If you write web content, it may be a mystery to you as to what "works" and what doesn't work. You want people to read what you write, but are they understanding your content or clicking away soon after stopping on your page? If the latter, you stand to lose visitors and, ultimately, sales. Let's take a look at how you can rework your site to one that attracts and keeps visitors.
Know your audience. Unless your site is geared exclusively to the scholarly crowd, gear your words toward a younger audience. Many web content producers know that language understood by 12 and 13 year olds is much more effective for attracting and keeping guests than anything else. This takes into consideration a couple of things: not everyone who visits your site is well versed in English, but they have enough of an understanding to read at a middle school grade level. If your goal is to reach the masses, you must consider a global audience particularly an audience where English is not their native tongue. In addition, unfortunately many Americans are ? to be polite ? lacking in certain abilities when it comes to reading. No need to stand on your platform explaining why it is this way ? it just is.
Speak to your audience. Use "you" when writing. Too much talking about yourself is not very interesting. People want to know what you can do for them. Testimonials, however, can be effective especially if it discusses a problem and the resolution to the problem is shared. Create empathy!
Short and sweet. I already violated this particular principle by writing a lengthy paragraph and by including a long sentence previously. Oh, well...live and learn! Still, many people approach the internet as something to be scanned, not read. So, include plenty of white space and split up your paragraphs. Keep your sentences short too. Mrs. Grimsley, your 8th grade English teacher might not approve, but her students today will!
Use bullets, numbers, or bold. Make what you want to say stand out by bulleting, numbering or "bolding" the beginning of your sentences. In other words, lists work very well on the internet.
Select nice fonts. I love Times New Roman, but it is best used only for print. Instead, use Trebuchet, Arial, and Verdana as they are easier on the eyes. Give your visitors eye strain and they will look away...they will probably miss something too.
Grammar and spelling. Proper use of grammar as well as being careful not to misspell are critical parts to your writing. Do not rely on spell checks and a thesaurus exclusively as they cannot pick up every misused or misapplied word.
Get an opinion. Feedback from others will help determine whether your site is readable, friendly to the eyes, easy to navigate, etc. Don't expect criticism to always be wrapped in niceness; take what is said as constructive criticism and then apply the changes to your site.
If you are new at web content writing, it is likely that it will take some time for you to "get in the flow" of writing web content. Of course, not everyone is able to fully grasp this method, so your best option may be to hire someone who can get the job done for you instead.
Matthew Keegan is The Article Writer who writes on just about any and every issue imaginable. You can preview samples from his high performing site at http://www.thearticlewriter.com
housekeepers near Park Ridge ..A true test for many writers that will require your... Read More
There is probably no easier way of earning extra money... Read More
It doesn't really matter who you are; you definitely know... Read More
One of the best ways to build credibility and promote... Read More
Many writers do not understand that the online writing business... Read More
The Shortest Distance to Your Home Town Enterprise is Over... Read More
Don't let overwhelm hold you back- follow this expert advice... Read More
Is Putting your Articles in the Public Domain really a... Read More
Write articles, be recognized as an expert, drive a surge... Read More
Strategically developing online content helps to ensure a small-business owner's... Read More
1. Participate in chat rooms related to your targeted audience.... Read More
The more you write, the larger your impact. If that's... Read More
Frequently when I am communicating with other webmasters and I... Read More
Article writing can be such an intimate act as you're... Read More
"Ten Tips" articles are the easiest piece to write because... Read More
Publishers and webmasters can spend massive amounts of time just... Read More
A recent debate started me thinking about how some marketing... Read More
Okay, I admit it: I'm a keen people-watcher. (Most writers... Read More
Finding something to write about can be frustrating for all... Read More
Writers talk about rejection all the time ? just part... Read More
Still following along on the Copywriter's Crash Course in article... Read More
Sometimes when I am communicating with other webmasters and I... Read More
Every time I run a course on Freelance Writing, students... Read More
It's no secret that writing and publishing helpful articles is... Read More
Proven and Exceptional Click-Through ResultsTesting has proven again and again... Read More
scheduled cleaning services Mundelein ..Search Engines are constantly on the "look out" for freshly... Read More
As a follow up to my previous article on the... Read More
Don't let overwhelm hold you back- follow this expert advice... Read More
The goal of free publicity is to get your name... Read More
A few years ago as a webmaster with no money,... Read More
We all know that article writing is a great way... Read More
It's stunning sometimes how far article marketing has come over... Read More
Now that you see that articles are the number one... Read More
One great benefit of article marketing is the generation of... Read More
Yesterday I met a 13-year old boy with a devilish... Read More
Strategically developing online content helps to ensure a small-business owner's... Read More
The ezine article is of major importance to the world... Read More
Everyone knows an expert is just a drip under pressure.... Read More
Submitting articles once or twice a week can yield 15... Read More
Do you know the difference between simultaneous article submissions and... Read More
The name of the game as far as Internet marketing... Read More
A great way for self employed professionals to enhance their... Read More
I recently became aware that promoting your web site in... Read More
Proven and Exceptional Click-Through ResultsTesting has proven again and again... Read More
People who have an idea for a website sometimes require... Read More
There are times when I want to write an article... Read More
Many successful authors close their mind to learning HTML because... Read More
Want your articles to get picked up and reprinted by... Read More
Earlier, I published part 1 of this series, which contained... Read More
I am often approached and asked, how do I write... Read More
Article Writing |