Article Marketing: The Five Indisputable Rules of Author Bio Creation

Hey! Who's that I see, typing feverishly as brilliant ideas flow from furious typing fingers to the article submission box? Is that YOU??

Well, aren't you the dickens! You found out about article marketing, and that is exciting and inspiring indeed. Now let me ask you a question, dear Article Writing Friend:

Do you know what you're trying to achieve by writing web articles?

Why, of course you do! Silly question, yes? You want people read your article, decide you're cool, witty, interesting, brilliant, etc.- because you are. Then you want them to visit your website.

Now, how will you get them to visit your website? You're already managed to divert their attention to what you have to say in that dazzling style that's you and you alone. But how will you get them to go all the way down, down, down to the bottom of that article, and click your URL?

1. You will stop thinking of your article bio as your resume.

A potential web client or customer does not care to see your list of credentials at the end of an article. As they read your article, they may love what they see, but you're still a stranger. They just want to be entertained, informed, or gratified in some way. It's all about THEM, not YOU. They just want to know who out there can help them. So if you start trumpeting about your vast successes, you'll get them to react, but not in the way that you want. Their reaction will be to CLICK AWAY. So for your business's sake, don't laundry-list your accomplishments in your author bio.

2. You will start thinking of your author bio as the gateway to prosperity.

Where does your fortune grow? It grows right in the website that is the home base for what you sell. How are people going to get there? By reading your articles, becoming interested in what you can offer them, and then letting you shuttle them there via your website URL. How will you shuttle them? Tell them what to do! Call the reader to action: Visit http://wordfeeder.com for more information. They're reading that bio box as fast as a finger-snap. If you don't want to lose the customer, tell them what to do and do it quickly.

3. You WILL NOT include more than one URL on your article bio.

Ever hear of Bio Boxing? Probably not, because I just made it up. Bio Boxing is what happens when two URLs fight for attention in your bio box. If you read two URLs in one author's bio box, what do you do? Look at one. Look at the other. It's a fifty-fifty shot at finding the answer you need. So you take a deep breath, pick and click. Ohhh!! You crapped out. That website was not even remotely close to what you hoped to find. What do you do now? Get up, get a glass of iced tea, and forget about this whole incident. In article boxing, nobody wins the fight. So don't include more than one URL in your bio box.

4. You will write one bio for each article category that you write to.

If you haven't noticed, article websites are ingeniously laid out by industry. In one article, you can be a religious muse, and lead your readers to a spiritual website. You would classify this article in the spiritual section, of course. In another article, you can write to the foodie crowd and lure people to your site where you sell chocolate chip cookies. Note that each of these articles requires its own uniquely-written bio box and corresponding URL link. I'll say it another way: don't mix and match your article categories in your bio box!

5. You will start thinking about your bio as FREE advertising.

You've bought ad space before, right? Okay, suppose you sell keyboard cleaners, and one day Staples.com comes by and offers you free ad space on their site. In this space, would you also include a link to that other website where you sell donut holes?? Of course you would not! Likewise, use each bio box as your FREE ADVERTISING for ONE website that attracts ONE AUDIENCE that you just spoke to in your article. Consider the world's biggest corporations; Old Navy, for example. Old Navy is owned by the Gap. Do you EVER hear a reference to Old Navy in Gap ads, or vice-versa? No, NEVER!

One of the biggest rules in advertising is to not distract or confuse the customer. Remember the points mentioned above, as a way to ensure that the elusive article reader won't slip right through your nimble typing fingers. Make each article work for you. Target your audience throughout the cohesive package of the article submission form, from beginning to end.

Remember that in each article, you will write to ONE audience within ONE category, and the goal is ONE click destination. Pay special attention to the largely ignored author bio, as this is the spot that either makes you or breaks you. Use that author bio box to your advantage while you still have the chance!

Copyright 2005 Dina Giolitto. All rights reserved.

Find out how crisp, targeted copywriting can make a world of difference for your business. Dina Giolitto is a Copywriting Consultant with ten years of experience. Visit http://wordfeeder.com for free tips on branding, copywriting, article marketing, and more.

family-safe home cleaners Lincolnshire ..
In The News:

