Be a Jerk - And Watch Your Business Grow!

Who remembers the 1979 movie, The Jerk with Steve Martin? Do you remember the scene where Steve's character finds the phone directory and runs around screaming, "The new phone books are here, the new phone books are here! I'm somebody!"

I was 17 years old when the movie came out and I fondly remember that scene. Why? Because in 1979, I didn't have a phone number of my own. I remember laughing at Martin's goofy character but privately thinking, "Imagine that, my name in print for thousands of people to see. How cool!"

What did I do when I got my first apartment? You guessed it. Looked myself up immediately when the new phone books came out and ran around yelling, "I'm somebody!" I hoped someone would find it hilarious that I was quoting lines from The Jerk. No one got my joke. But that didn't stop me.

Secretly, I was addicted to seeing my name in print. I wanted more. Guess who is the happiest person in town when she sees the Verizon truck loaded with its stacks of books, glossy yellow on the outside, thin pages with fine print on the inside, each book with my unique personal gem (my name) deep inside, adorning one of those beautiful pages? I can't wait to get my hands on those fresh, clean, new, pristine pages.

Imagine my delight this morning when I Googled myself and found not just one entry, but at least 13 pages of entries associated with my name. Holy cow! Last time I checked there were only 9 pages! Why the new pages?

It's simple. Article marketing.

I'm more of the slow, steady article marketer rather than a prolific one, so if you're writing huge volumes of articles, imagine the exposure. Aside from the vanity aspect, what does this mean for me? Simple. My blog traffic has tripled. My articles have been picked up in a few newsletters. I have submitted the same articles to several article sources. I'm selling a ton of shortbread and just landed some freelance copywriting business.

This all translates into EXPOSURE. Exposure translates into REVENUE.

Don't be a jerk and sit there.

Or should I say, "BE The Jerk and feel the power of YOUR name in print."

Copyright 2005, Ann Zuccardy, All rights reserved.

Ann Zuccardy is a freelance technical and copy writer with 17 years of industry experience in marketing and technical communication. She currently consults with IBM in Essex Junction, Vermont where she writes software user manuals, training guides, and release notes. Ann is also the owner of Vermont Shortbread Company. She can be reached at wordbrains.com.

custom home cleaning Lincolnshire ..
In The News:

Amazon Prime Day shoppers face threats from 120,000-plus scam websites as cybercriminals prepare phishing traps and malware ahead of the July sales event.
Fox News' AI Newsletter brings you the latest on this rapidly evolving technology.
The AEON humanoid robot tackles labor challenges with Nvidia AI, Microsoft Azure cloud and advanced spatial awareness, working alongside industry leaders Schaeffler and Pilatus.
Google's Ask Photos feature brings AI-powered searches to your photo library, letting you find memories with natural language queries while maintaining privacy controls.
The return of blue book exams emerges as universities fight widespread AI academic dishonesty and educators debate whether to ban AI tools or teach responsible usage.
Signs your phone might be hacked include strange behavior, unauthorized texts, battery drain and pop-ups, while protection involves updating software and avoiding public Wi-Fi.
Tokyo startup H2L has launched Capsule Interface technology enabling full-body robot control with muscle sensors, offering immersive remote operation.
The A.I. industry seems set for growing pains as Big Tech companies scramble for solutions to the medium's unprecedented strain on the power grid.
Fourth of July fireworks cause a 60% spike in lost pets, but GPS trackers and AI photo-matching services like Love Lost can help reunite missing dogs with their families.
Protect yourself from jugging, the rising crime by which thieves monitor ATM users and follow them to steal cash, with six practical safety tips to stay alert and secure.
U.S. airlines like Delta, American and United are selling your domestic flight records to government agencies through the little-known Travel Intelligence Program.
Autonomous robots from Uber Eats are rolling out across U.S. cities, featuring LIDAR sensors, secure compartments and all-weather operation for food and grocery delivery.
Costco has expanded into EV infrastructure with new ultra-fast charging stations that can charge most electric vehicles to 80% in 20-60 minutes while shoppers browse the warehouse.
The new Gemini Robotics On-Device AI allows robots to perform complex tasks without internet, offering enhanced privacy, reliability and adaptability for real-world use.
Protect yourself from Amazon phishing scams by spotting red flags like suspicious sender addresses and spelling errors while using Amazon's Message Center to verify communications.
GAC Group's new Govy AirCab flying car combines lightweight design with advanced safety systems and smart cabin technology to revolutionize city travel with an 18.6-mile range.
The Berkeley Humanoid Light (BHL) is a lightweight, open source humanoid robot that anyone can build using 3D-printed parts and off-the-shelf components.
Meta’s new AI chatbot is getting personal, and it might be sharing more than you realize.
A new threat targets both Android and iPhone users: SparkKitty, a powerful mobile malware strain that scans private photos to steal cryptocurrency recovery phrases and other sensitive data.
Thanks to a team at the University of California, Davis, there's a new brain-computer interface (BCI) system that's opening up real-time, natural conversation for people who can't speak.
Privacy risks are hiding in plain sight, as your personal data is likely being collected, tracked, and sold without your knowledge.
VenHub, a fully autonomous, AI-powered smart store just opened at the LAX/Metro Transit Center in Los Angeles.
A woman's Facebook account takeover reveals dangerous social engineering tactics and provides lessons on recovery, avoiding scams and enacting stronger security measures.
Shanghai engineers are using 432 walking robots to relocate a complex, preserving Shikumen architecture while creating space for a modern underground hub and cultural center.
Major healthcare data analytics firm Episource had a cybersecurity incident exposing 5 million patients' medical records and personal information in recent breach.

