Home
>
Article Writing
>
Article Marketing & Copywriting Secret: How To Make Your Article TITLE Sell

Article Marketing & Copywriting Secret: How To Make Your Article TITLE Sell

Most authors are wasting their time producing dozens to hundreds of high quality articles that never reach a fraction of their traffic potential. It's a darn shame.

When I review the behind-the-scenes traffic statistics on over 20,000 articles that have produced over 1 million monthly page views in my article marketing lab...ONE thing is clear: All articles are not created equal even when everything about them is identical except for the TITLE.

The reason is probably not what you think.

If you've been schooled on traditional copywriting, you know that in the offline world, the headline determines as much as 95% of the success of the book or article. This statistic takes into consideration what makes the book title successful: Whether a human buys it or not.

Article Marketing on the Internet is a whole different story because of the way your articles reach humans who have an interest in them.

MYTH: Most people will read your articles because they came to a website and started browsing just like they do if they were to have gone to a local book store to find a book of personal interest.

FACT: Wrong! Most people will search the Internet using one of the major search engines and they will be putting in between 1 to 5 keywords that are related to the topic of the article or information they are looking to locate. The search engines will then deliver results that best match the human's interest.

YOUR GOAL: To have your articles show up in the search engine results for the keywords and topics that are most related to the content of your article.

HOW?

You must embrace this TITLE creation & traffic-building truth:

The first 3-5 words of your TITLE determine the success of your article in terms of how much traffic your article will generate back to your website. Success can only be had when you create keyword rich titles for your articles that match the most commonly searched keywords for your topic.

How to determine which keywords are rich and the right ones to use for your article?

You'll need a keyword research tool. Some are free and some are fee-based. Overture.com has a popular keyword research tool that shows you the most common search results from the Yahoo search engines directory. If you want to see what's on "Google's Mind" you can try one of their current beta tools called "Google Suggest": http://www.google.com/webhp?hl=en&complete=1

Whether you use a web-based keyword research tool or invest in one of the more advanced application level software keyword research tools, it's critical that you learn know how to do keyword research.

A "Good" vs. "Bad" TITLE Example:

Here is an example of the difference between a non-keyword rich TITLE vs. a very keyword rich TITLE that is proven to perform better in terms of traffic creation:

Bad TITLE Example:

"Top 9 Ways You Can Acquire Fractional Jet Ownership"

Excellent Keyword Rich Title Example:

Fractional Jet Ownership - 9 Strategies to Help You Acquire Your Private Jet

Why is it more effective?

Because it does not waste the first 3 words of the title with meaningless garbage words like "top" or the number "9" or "ways"...and gets right to the important words that might be found when someone is using a search engine to research a topic related to your article.

You'll also notice in my example that I included the word "Private" Jet. Why? Because my keyword research said that people who search for fractional jet also search for the word "private jet" and therefore I wanted to boost the chances that my title would be found by a larger number of potential visitors to the article.

Two recommendations on what NOT to do:

1) Don't include garbage characters in your TITLE such as quotes, tildes, asterisks or anything else that a search engines has to work hard to discard in order to understand the TITLE of your article.

2) Do not engage in any search engine spam technique by having keyword rich TITLES that have nothing to do with the topic of your article. You'll only be hurting yourself as the search engines already aggressively filter out bad behavior like this.

YOUR INTELLIGENT KEYWORD RICH TITLE COPYWRITING CONCLUSION:

If you want to maximize your results from any article marketing strategy, you must master keyword research so that you can create keyword rich and intelligent article TITLES. Your pay off will be massive amounts of traffic to your articles and website thanks to the search engines who love smart keyword rich TITLES!

About The Author:

Christopher M. Knight invites you to submit your best articles for massive exposure to the high-traffic http://ezinearticles.com/ directory. When you submit your articles to EzineArticles.com, your articles will be picked up by ezine publishers who will reprint your articles with your content and links in tact giving you traffic surges to help you increase your sales. To submit your article, setup a membership account today: http://ezinearticles.com/

Ashley limo service at o'hare ..

In The News:

Tech expert Kurt “CyberGuy" Knutsson explains how a VPN boosts privacy by encrypting data and hiding your IP, but more is needed for anonymity.

Tech expert Kurt “CyberGuy" Knutsson explains how NoviOcean's hybrid platform uses wind, solar and wave power to generate clean energy.

Scammers are offering video streaming for funeral services and taking advantage of people who are grieving to get credit card information.

Windows operating system users face more than 600 million cyberattacks every day, according to Kurt "CyberGuy" Knutsson. The attacks are on the rise.

Natural disasters like Hurricane Helene in North Carolina illustrate the need for aircraft capable of accessing remote or disaster-stricken areas with minimal infrastructure.

Scammers have illustrated that cryptocurrency is not as foolproof as it has promised. Americans lost $5.6 billion to crypto scams in 2023, according to the FBI.

Stay up to date on the latest AI technology advancements and learn about the challenges and opportunities AI presents now and for the future.

A humanoid robot made by a Chinese company proposes to redefine personalized elderly care and assistance for people with disabilities.

An architecture firm has unveiled the concept for a 454-foot gigayacht that combines luxury, innovation and style and can accommodate 22 guests and 52 crew members.

For those with visual challenges, there are a number of voice-dialing apps and features to help make phone calls without having to see numbers.

Tech guru Kurt "CyberGuy" Knutsson reveals some of the iPhone settings you may want to turn off to improve privacy after updating to iOS 18.

Preserving the memories of loved ones through photos, videos and media content have advanced with technology, ensure you can experience those fond memories for years.

Stay up to date on the latest AI technology advancements and learn about the challenges and opportunities AI presents now and for the future.

Tech expert Kurt “CyberGuy" Knutsson talks about a new AI-powered scam that targets Gmail users and is harder to detect unless you're very cautious.

Tesla's "We, Robot" event reveals the Robovan, Robotaxi and the Optimus humanoid robot. Kurt “CyberGuy" Knutsson examines the company's latest innovations in autonomous technology.

Reports warn of a scam text falsely claiming that recipients aren’t registered to vote. Kurt “CyberGuy" Knutsson reveals what you need to know and five tips to avoid such schemes.

Tech expert Kurt “CyberGuy" Knutsson explores the iOS 18’s new features to hide and lock apps for better privacy and organization.

Tech expert Kurt “CyberGuy" Knutsson reveals how security experts found new malware, Lumma Stealer, spreading via fake verification pages.

First indoor vertical berry farm opens in Virginia, using AI to grow 4 million pounds annually. Tech expert Kurt “CyberGuy" Knutsson takes a closer look at the "growing" trend.

Having Wi-Fi has become a necessity for many of us. Kurt "CyberGuy" Knutsson explores the top five ways to equip your vehicles with Wi-Fi.

The Vulcan is Icon's massive 3D printer, which stands 15½ feet tall and weighs 4.75 tons. It's capable of creating buildings with 12-foot-high curving walls.

Fidelity Investments, one of the world's biggest asset managers, experienced a data breach in August, the company's second in 12 months.

Stay up to date on the latest AI technology advancements and learn about the challenges and opportunities AI presents now and for the future.

Apple’s new Emergency SOS Live Video feature allows users to share live video footage of the emergency directly with first responders.

Article Marketing & Copywriting Secret: How To Make Your Article TITLE Sell

Article Writing