Chrome faces its sixth zero-day attack in 2025 as Google patches critical V8 engine flaw CVE-2025-10585 discovered by Threat Analysis Group.
The Hypershell X Ultra exoskeleton features 12 terrain modes and carbon fiber construction to enhance hiking, cycling and outdoor adventures.
Personal data from public records and data brokers helps scammers create tailored scam stories, making their calls and emails more believable to potential victims.
Uber Eats partners with drone delivery startup Flytrex to test autonomous food delivery services in U.S. markets, marking the company's first investment in drone technology.
OpenAI announces 120-day plan to strengthen ChatGPT safeguards for teens, including parental controls and expert council on AI wellbeing.
Spam emails can help improve security — if reported correctly. Learn how to report spam across major email services and get key tips to protect your inbox and personal data.
Harvard researcher Avi Loeb says comet 3I/ATLAS weighs 33 billion tons and spans 3.1 miles, making it far larger than previous interstellar visitors.
The Glassboro Public School District in New Jersey has partnered with ZeroEyes and InformaCast to detect visible firearms and alert staff and law enforcement within seconds.
Hackers use fake Google search results to trick users into downloading lookalike apps laced with malware that have been pushed to the top.
Generative A.I. has lowered barriers for sophisticated cyberattacks as hackers exploit ChatGPT and other tools to forge documents and identities.
IOS 26's new features include bigger lock screen clocks, dirty lens alerts, and improved spam detection for iPhones.
Stay up to date on the latest AI technology advancements and learn about the challenges and opportunities AI presents now and for the future.
Sophisticated phishing scams now exploit Apple's iCloud Calendar invite system to bypass spam filters and trick users into calling fake support numbers.
Complete guide to medication tracking apps for iPhone and Android users, featuring built-in Health apps, MediSafe, MyTherapy, and smart pill dispensers.
Alef Aeronautics plans to begin production of its electric flying car Model A by late 2025, following FAA approval for limited testing at five airport locations.
Five common overpayment scams use fake checks and third-party payment requests to steal money from unsuspecting victims across various scenarios.
The Robeta Ananya luxury camper van features a full living room, ceiling bed, washer-dryer, and complete kitchen starting at $295,000 for the limited Founders' Edition.
Scammers exploit retirees' trust and assets through fake debt collection calls, but proper verification methods and reporting can stop these fraudulent schemes.
Social media scams are rising as fraudsters create fake accounts and buy verification badges to deceive users, but these simple safety steps can protect you.
The new groundbreaking Paris Solar-Battery Park in Wisconsin provides renewable energy day and night by capturing excess energy from its solar panels.
Travelers face increased risks from fake Wi-Fi networks at airports and on flights as attackers exploit growing reliance on in-flight internet for entertainment and services.
Older Android phones, tablets and car systems will lose access to new Waze features as the app drops support for Android versions below 10.
Research shows iPhone owners' overconfidence in Apple security makes them easier targets for cybercriminals compared to Android users who take more precautions.
Five key tech terms reshaping online shopping from mobile payments and instant delivery to social media commerce and inventory-free retail models.
AI browsers from Microsoft, OpenAI and Perplexity can fall for scams faster than humans, completing fraudulent purchases and clicking malicious links without verification.

Why Link Exchanges are Dead-and What the New Move in Free Traffic Is

It's no secret-link exchanges are dying a painful death. And... Read More

How to Promote Your Web Site by Writing Articles

Sharing knowledge on the web can be a very powerful... Read More

Article Writing Mistakes - 7 To Avoid

Making your articles available for reprints by other ezine publishers... Read More

7 Invaluable Tips: Getting Your Articles Published Online

When you have to share what you've created, where do... Read More

10 Ways To Generate Highly Read Article Ideas

1. Participate in chat rooms related to your targeted audience.... Read More

Writers Block - Find an Article Topic in Minutes Anytime Anywhere with These 7 Tips Guaranteed!

One question I get asked all the time is how... Read More

How I Became An EzineArticles.com Platnium Member in One-Hour Flat & How You Can Too

[Disclosure: I went into ezinearticles.com very innocently. I... Read More

Reward Those Who Publish Your Articles!

It is pretty obvious that content is king online. It... Read More

Summer is the Perfect Time to Write

As of July 1st, the year was half over! July... Read More

Microsoft Word Smart Quotes and Article Marketers Dont Mix

By default, Microsoft Word automatically changes straight quotation marks (... Read More

Article Marketing & Copywriting Secret: How To Make Your Article TITLE Sell

Most authors are wasting their time producing dozens to hundreds... Read More

Articles: Why You Need to Write Them

Every webmaster knows that to gain ranking positions in search... Read More

How to Write Money-Making How-To Reports

This is the "real" Money Maker in the Mail Order... Read More

A Writers Glossary (Part One)

Find definitions from A to G! ~~~~~~~~~~~ A ~~~~~~~~~~~ About... Read More

Promote Easily With The Two-Step

Here's a really simple way... to promote your online business... Read More

Writing Articles, But Still Not Getting Traffic? Your Articles Suck ? But I Can Help! (Part 1)

We've all been there. We hear about how articles will... Read More

5 Great Benefits To Writing Articles On The Internet!

Marketing on the internet can be a costly procedure, especially... Read More

How to Get Started on Writing Killer Articles

I once wrote an article in which I offered the... Read More

Handling Rejection

Rejection is part of a writer's life. You must cope... Read More

Reprint Articles Hijacked by Text Link Ads - Great for Authors!

We all know that online publishers earn revenue from our... Read More

How to Be An Expert In Your Field

One of the most tried and true methods of self-promotion... Read More

Why You Need an Article-Marketing Strategy before Posting a Single Article Online II

This is Part 2 of a 2 part article -... Read More

Article Marketing 101 ? Article Writing Establishes You as an Expert

If you market online, whether it be your own information... Read More

Increase Site Page Rank By Writing Free Articles

Are you looking for a better way to promote your... Read More

Free Articles = Free Publicity (Or, How To Get Free Publicity For Your Business)

Publicity?you're business can survive without it, but it certainly won't... Read More

after renovation cleaning Bannockburn ..