When Does a Corporate Video Add Value?

A professionally made corporate video production can greatly enhance your company profile and can be used in a variety of applications. Listed below are a number of the most common uses for corporate video.

Promotional Video Production

A promotional video is a dynamic, fast moving commercial, often with a musical accompaniment, and can be used to promote any of the services or products that your company has to offer.

Promotional videos are used for a variety of purposes. They can be used to engage the audience at the introduction to a multimedia sales presentation, conference, or training seminar and are also very often used running on a loop on exhibition stands and in company reception areas. These promotional videos can also be incorporated into CD ROMs and DVDs as an introductory piece.

Promotional videos can be highly effective and powerful at communicating your company's strengths in a dynamic and exciting way. The same video promo can also be used for a variety of applications, thus reducing filming expenses.

Executive Broadcast Video Production

One of the biggest problems facing directors of large multi-national companies or plc's is attempting to communicate on a personal level with their immense and geographically diverse audiences. Executive broadcast corporate videos enable the senior member, or members, of a company to dedicate a couple of hours of their time to being interviewed, and tackling any major questions or issues which may have come to light. By using a corporate video, they save themselves the huge cost, and time, of travelling from place to place attending conferences in order to achieve the same result.

An Executive Broadcast can be used for a multitude of corporate and training video applications, from welcoming new employees to a company, to communicating new management strategies or simply sharing your vision of the companies' future with your staff. Corporate video production can provide the ideal means of explaining your businesses core values to the customers, and can even be the perfect medium for communicating price sensitive announcements to city institutions and the press etc. There are many other uses for executive broadcasts and video production companies will work with your business to create tailor made executive broadcasts to suit your company.

Customer Testimonial Video Production

Customer testimonial videos are recorded interviews where a customer is asked to give their feelings on a product or on a company's service. Customer testimonial video production is becoming increasingly essential in the current business climate. Customers often like to hear the opinions of their fellow consumers, and customer testimonial corporate videos can be the ideal way to communicate this information.

Customer testimonial corporate video can be in the form of short clips of customers describing their reaction to a product or company, or maybe longer interviews of customers dealing with specific or more in depth viewpoints.

Customer testimonial video production can be used for a variety of purposes, from forming part of a video promotion, as an endorsement on exhibition stands, as part of a general sales presentation, or even to be used on an e-business card, and then given out at events, exhibitions, meetings etc. Customer testimonial videos can even be useful when assessing one's own business, as they can be used to create video case studies of customers, and thereby assess the product from the customer's side.

Conference and exhibition Video Production

Conference and exhibition video production can take the form of entire programmes of their own, or just as short clips to be incorporated into another, longer corporate videos that report on conferences or exhibitions that companies have held.

When a company has a large event, or exhibition, it is not always possible for all the people who need to attend to be there, but with so many issues being discussed and products being demonstrated, with conference and exhibition videos, these events can reach a much broader audience. The relaxed environment at these type of events, enable a much more laid back attitude to come across from the people being interviewed, and it is easier to get an honest opinion, something which can never be undervalued in any business.

Once filmed, conference and exhibition videos can either be put onto DVD for video presentations, or distributed on CD-ROM, through the internet or via your company's intranet.

Once an event has been filmed, it can be put to a variety of applications, from the obvious use of providing a record of the event for all who were unable to attend, to taking simple sound bites of interviews for incorporation into sales and marketing presentations. Conference and exhibition corporate videos also provide a great opportunity to capture presentations from guest speakers that the people who couldn't make it to the event would miss out on. A good corporate video production will reflect the atmosphere at the event, and can be an excellent way to encourage staff and/or customers to come to these events in the future.

Video Production for Tourism

The medium of video is unequalled in promoting the full tourist experience to potential visitors, with video production being an ideal way of marketing the amenities, attractions, and individuality of a city or tourist destination on an individual, local or even international level.

In the form of a CD ROM or DVD, the potential scope for video production for tourism is immense. A video will allow viewers to interactively explore a given destination, take a virtual tour around a hotel or enjoy a guided trip around a city with a well known presenter.

Most reputable video production companies will offer to create a tourism video, DVD or CD ROM as part of a larger marketing package, creating eye-catching packaging and inserts to complement the promotional programme.

I-MOTUS is one of the UK's leading corporate and training video production companies. Our team uniquely combines proven business savvy with some of the television industry's brightest creative talent to provide a fresh approach to the most challenging of marketing and communication briefs. http://www.i-motus.com/ - IM01EZ

In The News:

The Samsung Unpacked event happened on August 10, 2022, unveiling the new products added to the Samsung line including two new phones, an updated Galaxy watch and updated buds.

iPhones are infamous for their longevity issues. Here are ways to fix that and extend the lifetime of your purchase. It's not hard and well worth it.

A new investment company wants to help bring together the fields of technology and mental health treatment, which is expected to be a $26,000,000,000 industry by 2027.

Everyone may accidentally delete something they do not mean to. There are ways to recover deleted texts with backups and cloud storage. It's not impossible.

South Korean researchers at the Korea Advanced Institute of Science and Technology have created an electronic tattoo that will be able to track patients' health.

An optimized viewing environment can make for a more enjoyable experience when watching TV and reduce eye strain, neck strain, and eye fatigue.

There are easy ways to make sure you don't overspend on consumer tech from major companies like Amazon and Apple to small tricks to keep spending down

Gmail may overwhelm you in the sheer volume of emails you can receive. There are tricks however to make it more manageable. Here are some of them.

Former Google CEO Eric Schmidt argued that international nuclear arms agreements prove that rival nations can agree on protocols regarding dangerous technologies.

Rep. Jason Crow and Sen. Joni Ernst noted that the growing ease of access and possible developments for military technology will raise ethical questions about future warfare.

Fifty million vehicles currently on the road have open recalls. If you think you may have one, this article will tell you how to confirm if your vehicle is recalled.

There are many tips and tricks to help your small business grow. Here are some that I've learned over my many years of connecting with all types of people.

Tech companies are notorious for making it tricky and complicated to call customer service lines. Here's some tricks and numbers to make it easier to reach.

Kim Komando shares fifteen tech tips for those who are pinching pennies this summer. She shares free ways to get free audio books, photo editing, and eBooks.

Online privacy is a hope for many. But tech companies collect data in unexpected and tricky ways. Here's some tips and tricks to get around those.

Here are some expert technology tips for Google users. They are simple steps to insure your Google account and your important documents are safe from hackers on the internet.

We all want to save on gas as prices spike, so whether you use Apple Maps or Google Maps, save money with these tips to find the best prices.

Kim Komando shares tips on how to save money when booking a hotel while travelling, including using incognito mode to avoid tracking and get the best deals.

Artificial intelligence is being used to aid in securing sites such as arenas, churches and schools by scanning for weapons, knives and other dangerous items

Chinese officials had access to Americans' data on the Chinese-owned TikTok app for at least months between September 2021 and January 2022, according to leaked audio.

When Does a Corporate Video Add Value?

Video Streaming Video Streaming