Heard about article marketing but not sure why you'd need it for your business? Posting Articles on the net is a great way to capture the "stubborn" half of your audience who resists a direct sales pitch.
While some folks don't mind being approached directly, many others don't take kindly to it.
Let's say you have a service to offer, so you hit someone up face to face with a proposal:
"Hello Fred, isn't it time you made improvements on your life? My product can help you do this!"
Suppose Fred is in a foul mood that day, or maybe Fred's email box is overrun with messages. Or maybe Fred just doesn't like anyone confronting him about areas where his life can stand to be improved... because even if that's true, FRED WILL NEVER ADMIT IT.
Thanks to the unfortunate timing between your sales pitch and Fred's bad day, Fred reacts defensively to your suggestion and mentally blacklists you for bothering him with your pointed insinuations.
Now, suppose that instead of hearing or reading your direct approach that you delivered via email or in a chat forum, Fred came across your ARTICLE that day. The jist of the article was the same as the sales pitch you might make to Fred... but instead of being aimed directly at FRED, it's written to a general audience.
This time, Fred is reading your information BY CHOICE, and nobody is finger-pointing or insinuating he needs to change in some way. Therefore, Fred is free to analyze his own situation and determine whether your service or product might enhance his life.
Pretty soon, Fred is visiting your website with interest... and not long after that, Fred has come to terms with his shortcomings and surrendered to the fact that, YES, what you're selling may be of help to him.
Finally... cha-ching!
Thanks to that article that you wrote that wasn't aimed directly at his fragile ego, Fred feels comfortable to just whip out his credit card... and surprise! He's officially your paying customer.
Copyright 2005 Dina Giolitto. All rights reserved.
Dina Giolitto is the author of article power: create dynamite web articles and watch your sales explode... a 49-page manual covering every aspect of article marketing on the web. Learn about article marketing, copywriting and more at article power: create dynamite web articles and watch your sales explode
Mercedes Benz s500 rentals Salem ..So how can you make your article worth reading?It's all... Read More
The five essential questions to be answered in your article... Read More
Gathering information from interviews is really simple. You ask the... Read More
By avoiding these common mistakes, you will greatly improve your... Read More
The first step to getting published is to find your... Read More
I get tons of emails from people who want to... Read More
The first twenty-five words of your article are the most... Read More
Well maybe it's not that "little known" but some people... Read More
Everyone focuses their web marketing efforts on search engines, and... Read More
Not writing articles yet? You really should try it, if... Read More
Some six weeks ago, I began writing and submitting articles... Read More
One question I get asked all the time is how... Read More
You have probably heard that writing articles is one of... Read More
Everyone that publishes a newsletter or ezine knows that the... Read More
When I started Ezine-In-A-Box I wanted to help people publish... Read More
Submitting Articles for redistribution is the best way to get... Read More
Writing articles is one of the best ways to get... Read More
Your author bio is a vital part of your article... Read More
1. Write to one person.When you're writing your article picture... Read More
Online writing is really self-publishing made easier and potentially much... Read More
Publishers and webmasters can spend massive amounts of time just... Read More
Don't let overwhelm hold you back- follow this expert advice... Read More
When you frequently post articles on ezines, you might be... Read More
How many times have you read the following? If you... Read More
Looking for another no cost promotional tool? Your fee will... Read More
Dowagiac cheap limo service ..Article Marketing Connects you Directly to Readers Even brilliantly-written articles... Read More
I get tons of emails from people who want to... Read More
When I was first advised to start writing articles, this... Read More
By default, Microsoft Word automatically changes straight quotation marks (... Read More
Congratulations! You've written your first article (or possibly your 10th... Read More
The key to selling reprints to parenting publications is the... Read More
Are you ready to become an internet marketing expert? Are... Read More
Need traffic? Write an article.Need sales? Write an article.Need Your... Read More
If your business has a website, you're probably searching for... Read More
Are you an Article Marketer? If so, you know that... Read More
Get the Facts you need to start promoting you free... Read More
Do you have problems finding ideas for articles and speeches?I... Read More
So how can you make your article worth reading?It's all... Read More
You submit it, that's what you do! And submit it... Read More
1) Don't use all capitals in your title:People don't like... Read More
I am sure that there would have been a moment... Read More
It doesn't really matter who you are; you definitely know... Read More
Feeling uninspired? Like you're stuck in a rut with your... Read More
Writing articles is one of the best and most effective... Read More
When you have to share what you've created, where do... Read More
Now that you see that articles are the number one... Read More
By avoiding these common mistakes, you will greatly improve your... Read More
Much has been touted about the effectiveness of article writing... Read More
We all know that article writing is a great way... Read More
Last month, I began promoting Jason Potash's "Article Announcer." I... Read More
Article Writing |