number, email address and web address. If given a choice between the three, I will put the web address over the other items. My website can provide even more information about my company and the services I provide.

Sample Byline

Kathleen Gage is a business advisor, keynote speaker, and trainer that helps others gain market dominance and visibility within their market. Call 801.619.1514 or e-Mail kathleen@turningpointpresents.com. Get Gage's FREE 4 day online marketing course by visiting kathleen@turningpointpresents.com.

Publishing Guidelines: You may publish my article in your newsletter, on your web site, or in your print publication provided you include the resource box at the end. Notification would be appreciated but is not required.

About The Author

Kathleen Gage is a an award winning business advisor, keynote speaker, and trainer that helps others gain dominance and visibility within their market. She is the 2004 Giant Step Award recipient for business creativity and success. Call 801.619.1514 or e-Mail kathleen@turningpointpresents.com . Get Gage's FREE marketing e-zine by visiting kathleen@turningpointpresents.com.

car service from Midway Anna ..

In The News:

If you're looking for a fun and free way to create art, here are some new AI tools that can help you make anything from custom music tracks to quick video clips.

The assassination attempt on former President Trump could have been prevented had officials used drone detection technology for security.

Scientists at MIT have developed a neuroprosthetic that allows people with prosthetic legs to control them using their own nervous systems.

Artificial Intelligence protections for interactive entertainment companies like Activision have led video game performers with SAG-AFTRA to strike.

Kurt "CyberGuy" Knutsson offers a tech guru's recommendations for how to launch a successful website for your business one step at at time.

SmartyPlants monitors your houseplants' light, humidity, temperature, soil moisture and nutrients and sends the information straight to a cellphone app.

Stay up to date on the latest AI technology advancements and learn about the challenges and opportunities AI presents now and for the future.

Kurt "CyberGuy" Knutsson goes in depth with what actually happens after a data breach, when an unauthorized person gains access to private information.

The U.S. Air Force's newest aircraft is turning heads and raising eyebrows around the world. The XQ-67A is an unmanned aircraft with cutting-edge technology.

Your bank already has a host of sensitive info on you — combine that with your voice on record, which can easily be cloned with AI, and you have a cybercriminal's dream.

From smartphones to "dumbphones": A shift from distraction. Here's what tech expert Kurt “CyberGuy" Knutsson has to say about why some people are making the switch.

Kurt “CyberGuy" Knutsson: We're witnessing the potential dawn of a new, cleaner era in mining as Hitachi tests the world’s first ultra-large, fully electric mining dump truck.

Elder scams are a prime threat. Tech expert Kurt “CyberGuy" Knutsson reveals the top cons.

Survue, an AI-powered bicycle safety device, aims to revolutionize cyclist protection. Tech expert Kurt “CyberGuy" Knutsson takes a closer look at the game-changing device.

Kurt the CyberGuy unpacks the best applications to share family photos with loved ones with privacy, security and ease of use for photo sharing.

The future of transportation is suddenly now in San Francisco with self-driving cars. Sleek, autonomous vehicles are traveling through city streets.

What to know and how to protect yourself from a new TikTok hack that has affected high-profile brands and celebrities from CNN to Paris Hilton.

CARMEN, a tabletop robot designed by researchers at the University of California San Diego, can help those with mild cognitive impairment improve their mental skills from their homes.

Here's how to protect yourself from cybercriminals following a massive global IT outage that affected grocery stores, banks, airlines, medical centers and more.

Kurt “CyberGuy" Knutsson talks about how digital price tags transform retail, offering pros and cons for stores and shoppers.

Tech expert Kurt “CyberGuy" Knutsson shows you how to categorize open tabs into custom groups for streamlined browsing.

Tech expert Kurt “CyberGuy" Knutsson reveals how you can secure your iPhone/iPad: Strong passcode, biometric security and software updates.

Here's how you can take better family pictures by using your iPhone or Android's photo timer, a tripod, editing tools and a good prompt to get everyone to smile naturally.

Stay up to date on the latest AI technology advancements and learn about the challenges and opportunities AI presents now and for the future.

An internal investigation by Advance Auto Parts determined over 2 million people were affected by a data breach that exposed names, Social Security numbers and driver's licenses.

Visibility, Credibility and Position Through Articles and Celebrity Testimonials

Article Writing