Most authors are wasting their time producing dozens to hundreds of high quality articles that never reach a fraction of their traffic potential. It's a darn shame.
When I review the behind-the-scenes traffic statistics on over 20,000 articles that have produced over 1 million monthly page views in my article marketing lab...ONE thing is clear: All articles are not created equal even when everything about them is identical except for the TITLE.
The reason is probably not what you think.
If you've been schooled on traditional copywriting, you know that in the offline world, the headline determines as much as 95% of the success of the book or article. This statistic takes into consideration what makes the book title successful: Whether a human buys it or not.
Article Marketing on the Internet is a whole different story because of the way your articles reach humans who have an interest in them.
MYTH: Most people will read your articles because they came to a website and started browsing just like they do if they were to have gone to a local book store to find a book of personal interest.
FACT: Wrong! Most people will search the Internet using one of the major search engines and they will be putting in between 1 to 5 keywords that are related to the topic of the article or information they are looking to locate. The search engines will then deliver results that best match the human's interest.
YOUR GOAL: To have your articles show up in the search engine results for the keywords and topics that are most related to the content of your article.
HOW?
You must embrace this TITLE creation & traffic-building truth:
The first 3-5 words of your TITLE determine the success of your article in terms of how much traffic your article will generate back to your website. Success can only be had when you create keyword rich titles for your articles that match the most commonly searched keywords for your topic.
How to determine which keywords are rich and the right ones to use for your article?
You'll need a keyword research tool. Some are free and some are fee-based. Overture.com has a popular keyword research tool that shows you the most common search results from the Yahoo search engines directory. If you want to see what's on "Google's Mind" you can try one of their current beta tools called "Google Suggest": http://www.google.com/webhp?hl=en&complete=1
Whether you use a web-based keyword research tool or invest in one of the more advanced application level software keyword research tools, it's critical that you learn know how to do keyword research.
A "Good" vs. "Bad" TITLE Example:
Here is an example of the difference between a non-keyword rich TITLE vs. a very keyword rich TITLE that is proven to perform better in terms of traffic creation:
Bad TITLE Example:
"Top 9 Ways You Can Acquire Fractional Jet Ownership"
Excellent Keyword Rich Title Example:
Fractional Jet Ownership - 9 Strategies to Help You Acquire Your Private Jet
Why is it more effective?
Because it does not waste the first 3 words of the title with meaningless garbage words like "top" or the number "9" or "ways"...and gets right to the important words that might be found when someone is using a search engine to research a topic related to your article.
You'll also notice in my example that I included the word "Private" Jet. Why? Because my keyword research said that people who search for fractional jet also search for the word "private jet" and therefore I wanted to boost the chances that my title would be found by a larger number of potential visitors to the article.
Two recommendations on what NOT to do:
1) Don't include garbage characters in your TITLE such as quotes, tildes, asterisks or anything else that a search engines has to work hard to discard in order to understand the TITLE of your article.
2) Do not engage in any search engine spam technique by having keyword rich TITLES that have nothing to do with the topic of your article. You'll only be hurting yourself as the search engines already aggressively filter out bad behavior like this.
YOUR INTELLIGENT KEYWORD RICH TITLE COPYWRITING CONCLUSION:
If you want to maximize your results from any article marketing strategy, you must master keyword research so that you can create keyword rich and intelligent article TITLES. Your pay off will be massive amounts of traffic to your articles and website thanks to the search engines who love smart keyword rich TITLES!
About The Author:
Christopher M. Knight invites you to submit your best articles for massive exposure to the high-traffic http://ezinearticles.com/ directory. When you submit your articles to EzineArticles.com, your articles will be picked up by ezine publishers who will reprint your articles with your content and links in tact giving you traffic surges to help you increase your sales. To submit your article, setup a membership account today: http://ezinearticles.com/
Chicago limo Skokie ..MS: Shelley, you're an excellent person to talk to about... Read More
I recently became aware that promoting your web site in... Read More
[Disclosure: I went into ezinearticles.com very innocently. I... Read More
It's no secret-link exchanges are dying a painful death. And... Read More
How does a writing agency market itself effectively in a... Read More
You pick a pen, grab a piece of paper and... Read More
Online readers love information, but be sure your information is... Read More
Everyone knows an expert is just a drip under pressure.... Read More
Take a look around the Web and you'll find thousands... Read More
Writing articles that are available for reprint is an excellent... Read More
In today's busy world, whether your business is large or... Read More
Increase your ezine subscribers by submitting articles once or twice... Read More
A Consultant could be an expert about absolutely anything.Calling yourself... Read More
One of the best things you can do for your... Read More
Ok, today we are going to talk about one of... Read More
Are you ready to become an internet marketing expert? Are... Read More
Sometimes when I am communicating with other webmasters and I... Read More
Article marketing has become very popular of late, especially with... Read More
There's a new sort of ghost stalking the digital landscape.They... Read More
There is probably no easier way of earning extra money... Read More
When I was first advised to start writing articles, this... Read More
Get the Facts you need to start promoting you free... Read More
When you create your articles in TextPad format, something like... Read More
Article writing can be such an intimate act as you're... Read More
This may come as a surprise... to you, but writing... Read More
limo O'Hare Bonfield ..There are two primary factors in creating a successful reference... Read More
Often all the Web Surfer will see is your title,... Read More
The Most Economical Way to Advertise online is to Submit... Read More
One of the best things you can do for your... Read More
Article marketing-the simple act of writing one 400 word article... Read More
***What is the Resource box?'Resource box' is an information box... Read More
If you have an entertainment website then you're always looking... Read More
Writing articles for online newsletters and websites can be a... Read More
Publishing articles on the Internet is a tremendous way to... Read More
I've been blogging occasionally over the last two months about... Read More
Back when I was in college, I belonged to one... Read More
A recent debate started me thinking about how some marketing... Read More
So you've decided to market your home-based copywriting business through... Read More
There are many schools of thought on how to build... Read More
A ghostwriter, as one may think is not a writer... Read More
"But I've only been on the Internet 3 months! How... Read More
Still following along on the Copywriter's Crash Course in article... Read More
Writing a great deal of articles myself, I see a... Read More
When you frequently post articles on ezines, you might be... Read More
When I started Ezine-In-A-Box I wanted to help people publish... Read More
It's no secret-link exchanges are dying a painful death. And... Read More
I get asked all the time, "Lorrie, how can I... Read More
Writing articles related to your business is a great way... Read More
Jim was working hard to grow his business. Long hours... Read More
By now you probably understand how important writing for trade... Read More
Article Writing |