Home
>
Article Writing
>
Article Marketing: The Five Indisputable Rules of Author Bio Creation

Article Marketing: The Five Indisputable Rules of Author Bio Creation

Hey! Who's that I see, typing feverishly as brilliant ideas flow from furious typing fingers to the article submission box? Is that YOU??

Well, aren't you the dickens! You found out about article marketing, and that is exciting and inspiring indeed. Now let me ask you a question, dear Article Writing Friend:

Do you know what you're trying to achieve by writing web articles?

Why, of course you do! Silly question, yes? You want people read your article, decide you're cool, witty, interesting, brilliant, etc.- because you are. Then you want them to visit your website.

Now, how will you get them to visit your website? You're already managed to divert their attention to what you have to say in that dazzling style that's you and you alone. But how will you get them to go all the way down, down, down to the bottom of that article, and click your URL?

1. You will stop thinking of your article bio as your resume.

A potential web client or customer does not care to see your list of credentials at the end of an article. As they read your article, they may love what they see, but you're still a stranger. They just want to be entertained, informed, or gratified in some way. It's all about THEM, not YOU. They just want to know who out there can help them. So if you start trumpeting about your vast successes, you'll get them to react, but not in the way that you want. Their reaction will be to CLICK AWAY. So for your business's sake, don't laundry-list your accomplishments in your author bio.

2. You will start thinking of your author bio as the gateway to prosperity.

Where does your fortune grow? It grows right in the website that is the home base for what you sell. How are people going to get there? By reading your articles, becoming interested in what you can offer them, and then letting you shuttle them there via your website URL. How will you shuttle them? Tell them what to do! Call the reader to action: Visit http://wordfeeder.com for more information. They're reading that bio box as fast as a finger-snap. If you don't want to lose the customer, tell them what to do and do it quickly.

3. You WILL NOT include more than one URL on your article bio.

Ever hear of Bio Boxing? Probably not, because I just made it up. Bio Boxing is what happens when two URLs fight for attention in your bio box. If you read two URLs in one author's bio box, what do you do? Look at one. Look at the other. It's a fifty-fifty shot at finding the answer you need. So you take a deep breath, pick and click. Ohhh!! You crapped out. That website was not even remotely close to what you hoped to find. What do you do now? Get up, get a glass of iced tea, and forget about this whole incident. In article boxing, nobody wins the fight. So don't include more than one URL in your bio box.

4. You will write one bio for each article category that you write to.

If you haven't noticed, article websites are ingeniously laid out by industry. In one article, you can be a religious muse, and lead your readers to a spiritual website. You would classify this article in the spiritual section, of course. In another article, you can write to the foodie crowd and lure people to your site where you sell chocolate chip cookies. Note that each of these articles requires its own uniquely-written bio box and corresponding URL link. I'll say it another way: don't mix and match your article categories in your bio box!

5. You will start thinking about your bio as FREE advertising.

You've bought ad space before, right? Okay, suppose you sell keyboard cleaners, and one day Staples.com comes by and offers you free ad space on their site. In this space, would you also include a link to that other website where you sell donut holes?? Of course you would not! Likewise, use each bio box as your FREE ADVERTISING for ONE website that attracts ONE AUDIENCE that you just spoke to in your article. Consider the world's biggest corporations; Old Navy, for example. Old Navy is owned by the Gap. Do you EVER hear a reference to Old Navy in Gap ads, or vice-versa? No, NEVER!

One of the biggest rules in advertising is to not distract or confuse the customer. Remember the points mentioned above, as a way to ensure that the elusive article reader won't slip right through your nimble typing fingers. Make each article work for you. Target your audience throughout the cohesive package of the article submission form, from beginning to end.

Remember that in each article, you will write to ONE audience within ONE category, and the goal is ONE click destination. Pay special attention to the largely ignored author bio, as this is the spot that either makes you or breaks you. Use that author bio box to your advantage while you still have the chance!

Find out how crisp, targeted copywriting can make a world of difference for your business. Dina Giolitto is a Copywriting Consultant with ten years of experience. Visit http://wordfeeder.com for free tips on branding, copywriting, article marketing, and more.

maide service in Lincolnshire ..

In The News:

Discover Android's new Sound Notifications feature that alerts you to smoke alarms, doorbells, and baby cries even when wearing headphones.

New SantaStealer malware reportedly threatens holiday shoppers with password theft. This Christmas-themed info-stealer targets browsers and crypto wallets.

The Christmas season brings a surge in Netflix phishing scams targeting shoppers with fake emails. Stacey P received convincing scam but verified account first.

San Francisco Giants invite Jamie Grohsong to throw ceremonial first pitch at Oracle Park after he learned to play baseball with a bionic hand following an injury.

FBI warns cybercriminals are stealing family photos from social media to create fake proof of life images in virtual kidnapping scams targeting victims.

Instagram's new 'Your Algorithm' tool lets you control your Reels feed in real time. The app now gives you power to customize what videos you see.

Major Marquis fintech breach exposes 400,000-plus Americans' data through unpatched SonicWall vulnerability, with Texas hardest hit at 354,000 affected.

Free up iPhone storage fast by clearing large photos and videos from Messages app. Simple steps for iOS users to delete attachments without losing chats.

Scammers are flooding inboxes with fake tracking alerts that mimic real carriers, exploiting the holiday rush to steal logins and personal data.

The Fox News AI Newsletter brings you the latest news on AI technology advancements and the challenges and opportunities AI presents now and for the future.

Texas family reunites with missing 11-year-old cat Grayson after 103 days using Petco Love Lost's AI photo matching technology and community help.

Tired of AI customer service loops? These insider tricks help you escape "frustration AI" and get real human help when you need it most for urgent issues.

Unlock richer audio from your streaming apps with simple tweaks to volume normalization, equalizer settings, and quality preferences for cleaner sound.

Scammers are sending fake Facebook settlement payout emails that mimic legitimate notices from the privacy settlement administrator to deceive users.

Holiday shopping scams surge as fake refund emails target distracted consumers during Black Friday and holiday seasons, costing Americans billions annually.

The AI-powered IRMO M1 exoskeleton features four modes, including turbo, eco, training and rest for hiking, running, cycling and sports with eight-hour battery life.

OpenAI announced upgrades for its ChatGPT Images platform on Tuesday, saying the program can now make more precise edits and produce images more quickly.

Chrome for Android now turns web articles into AI-powered podcast conversations. Get hands-free browsing with Google Gemini's natural audio summaries.

LastPass faces $1.6 million fine from U.K. regulators after 2022 data breach exposed 1.6 million users. Password manager failed proper security controls.

Petco disclosed a data breach exposing customer Social Security numbers, financial account details, and driver's license information due to a software error.

Baseball teams can now analyze complete swing mechanics in normal training environments using Theia's markerless AI system that processes standard high-speed footage.

Smart home hacking fears overblown? Expert reveals real cybersecurity risks and simple protection tips to keep your connected devices safe from hackers.

MIT develops needle-free glucose monitor using light technology. Revolutionary device could replace painful finger pricks for diabetes management.

The ClickFix campaign disguises malware as legitimate Windows updates, using steganography to hide shellcode in PNG files and bypass security detection systems.

Researchers from Osaka Metropolitan University designed a 21-foot dome that combines aquaculture and hydroponics to create a self-sustaining urban food system.