Looking for another no cost promotional tool? Your fee will simply be an investment of a small block of your time and writing what you know most about. But there are a few things to keep in mind when writing for the web. Long paragraphs are usually acceptable for print media; they are not for the web.
If you want to write articles that web users will love to read and put to use follow these 5 simple tips:
1. Make your article scan ready. A study by Jakob Nielson publicized as guru of web page usability by the New York Times published that only 16 per cent of his test users actually read the copy they found online; 79 per cent of them simply scanned it. Your impatient web readers will want important information to jump out at them. Some practical ways to make your text scannable are: headings, sub-headings, bulleted list, numbered lists, easy steps and/or typeface variation. For example, compelling headlines are considered an art. Are you drawn to the author's article as "How to Write Web Articles" or "5 Tips to Write Winning Web Articles?"
2. Keep it short. Get and keep the attention of web readers by delivering short messages. You put effort into gaining your web reader's attention; now make their click worthwhile with brief compelling copy in bite sizes. Start with the conclusion. Your readers may not make it to the end of your piece to get it. Web readers don't want to get bogged down in long blocks of text. So get to the point early and use the rest of your article to support that main point.
3. Add substance. Resist fluffing your articles. Include practical valuable information in your copy. Everyone loses when you don't take the time to impart substance. It increases the reputation of the web being an unreliable source of knowledge. Additionally, lack of substance will block your road to profitable referrals. Do the research and/or draw from your knowledge and experience to illustrate. Your stories and real life examples will meet your reader's need for practical information and connect with their emotion. It's a known fact emotions will move people to action. Whether you desire them to act by signing up or making a purchase, add substance and improve your reader responses.
4. Make it web professional. Create a more web professional look by using short sentences then format your page to approximately 65 characters per line. Long stringed sentences that stream from side to side of the web page look visually unprofessional. Select a layout for your article from several short article formats that include the how-to, tips list, question-answer, problem-solutions and interview. Make your introduction and summary short but do add one. Your web readers don't want just a list of boring facts and information. They want to connect with you by reading your personable introduction and practical tips with a definite ending or summary. Remember excited readers become enthusiastic buyers and enthusiastic buyers will refer your product or service to all their friends.
5. Use your keywords. Thread your keywords throughout your short article as naturally as possible. Otherwise your copy will sound stiff and dull. To gain visibility on the search engines, your site must be "indexed" by their robotic software. In its most basic form, they must be able to compare the code, keywords and other Meta tags with the actual content of the site. From this they reach a conclusion regarding the context of the site. This and other factors will affect how well your copy or website places in the search engines.
You may use these guidelines for all kinds of web copy. The same elements of using keywords, making your article professional, adding substance, keeping it short and making your copy scannable will improve the quality of your articles. Practice the above simple principles and write winning articles to distribute on the web everywhere.
? Earma Brown, 10 year author and business owner helps small business owners and writers who want to deliver their message effectively, build client lists and create additional streams of income. Author of "Win with the Writer Inside You", she offers free help through her monthly ezine "Web Wit" at http://www.writetowin.org/win-articles.htm and other free articles and books.
http://www.writetowin.org/win-articles.htm
expert residential cleaners Park Ridge ..Writing a great deal of articles myself, I see a... Read More
When you have to share what you've created, where do... Read More
What is Anchor Text Optimization?Anchor text optimization consists of the... Read More
Here's a depressing fact if you sell anything on the... Read More
A Consultant could be an expert about absolutely anything.Calling yourself... Read More
Looking to build your freelance writing career but don't know... Read More
Hey! Who's that I see, typing feverishly as brilliant ideas... Read More
When you create your articles in TextPad format, something like... Read More
You're Invited... Visualize your article going out like a party... Read More
One of the best things you can do for your... Read More
So how can you make your article worth reading?It's all... Read More
MS: John, you must be one of the most prolific... Read More
You have decided on a great idea and researched a... Read More
If you are an article writer, you may have been... Read More
Writing articles is one of the best and most effective... Read More
How to write an informative article?The following tips can help... Read More
Good technical articles are challenging to write. They're time-consuming, demanding... Read More
Writing a letter to your newspaper's editor is a privilege... Read More
A great way for self employed professionals to enhance their... Read More
Most writers I talk with who experience "writer's block" do... Read More
The more you write, the larger your impact. If that's... Read More
Writing can be fraught at the best of times but... Read More
If you have an entertainment website then you're always looking... Read More
You know that writing articles is the best free way... Read More
One of the most common blunders by those using article... Read More
green cleaning service Park Ridge ..It doesn't really matter who you are; you definitely know... Read More
Find definitions from Q to Z... ~~~~~~~~~~~ Q ~~~~~~~~~~~ Query... Read More
Still following along on the Copywriter's Crash Course in article... Read More
Writing a great deal of articles myself, I see a... Read More
Writing articles for publication on the Internet is, at the... Read More
Queries are not written like business letters or emails; they... Read More
IntroductionThere are two ways to submit to magazine editors.One is... Read More
It's no secret that writing and publishing helpful articles is... Read More
It is a well-known fact that a key to obtaining... Read More
By now you probably understand how important writing for trade... Read More
People love to hear stories. They'll identify with what you... Read More
To be successful at any affiliate marketing program, you not... Read More
What's the quickest, easiest way to get exposure for your... Read More
There are many ancient writings, which dive into the importance... Read More
If you have submitted your articles to EzineArticles.com you have... Read More
The experts are always telling us that getting paid for... Read More
You have probably heard that writing articles is one of... Read More
Publishers and webmasters can spend massive amounts of time just... Read More
Good technical articles are challenging to write. They're time-consuming, demanding... Read More
Writing for websites -- content, as it is called --... Read More
There's one key rule that every writer should understand before... Read More
Overture reports over 1 million queries for article keyword related... Read More
Article marketing-the simple act of writing one 400 word article... Read More
It has become common knowledge that the smartest and most... Read More
Most business owners are overwhelmed with the day to day... Read More
Article Writing |