In my previous life.....
Actually, my previous JOB life, I was a physical education teacher and the varsity girls basketball coach. This is where I learned about testing, or as my mentors on the internet say, "Pulling Web Metrics."
Simply put, pulling metrics is just testing your product or service. Your objective is to see how many sales you get out of a certain amount of clicks to your web site.
So what does my previous life as a coach have to do with your success on the internet? Great question, and now I will give you a great answer.
As a coach, I would test my girls in practice to see how many free throws each girl could make out of 100. I would do this everyday.
*For those of you who are not familiar with Basketball: A freethrow, also known as a foul shot, is awarded to a player who gets fouled by a player on the other team.
*I could get more technical with the rules, but this is all you really need to know about, for me to get my point across.
Now if Jane averages 70 made shots out of 100 freethrows, she is a 70% freethrow shooter. O'kay, next let's say Cathy averages 45 made shots out of 100 freethrows. This means Cathy is a 45% freethrow shooter.
Here's what I've learned from testing these players:
First, Jane makes more freethrows than Cathy. So if the game is close at the end, I want the ball in Jane's hands.
Why?
Well, if the score is close and Jane gets fouled, the odds of her making the freethrows are better than if Cathy gets fouled. This means more points...
And more points means victory for Jane, Cathy, and the entire team!
**Online Business is not much different**
On the internet you can test your products similar to how I tested my players in basketball. Now as a coach, I put my players on the freethrow line and asked them to take the shot.
Same rules apply online. You want your products put to the test. An easy way to do this is by utilizing Pay-Per-Click search engines. Google Adwords is a great place to start.
You can find out more about Google Adwords at: https://adwords.google.com/select/?hl=en
By utilizing Google Adwords you can test your products. Pay-Per-Click means you'll pay a certain price each time someone clicks on your advertisement.
However, you can find great keywords at low cost. If you need help finding good keywords, I suggest downloading Good Keywords. It's a free software program and has helped me find some great search terms.
https://adwords.google.com/select/?hl=en
Marketing on the internet is somewhat different than my coaching experience. The statistics are much different. In basketball, I wanted someone who could make 70 to 80% of the freethrow shots taken in a game.
On the internet, I am shooting for a 2 to 3% conversion rate. That's right, I'm looking for 2 to 3 sales out of every 100 clicks. That doesn't mean I don't want more, but 2 to 3% conversion is a good mark.
Let's you are paying 10 cents a click, and out of 100 clicks you got 3 sales. And your price for your product is 40.00.
* 3 x $40 = $120.00
* .10 x 100 = $10.00
* $120.00 - $10.00 = $110.00 Net Profit.
You've got a good product that you can continue to test and market. If you had gotten 300 to 400 clicks and no sales, you'd have to take a good look at your product.
Sometimes people fall in love with a product before they test it. I've been there! It's always best to test, test, test!
Going back to my basketball analogy. The fact remains that Jane made more freethrows than Cathy. I want her on the line when the game is on the line.
Same rules apply when it comes to marketing online. I want to promote the products that "Pull the best Metrics."
And you heard that straight out of the ex-basketball coach's mouth!
About The Author
Jason is one of the owners of ? 2003 https://adwords.google.com/select/?hl=en which offers website traffic and the best traffic education. Your free 5 day ecourse is waiting for you at https://adwords.google.com/select/?hl=en
https://adwords.google.com/select/?hl=en
Chicago limo Skokie ..RIVERSIDE, CA August 4, 2004 ?- "Historically, small business owners... Read More
One of the things that many people overlook when building... Read More
Like wine cars get more attractive to collectors as years... Read More
If you have your own business website and you are... Read More
1. Address your targeted audience on your business site. Example:... Read More
With all of the factors involved in designing and building... Read More
1. As the first step, "Hire a web designer."First create... Read More
Web templates by nature are created to aid and ease... Read More
Do you make your website just to entertain yourself or... Read More
A simple website stats counter is not enough if you... Read More
Never has competition been so difficult in the Internet world.... Read More
Any new website competing on the internet, needs to take... Read More
Developing a website with content that entices visitors to return... Read More
I've heard several prominent web marketers mention in their classes... Read More
A system development process can follow a number of standard... Read More
Many web developers today are starting to KISS their website,... Read More
When people think about the Internet, they think about technology.... Read More
You work hard to build traffic to your web page.... Read More
What to put your the website if you are an... Read More
Why do some web sites reap huge benefits while others... Read More
Starting a business online is no longer as difficult as... Read More
How many Web Sites did you stumble over telling you... Read More
Setting up a website is the very first step of... Read More
Your site is fast and getting traffic, but conversion rates... Read More
Many of site owners still don't realize all advantages of... Read More
limo O'Hare Bonfield ..Looks like every client wants a Flash site these days... Read More
The needs of screen magnifier users are overlooked when implementing... Read More
First, using a lot of web graphics, flash, banners and... Read More
In a previous ezinearticles.com article,"I Need real visitors, Not Search... Read More
The following is a list of patterns that many visitors... Read More
Internet has opened a whole new world for web developers... Read More
Everywhere you look these days, people are telling you that... Read More
There are many elements that are key to successful web... Read More
Does My Web Site Require A Web Database?If your web... Read More
The "robots" meta tag, when used properly, will tell the... Read More
Getting a Targeted Visitor to a website is a waste... Read More
Cost Effective Advertising. Online selling. Increased geopgraphic range. Wider... Read More
Recently I was reviewing the keyword specific conversion rate data... Read More
Dance is how you pamper your soul and satiate your... Read More
1. The first page appears quickly.It's a good way to... Read More
I recently received an unsolicited e-mail from some company offering... Read More
The Disability Discrimination Act says that websites must be made... Read More
Making maximum profit from your law firm website is important,... Read More
The art of turning website visitors into paying customers depends... Read More
What is the point of having a website, you may... Read More
Optimal website design is the art of logical navigation.It will... Read More
If you haven't made the sales and built your clients... Read More
Is Your Web Site an Expense or an Investment?Why don't... Read More
Yahoo has long offered email, an online calendar, notes, bookmarks,... Read More
Before you start building your site, ask yourself "WHY?". Why... Read More
Web Development |