Correct Formatting Maximizes Effectiveness of Online Articles

Understanding the rules of correct formatting for online articles will... Read More

15 Commandments To Submitting Articles - Article Submission Sites

1) Don't use all capitals in your title:People don't like... Read More

The 2 Headed Dragon: Let Others Publish Your Material and Keep Your Site Unique

Is Putting your Articles in the Public Domain really a... Read More

Article Marketing Benefit - Surges in Web Traffic Over and Over Again From Article Writing

Writing dozens, hundreds or even thousands of articles and making... Read More

Writing Articles For Permanent Traffic

Writing articles is possibly the best way to generated free... Read More

10 Tips For Promoting Through Ezine Articles

What's the most powerful marketing technique on the Web? Search... Read More

Writing Articles for the Search Engines

This is precisely what I am doing here today (and... Read More

From Idea To Published Book ... How To Self-publish The Easy Way!

I've been involved in publishing for over a decade now... Read More

Need to Write an Article? Three is a Magic Number!

Writing articles for magazines, the Internet or the local community... Read More

An Affable Article

It doesn't really matter who you are; you definitely know... Read More

Reward Those Who Publish Your Articles!

It is pretty obvious that content is king online. It... Read More

Why Article Writing is Increasingly Important in This SPAM Era

There is no doubt that Spam has affected online business... Read More

How to Write a Short Article Under 500 Words

Online publishers, ezine subscribers, and Web visitors want short, useful... Read More

7 Steps Toward Successful Article Writing

As you write the outline for your next article, there... Read More

Four Article Marketing Secrets to Boost Your Internet Home Business Profits

Many internet home business owners today have learnt that one... Read More

Do You Know the 7 Essential Parts that Make Up a Resource Box

The Whole reason you write those articles is so you... Read More

Article Writing Made Simple

A great way for self employed professionals to enhance their... Read More

1000 Ways to Improve Your Business

One of the best things you can do for your... Read More

Writing For Dollars -- A Freelancers Guide

If you have writing skills and want to use your... Read More

How to Cash in on the Huge Online Demand for Writers

Currently many online writers and would-be online writers, feel very... Read More

How To Write Persuasive Articles

You may be wondering what persuasive writing has to do... Read More

Writing: Getting Started

Writing for web content is one of the easiest ways... Read More

Think Bigger When Doing Article Marketing

You've already agreed that putting some of your best articles... Read More

Stick to the Subject and Your Readers Will Stay

Publishing content on the internet is not a hard task.... Read More

Building Websites with Articles

I've been blogging occasionally over the last two months about... Read More

move in cleaning service Glencoe ..