Lately, there seems to be some confusion between Article Marketing and regular article writing. People wonder why I would write articles when I'm not getting paid for them. Paid, of course being the traditional way where money is exchanged for labor.
Article Marketing is not "article writing" as you may know it if you're a writer or reader of magazines, journals and such.
Article Marketing is a new concept that's being used by web experts to help spread the word about their businesses. It's a tool that's meant to increase your website's visibility.
If you're familiar with link exchanging and link distribution, you know that the more websites who include a link to your own website, the more exposure you get and the more chance you have for making a sale.
Of course, the drawback to Link Distribution is that there's nothing about your link that stands out in a crowd. But what if I told you that you'd be able to include information along with your link? And that information could be written in the form of a short article?
That's it, that's Article Marketing. It's not *really* about fantastic writers creating amazing and life-changing articles that took months of research and development.
It's about marketers and savvy web entrepreneurs who want to increase their popularity on the web while at the same time using a personal touch - an article - to draw in a loyal following who will be interested in purchasing their products.
Imagine what you could do with a little space to add some words and warmth and compelling copy to that website link of yours! Imagine no longer. Kids, the dream is here and it's Article Marketing.
Article Marketing Explained in 4 Points
1. Article Marketing starts with an article syndication site.
2. The site collects articles written by marketers and writers.
3. The article authors are asked to include a personal bio and link to their website.
4. The articles are then picked up by other websites who want to showcase fresh, relevant content in a specific niche.
As I mentioned in the first paragraph, I don't get paid cold hard cash to write articles for my own company (although you're welcome to pay me cash to write yours!). My payment for article marketing is exposure.
Exposure comes in the form of your articles that make front page search engine headlines. What do I mean by that? Well, let's say you're in the car wash business. If you write several articles about breakthrough conveyor belt technology, those articles will come up in the search engines when web surfers go hunting for that information. The more articles you write, the more frequently your website link and your name will come up... and then, the more interested prospects will come to your website. You want to sell that technology, right? Then start writing those articles.
So: who should think about using Article Marketing as a way to become well-known, respected, and potentially rich on the internet?
Anyone who wants to create a product.
Anyone who has a website.
Anyone who wants to build a brand.
Anyone who wants to start a web-based business that will be profitable for the long term.
Characteristics of Web Articles:
- Short and to the point
- Broken up into easily digestible sections of text
- Helpful, informative copy
- Light promotional tone
- Should always, always point to your URL
You can hire someone who works relatively cheap to write your articles. But a better strategy, if you really want to be a big brand name, would be to find someone who is willing to "concept out" your articles.
Get a real copywriter to streamline an aggressive marketing campaign to pitch a product that you will sell by way of that "gateway" - the link at the end of your article.
Article Marketing is Link Distribution plus Useful Information to lure in your reader. It is not meant to bring you the Nobel Peace Prize for your writing achievements. It's good old web marketing with a creative writing twist.
Want to join the article marketing craze and get your website noticed? Well then, go warm up with a few web articles! They're quick, painless and even fun to write.
What are you waiting for? It's time to write that article.
Copyright 2005 Dina Giolitto. All rights reserved.
Dina Giolitto is the author of article power: create dynamite web articles and watch your sales explode... a 49-page manual covering every aspect of article marketing on the web. Learn about article marketing, copywriting and more at article power: create dynamite web articles and watch your sales explode
limo rental North Chicago .. Lockport Chicago limo O’HareYou're Invited... Visualize your article going out like a party... Read More
A huge problem for many people who are working on... Read More
I am often approached and asked, how do I write... Read More
The experts are always telling us that getting paid for... Read More
Lately, there seems to be some confusion between Article Marketing... Read More
There is no doubt that Spam has affected online business... Read More
Many writers do not understand that the online writing business... Read More
Everyone focuses their web marketing efforts on search engines, and... Read More
Back when I was in college, I belonged to one... Read More
I've been able to distinguish 3 main categories that people... Read More
Do you know why the "Chicken Soup for the Soul"... Read More
Often all the Web Surfer will see is your title,... Read More
So how can you make your article worth reading?It's all... Read More
Take a look around the Web and you'll find thousands... Read More
The Whole reason you write those articles is so you... Read More
Last month, I began promoting Jason Potash's "Article Announcer." I... Read More
It doesn't really matter who you are; you definitely know... Read More
You've written this wonderful (no question about it) piece of... Read More
Strategically developing online content helps to ensure a small-business owner's... Read More
If you want to increase the amount of visitors to... Read More
Your publicity dreams may include being featured in Forbes, Fortune,... Read More
What's the quickest, easiest way to get exposure for your... Read More
Heard about article marketing but not sure why you'd need... Read More
Every webmaster knows that to gain ranking positions in search... Read More
One question I get asked all the time is how... Read More
Crestwood limo rentals ..It's stunning sometimes how far article marketing has come over... Read More
Gathering information from interviews is really simple. You ask the... Read More
Sharing knowledge on the web can be a very powerful... Read More
In this article I will show you how to use... Read More
Lately, there seems to be some confusion between Article Marketing... Read More
It is a well-known fact that a key to obtaining... Read More
Every time I run a course on Freelance Writing, students... Read More
Writers talk about rejection all the time ? just part... Read More
These 7 Important Elements are your Blueprint to Article Writing... Read More
Every successful website needs to be, what the experts consider,... Read More
Online publishers, ezine subscribers, and Web visitors want short, useful... Read More
A simple technique to increase web site traffic is using... Read More
Whatever you're selling, writing articles to distribute freely amongst webmasters... Read More
Speak to an Audience that Reaches across the GlobeAs a... Read More
Well maybe it's not that "little known" but some people... Read More
Is Putting your Articles in the Public Domain really a... Read More
MS: John, you must be one of the most prolific... Read More
Overture reports over 1 million queries for article keyword related... Read More
How many times have you read the following? If you... Read More
Heard about article marketing but not sure why you'd need... Read More
1) Don't use all capitals in your title:People don't like... Read More
Two important factors that play a part in the rankings... Read More
Proven and Exceptional Click-Through ResultsTesting has proven again and again... Read More
A recent debate started me thinking about how some marketing... Read More
Writing articles is possibly the best way to generated free... Read More
Article Writing |