Augusta limo rentals .. Chicago Drug testing

Be a Jerk - And Watch Your Business Grow!

Who remembers the 1979 movie, The Jerk with Steve Martin? Do you remember the scene where Steve's character finds the phone directory and runs around screaming, "The new phone books are here, the new phone books are here! I'm somebody!"

I was 17 years old when the movie came out and I fondly remember that scene. Why? Because in 1979, I didn't have a phone number of my own. I remember laughing at Martin's goofy character but privately thinking, "Imagine that, my name in print for thousands of people to see. How cool!"

What did I do when I got my first apartment? You guessed it. Looked myself up immediately when the new phone books came out and ran around yelling, "I'm somebody!" I hoped someone would find it hilarious that I was quoting lines from The Jerk. No one got my joke. But that didn't stop me.

Secretly, I was addicted to seeing my name in print. I wanted more. Guess who is the happiest person in town when she sees the Verizon truck loaded with its stacks of books, glossy yellow on the outside, thin pages with fine print on the inside, each book with my unique personal gem (my name) deep inside, adorning one of those beautiful pages? I can't wait to get my hands on those fresh, clean, new, pristine pages.

Imagine my delight this morning when I Googled myself and found not just one entry, but at least 13 pages of entries associated with my name. Holy cow! Last time I checked there were only 9 pages! Why the new pages?

It's simple. Article marketing.

I'm more of the slow, steady article marketer rather than a prolific one, so if you're writing huge volumes of articles, imagine the exposure. Aside from the vanity aspect, what does this mean for me? Simple. My blog traffic has tripled. My articles have been picked up in a few newsletters. I have submitted the same articles to several article sources. I'm selling a ton of shortbread and just landed some freelance copywriting business.

This all translates into EXPOSURE. Exposure translates into REVENUE.

Don't be a jerk and sit there.

Or should I say, "BE The Jerk and feel the power of YOUR name in print."

Copyright 2005, Ann Zuccardy, All rights reserved.

Ann Zuccardy is a freelance technical and copy writer with 17 years of industry experience in marketing and technical communication. She currently consults with IBM in Essex Junction, Vermont where she writes software user manuals, training guides, and release notes. Ann is also the owner of Vermont Shortbread Company. She can be reached at Wordbrains.com.

In The News:

Live photos record 1.5 seconds before and after you snap a photo. Kurt "CyberGuy" Knutsson explains how to avoid and delete potentially embarrassing video.
KIME is a robot bartender who serves drinks and snacks and represents what is possible with robotic technology in the food service industry.
Cybercriminals are bypassing Apple's security measures to steal information by installing a third-party keyboard that allows them to break into your iPhone.
Artificial Intelligence isn't just for the savvy Silicon Valley crowd anymore, it can also help you get work done faster and easier. Here's how to use it.
The Apple Watch provides a tip calculator that allows diners to evenly split the tab and tip after meals. Kurt "CyberGuy" Knutsson explains.
Identity theft affects more than 1 million Americans every year. Kurt "CyberGuy" Knutsson offers 10 signs that your identity has been compromised.
There's a way to prevent your cat from bringing home a dead mouse, a bird or even a live snake. Kurt "CyberGuy" Knutsson explains this AI-assisted technology.
Beware of clicking on phishing emails. The holiday season is a time for increased cyberattacks and scams, according to Kurt "CyberGuy" Knutsson.
Stay up to date on the latest AI technology advancements and learn about the challenges and opportunities AI presents now and for the future.
A company based in Sweden has created an electric-powered boat called the Candela P-12 that can "fly" above water using wing-like hydrofoils.
A recent investigation found Reels will recommend adult-themed videos to users who follow children and teen influencers, cheerleaders and other young content creators.
HEAP is an impressive example of how robots can use their sensors, intelligence and skills to accomplish tasks that would be difficult or impossible for humans.
School districts across the nation are turning to artificial intelligence to detect guns in efforts to better protect staff and students ahead of a potential school shooting.
Kurt “CyberGuy" Knutsson discusses the possible pitfalls of using the popular TEMU app, including online security and privacy risks.
Kurt 'CyberGuy' Knutsson reveals a hidden feature in your Amazon Echo that improves Wi-Fi signal.
Kurt 'CyberGuy' Knutsson: 12-year-old girl invents a life-saving fire detector
Kurt "CyberGuy" Knutsson breaks down the features of the new Google Pixel 8 phone. It's ideal for gaming, and it's battery should last all day.
Gift cards are popular for the holidays, but use caution. The Better Business Bureau has seen an increase in reported gift card fraud this year.
Kurt "CyberGuy" Knutsson tackles the topic of how photo editing tools powered by artificial intelligence can change the content of photos.
Fall Detection, introduced by Apple Watch in 2018, has played an important role in health emergencies. Kurt "CyberGuy" Knutsson explains.
The iPhone uses Visual Look Up technology that allows phone users to search for and find recipes using only a photo. Kurt "CyberGuy" Knutsson explains.
Scammers and hackers prey on those who are dead and their friends and families, especially on Facebook, according to Kurt "CyberGuy" Knutsson.
Kurt "CyberGuy" Knutsson explains how Android users can extend battery life with the power-saving mode, which is available on most Android devices.
With holiday shopping season around the corner, there's a way to keep Amazon purchases secret so you don't spoil the secret for loved ones.
Police in Massachusetts are warning parents about the new NameDrop feature on iPhones. It allows phone users to share contact information when iPhones are brought close together.

