Creating A Great Print Newsletter

The traditional print media newsletter is still useful even in the rapidly changing age of the Internet and IT. Its uses are so multi-faceted that it can cover just about anything ? from the company's profile to promotions, home-order system and contests. Before the Internet homepage became so common, the newsletter was the main source of an organisation's communication to its customers.

Even today, an organization should produce a good newsletter on paper before it starts to construct its homepage because it can learn about the impact and avoid similar mistakes being made on its web pages. Newsletters can also introduce customers and encourage them to enter its corporate website.

Here are some pointers to create a great newsletter:

Make it Accessible:

The newsletter can be strategically placed at the payment counter or the entrance of the shopping department. It should also be free to customers. Some departmental stores also include discount coupons that are attached to the newsletters.

Make it Personal:

A newsletter should be personal and convincing to the reader. It should include lots of writeups of model employees and how they have contributed to the organization. Employees should also be encouraged to contribute articles to it. Include a photograph of the contributor together with the article. This puts a face to the names and increases the organisation's credibility. Encourage customers to vote for the best employee too.

Keep Readers Hooked:

A newsletter should include basic elements of "stickiness" such as contests and discount coupons, that keep readers coming back for more. Your readers will be less inclined to treat the newsletter as a "flyer" that they will quickly discard.

One easy idea is to create a large jigsaw of the company's logo with separate parts found in different issues. Once completed, the customer can collect a prize.

You can also include interesting write-ups about your industry or expertise that suit your target customers. It is also good to encourage your alliance partners to co-produce the newsletter so that you can also use their distribution channels to give-away the newsletter.

Classifieds Area:

A newsletter can be a channel of communication and sales for the company's customers. Creating a classifieds area will definitely generate more interest. The benefit to the organization too is enormous.

By analyzing the ads, the organization can learn a lot about the purchasing habits and other relevant demographics of its customers. This will be useful for the Sales and Marketing Department.

Introduce Your Website:

Once a newsletter reaches a certain level of readership, you can then promote your organisation's newly created website. You can also create a contest for customers to design your company's website.

This makes sense as they will be the ones whom your company is targeting in the first place. This will also ensure that your website will have some "hits" in its initial months.

Feedback Channel:

A newsletter can also be used to generate feedback about the company's service and products. This will help the Personnel Dept. improve the customer service. The best letter received can also be awarded a prize.

About The Author

This article is contributed by Colin Ong TS who is the Founder of 12n Online Community ( http://www.mrmc.com.sg/12n ) and MR=MC Consulting ( http://www.mrmc.com.sg )

colin@mrmc.com.sg

In The News:

Retro tech is making a comeback. Gen-Z are letting go of smartphones for flip-phones. Kurt "CyberGuy" Knutsson explains which brands have the best ones.

Kurt "Cyberguy" Knutsson highlights two new apps that will help you track your subscriptions and protect your personal information.

Elon Musk and Bill Gates, amongst other tech giants, are actively contributing to the artificial intelligence conversation. Take a look at these educational opportunities for learning more about AI.

Kurt "The CyberGuy" Knutsson shares how using a Google Maps tool allows you to see what your house looked like years ago, going as far back as 10-15 years.

Protect your Facebook account with awareness to scamming messages such as getting a false message from someone pretending being a close friend of yours.

Geoffrey Hinton, "godfather of AI," continues to warn about dangers of AI, saying industry leaders and politicians need to work on the issue now.

Researchers at MIT and McMaster University have identified a new drug that can kill a type of bacteria responsible for drug-resistant infections.

Enhance your holiday gatherings and birthday parties to another level with a number of apps on your smartphone such as "Evite," "Heads Up," Zoom and more.

Kurt "The CyberGuy" Knutsson warns about the dark web and explains how you can know whether your data has been stolen and what steps you should take afterwards.

Many of the apps on our smartphones can trick us with free trial periods but then charge huge subscription fees. Here's what's worth the money and what isn't.

Make sure to follow this advice from Kurt "CyberGuy' Knutsson before you dispose of your Android smartphone, and keep your information stored and safe.

AI leaders will eventually need an international authority in order to regulate future superintelligence, according to the leaders of OpenAI.

Apple gears up to introduce a new feature via iOS 17 that will not only act as your assistant, but will be able to clone your voice in 15 minutes.

AI has so many functions that many industries can and will take advantage of. This will significantly change daily work functions and what jobs look like years from now.

Natural language processing is one of the most advanced fields of artificial intelligence. Some experts have several legitimate concerns about this type of AI.

People in Texas sounded off on AI job displacement, with half of people who spoke to Fox News convinced that the tech will rob them of work.

Tech leaders, such as OpenAI's Sam Altman and Google's Sundar Pichai, posted essays this week arguing in favor of regulating artificial intelligence as the tech becomes smarter.

Protect your Facebook and information by using two-factor authorization as well as authentication tactics to assure that your data is protected.

There are many great smartphones on the market, but when it comes to the Samsung Galaxy and the Apple iPhone, which is best? Kurt "CyberGuy" Knutsson says.

Texas residents share how familiar they are with artificial intelligence on a scale from one to 10 and detailed how much they use it each day.

A new Twitter account is sharing the location and flight information of Florida Gov. Ron DeSantis, who is expected to enter the 2024 Republican presidential primary this week.

Apple Pay is an easy way to buy things. Kurt "CyberGuy" Knutsson explains how it works and what to do if you lose your phone and the information on it.

Passkeys have been recently introduced by acting as a password managers. Because it is a new concept, you should not abandon your current password manager.

A tech designer is building a program called Seance AI, which will allow users to speak with a chatbot mimicking a dead loved one that could help people find closure.

A look at the history of artificial intelligence and the advancements made in AI technology in recent years, plus some answers to frequently asked questions.

Creating A Great Print Newsletter

Article Writing Article Writing