The first step to starting any Internet business is conducting keyword research to determine if there is any interest in your idea. Once you identify a need, it's time to consider what your site should look like.
What Is The Goal?
In considering the look of your site, you first need to determine what elements are needed to promote your service or product. There are endless books, forums and people with adamant opinions on the subject. Some opine a site should be all about linking, while others opine creating a community through message boards is the key. A third set righteously point out a site should be slick or cool, while a fourth group will argue just the opposite. So, who is right and who is wrong? The answer is?all of them.
When developing a site, the goal is actually very simple. Your site should be useful. That's it, the big secret. The problem, of course, is "useful" means different things for different sites.
A site that provides a service to businesses, such as consulting, should focus on content and linking. A site that promotes something related to entertainment should have an element of cool and have message boards to discuss rumors, etc. A site that sells products should focus on linking and loading quickly, i.e., a simple, clean design. The point is that each site is unique and there is no universal answer. Whatever the particular direction of your site, simply make sure it is useful to your users.
Site Examples
Let's use Google as our example. What does Google do? It gives users the ability to search and find relevant information. So, should the home page of Google look "cool"? Should it have a lot of content on how to conduct searches? Should it have forums to create a sense of community? No, the home page would be most useful if it simply let you search without bombarding you with a lot of clutter. Indeed, the Google home page is just that.
What about a product site? Let's use Nomad Journals ? http://www.nomadjournals.com - as our example. The site sells writing journals for outdoor activities such as hiking, travel, rock climbing, etc. The site is simple, clean and loads fairly quickly. Unlike Google, the site immediately needs to convey an outdoor impression to visitors. This is accomplished with three outdoor images, a graphic of a "nomad" and images of the journals. The text is keyword dense, but compact and to the point. The page conveys the nature of the product and the "vibe" of the business.
On the other end of the spectrum, consider an entertainment site such as American Idol ? http://www.idolonfox.com. The site is slick, offers polls and has community message boards where fans can post messages about the competition. This is a very good layout for this site, but would be horrible for Google or Nomad Journals.
Don't Rush
From the above examples, you can see that there is no universally correct design for a site. Before charging off to build a site, spend at few days considering what it should look like and WHY. Visit sites that you use frequently. Why do you keep going back? What annoys you about other sites? How do these factors translate to your site?
Once you have the answers, you will be on your way.
Halstatt Pires is with http://www.marketingtitan.com - an Internet marketing and advertising company comprised of a search engine optimization specialist providing meta tag optimization services and Internet marketing consultant providing internet marketing solutions through integrated design and programming services.
Seneca Chicago limo service ..The Psychology of ColorAre you using the best colors for... Read More
We can't emphasize enough the importance of including keyword-rich content... Read More
There is no doubt that reprint articles can serve lots... Read More
Does your website make a good first impression? Is the... Read More
It starts off simply; a few HTML pages, a few... Read More
I ask myself that question about once a month.My website... Read More
A Double Ad Tracker is an Ad-Tracker that points to... Read More
Sooner or later every small or medium business owner realizes... Read More
It has been said that the best online sales copy... Read More
1. Repackage your web site content in to different products... Read More
There is unlimited possibilities when it comes to designing a... Read More
Daily article:One of the most debated subject among webmasters is... Read More
All websites have a homepage. It is the most important... Read More
With the advent of the Internet a whole new vista... Read More
As a webmaster you already know how important it is... Read More
If you have a web site to which people pay... Read More
QUESTION: We promote our web site in all our... Read More
Do your web pages, sales letters or personal presentations include... Read More
Here is a quick list of components that make a... Read More
The title tags of your web pages are more important... Read More
So you're on the computer, as usual. Your eyes are... Read More
There can be zillions of reasons why your visitors return... Read More
Every now and then, I receive a link exchange request... Read More
Many web site designers don't design their sites for the... Read More
Well it is not Elvis, that's for sure.I am a... Read More
Elmhurst charter limousine ..This is a very perfunctory look at the website code... Read More
Choosing a web designer can seem like a daunting task.... Read More
Remember the famous line from the movie Field of Dreams,... Read More
Developing a software application is not easy at all; apart... Read More
Web Site Awards are given from other sites to reward... Read More
If you think it's simply a case of who will... Read More
Does website design make a difference in how long people... Read More
No question about it, web design is an art. Finding... Read More
Let's face it. Building a web site that browses consistently... Read More
Imagine spinning someone around so profoundly and for so long... Read More
Your web site should be-visitor friendly to navigatesearch engine friendly... Read More
If you own a web site or if you are... Read More
Navigation must be simple. Since it's the backbone of your... Read More
Writing for your web site is not the same as... Read More
When you're self-employed, choosing a website designer is a crucial... Read More
Nope. You certainly don't need a website.But you don't need... Read More
Are you building a direct sales or mlm business online?... Read More
What are websites? Are they sales tools for vendors and... Read More
Reading on the web is different than reading in all... Read More
Websites, there's literally billions of them out there in cyber-space.... Read More
We all want high impact graphics for our Web sites... Read More
QUESTION: We promote our web site in all our... Read More
Choosing the right typeface for your website copy is important,... Read More
We can't emphasize enough the importance of including keyword-rich content... Read More
"Oh, my eyes, my eyes! What an eye sore. Quick,... Read More
Web Design |