The Ins and Outs of Article Submissions

Congratulations! You've written your first article (or possibly your 10th... Read More

Make Money Online Using Keyword Articles

Routing traffic to your web page is incredibly important in... Read More

There is an Article Deep Down Inside of You Just Looking to Bust Out

The Most Economical Way to Advertise online is to Submit... Read More

Reprint Articles Hijacked by Text Link Ads - Great for Authors!

We all know that online publishers earn revenue from our... Read More

Article Writing: 5 Tips on How to Pull and Hold the Reader

Okay, so you're getting a feel for this article marketing... Read More

How to Write Money-Making How-To Reports

This is the "real" Money Maker in the Mail Order... Read More

Tips for Writing an Informative Article

How to write an informative article?The following tips can help... Read More

Article Marketing & Copywriting Secret: How To Make Your Article TITLE Sell

Most authors are wasting their time producing dozens to hundreds... Read More

How to Write a Short Article Under 500 Words

Online publishers, ezine subscribers, and Web visitors want short, useful... Read More

Use Your Expertise to Write That Article!

Have you ever seen articles that are not only related... Read More

1 Powerful Strategy To Craft Your Article For Maximum Readership

Do you know one of the most powerful marketing techniques... Read More

How to Create High-Quality Backlinks the Search Engines Will Love

One great benefit of article marketing is the generation of... Read More

How to Use Articles to Generate Free Traffic to Your Website

Writing articles that are available for reprint is an excellent... Read More

Write From Home: Lessons From The Editors

Writers talk about rejection all the time ? just part... Read More

Need a Great Idea? Feed Your Brain

A lot of great ideas happen when two or more... Read More

Article Marketing: What Is It and How Can I Use it to Grow My Business?

Ever read one of those web articles written by an... Read More

Marketing Articles: Promoting Your Site Twice!

I recently became aware that promoting your web site in... Read More

One Space or Two?

One of my subscribers writes 'I can't hold my tongue... Read More

Using Anecdotes - Remember, People Like to Read About People

Okay, I admit it: I'm a keen people-watcher. (Most writers... Read More

Publishing: Changing realities (II)

There is some wisdom in saying that when you are... Read More

You Really Can Make Money With Your Words

Sometimes when I am communicating with other webmasters and I... Read More

Writing the Five Essentials

The five essential questions to be answered in your article... Read More

Copywriters and Article Marketing: What Should You Write?

So you've decided to market your home-based copywriting business through... Read More

Article Writing Strategies To Get Into Zen Flow ? 7 Tips

The more you write, the larger your impact. If that's... Read More

Article Content Sources For Article Writers - 7 Quick Strategies You Can Use Immediately

As an article author, sometimes you can only pull so... Read More