Ready to jump on the keyword article bandwagon? Billions of companies are using keyword articles to gain free exposure on the internet. Whether you're a netpreneur marketing a product or a writer seeking freelance work, odds are you can benefit tremendously from keyword articles.
Why use keywords? The point is to be "found." Internet users across the globe are searching for information. How are they searching? The same way you do; they type specific words into a search engine. If you don't incorporate these words into your web content, the other guy will... and then your reader is lost on someone else's copy. Help them find you... with keywords!
Never written a keyword article before? Have no fear. The process isn't much different from writing regular articles. Don't let lack of experience stop you from profiting through keyword-rich content. Just follow these easy keyword-writing guidelines, and get ready to key in some great article copy!
1. Learn the buzzwords. Every industry has its own jargon. If you're well-versed in a particular subject, it's likely that you already know the buzzwords and you don't need to read up on it. If it's a relatively new topic for you, do some research. Read four or five different articles to get an idea of the lingo used and the most popular sub-categories of the industry. I'll give you an example. Let's say your article is going to be about... keyword articles. Some of your keywords might be: keyword, "keyword article", keyword-rich, "web content," "web article," RSS-feed, "keyword writing." How do I know this? Not because I did a keyword lookup. Because I read lots of articles! Reading is a great way to load up on catch-phrases and terminology. You can get your fill of keywords without even trying!
2. Write the article without paying attention to keywords. Don't bother trying to plug keywords into an article the first time you write it. Just write it, period. Keep the flow going, craft your sentences without paying particular mind to word selection. It's likely that if you know what you're talking about, keywords will very naturally fall into place as you write. Those sneaky keywords... they tend to just slip right in without your even knowing it happened!
3. Select your keywords. Once your first draft is written, you can concentrate on building a list of keywords to insert throughout your text. Sit down with a pen and paper (or a blank document if you prefer) and write down words that you frequently come across in the industry you're covering. Imagine if someone were doing a search on the web for your topic. What words and phrases might they key in to the search box? Don't forget search terms that contain two or more words. Such words work together and would be placed in quotes if someone were typing them into a search engine box. Suppose you were writing an article on email marketing. You would include terms like "drip list" and "email newsletter" to name just two.
4. Assess the popularity of your keywords. Find out how many times internet users searched the web using specific keywords, with the Overture Keyword Selector Tool. The tool is free and available through this link: http://inventory.overture.com/d/searchinventory/suggestion/. Just type in the word and hit return. The higher the rank number, the more popular the keyword, and the more likely you'll want to use it in your article.
5. Select keywords that are specific rather than general. Let's say I'm writing an article about negotiating fees with a freelance copywriter. My goal should be to include popular words related to that particular topic, and not just the general category of copywriting. "Freelance copywriting rates" is a much better keyword phrase to use because that's probably something a user would actually type in when searching for such information. "Freelance copywriting," on the other hand, is more general and therefore might bring up thousands of higher-ranked sites than yours. Burying your article is no way to be found... so, keep it specific if you can!
6. Scan your existing text for keywords. Your article draft is complete and your keywords have been selected. Now, just put them together. Scan the article copy for the first keyword. Did you find it? Great! If you know your stuff, you probably slipped the keyword into a few places without even realizing it.
7. "Find and Change." Suppose in your article about copywriting, you included the word "writing" several times throughout the piece. That's no serious problem by any means, but "copywriting" is the term of choice among marketers and advertisers. Consequently, it should be one of your keywords. Locate where you've used the word "writing" or "writer", and replace with "copywriting" or "copywriter." Do this for each of your keywords and keyword phrases. You may have to reorder some of the sentences, but this shouldn't be a big deal.
8. Proofread your article. Now that you've added keywords, the article is probably somewhat different from its original form. Do a thorough read-through for mistakes, correcting as needed. Check for spelling errors, grammatical inconsistencies and repeated words. Hey, did she say repeated words?? Yes, even in keyword articles, a good writer should try to vary his vocabulary. Your article should be keyword-rich, not dull and repetitive!
9. Write a keyword-rich headline. Why did I wait until the end of this article to mention the headline? Because the best headlines usually come to the writer at the end of the writing and researching process. With all this talk of keywords, you should be primed to write hard-hitting headlines!
Keyword article headlines waste no time. Get right to the point with a headline that uses your three or four most popular keywords at the beginning, not at the end. Allow me to critique an article from my own collection. The headline: How to Negotiate Rates with a Freelance Copywriting Expert. I confess, this headline could have been better. Why? "Negotiate rates" is not a keyword term that someone might type into a search engine. "Freelance Copywriting," however, is. The better version of this headline: "Freelance Copywriting: How to Negotiate Rates." If I had simply reordered the words, this headline would have been that much more powerful and achieved a higher web search ranking. Live and learn!
Feeling a little more comfortable about keyword article-writing? Great! Now get out there and start making money writing keyword-rich content for the world!
Copyright 2005 Dina Giolitto. All rights reserved.
Dina Giolitto is a New-Jersey based Copywriting Consultant with nine years' industry experience. Her current focus is web content and web marketing for a multitude of products and services although the bulk of her experience lies in retail for big-name companies like Toys"R"Us. Visit http://www.wordfeeder.com for rates and samples.
Alto Pass chicago limos ..Two important factors that play a part in the rankings... Read More
Many online marketers have crowed about the value of writing... Read More
Earlier, I published part 1 of this series, which contained... Read More
If you've spent any time online trying to promote your... Read More
Chances are good that the next article or book you... Read More
One of the best ways to build credibility and promote... Read More
There is no doubt that Spam has affected online business... Read More
Writing articles that are available for reprint is an excellent... Read More
When I started Ezine-In-A-Box I wanted to help people publish... Read More
Last time on "Because your articles suck" ? we discussed... Read More
I have a confession to make.I think in "articles."As a... Read More
When writing articles for publication, it is important that you... Read More
Writing articles is by far the most effective online promotion... Read More
If you are not creating articles for your website and... Read More
Ready to jump on the keyword article bandwagon? Billions of... Read More
Finding something to write about can be frustrating for all... Read More
MS: Bob, how important have Ezine Articles been in achieving... Read More
How to write an informative article?The following tips can help... Read More
Not doing what, you ask.Writing and submitting articles.Writing articles is... Read More
When you create your articles in TextPad format, something like... Read More
Everyone that publishes a newsletter or ezine knows that the... Read More
In order to sell your article must do three things:1.... Read More
1) Don't use all capitals in your title:People don't like... Read More
You submit it, that's what you do! And submit it... Read More
If you are starving for traffic, can't seem to consistently... Read More
Alto Pass cool limo ..Are you ready to become an internet marketing expert? Are... Read More
Writing and leveraging articles is my most successful strategy for... Read More
These 7 Important Elements are your Blueprint to Article Writing... Read More
It is important for all webmasters to realize that if... Read More
Who remembers the 1979 movie, The Jerk with Steve Martin?... Read More
Online readers love information, but be sure your information is... Read More
Publicity?you're business can survive without it, but it certainly won't... Read More
Increase your ezine subscribers by submitting articles once or twice... Read More
One of the best ways to build credibility and promote... Read More
What should be in your article summary? It's otherwise known... Read More
The Whole reason you write those articles is so you... Read More
Lets face it people use articles to send traffic to... Read More
One of the most effective (and free!) ways to get... Read More
One of my subscribers writes 'I can't hold my tongue... Read More
Find definitions from A to G! ~~~~~~~~~~~ A ~~~~~~~~~~~ About... Read More
Many writers struggle with the decision of whether or not... Read More
A great way for self employed professionals to enhance their... Read More
Strategically developing online content helps to ensure a small-business owner's... Read More
A Consultant could be an expert about absolutely anything.Calling yourself... Read More
It doesn't really matter who you are; you definitely know... Read More
When you frequently post articles on ezines, you might be... Read More
A simple technique to increase web site traffic is using... Read More
I was busiy submitting some articles I ghost wrote for... Read More
MS: John, you must be one of the most prolific... Read More
We all know that article writing is a great way... Read More
Article Writing |