How to Star in Your Own Promotional Video

Well, it's official. You are going to star in the company marketing video (or commercial) and you will have a part talking to camera. After ringing your mother, to let her know about your newly found fame, reality hits in. How are you going to pull this off?

The good news is a charismatic business leader can add tremendous impact and clout to a marketing video or commercial. The bad news is that few leaders have the right skills to talk to the camera in a natural manner.

But before you get put off, talking to camera is a skill. And any skill can be learned.

Here are some tips to help bring the sparkle into your 'moment of glory'.

1. Wear the right clothes. If you are the CEO, a suit is the right way to go. Opt for conservative colours and stay away from checks, stripes and reds. They do not film very well and serve as a distraction to the viewer.

2. Go for makeup (whether you're male or female). A nice even skin tone, neat hair and a quick brush with powder can help keep the shine away. Once you get under the bright lights of a film set, it will be hard not to perspire (even more so, if you are nervous). A professional make up artist will also make you feel special and more confident in front of the camera.

3. Trust the director. Forget that you are the client and realise that you are now the talent. Let the professionals do their work and let go. While this might be difficult for most people, it can be a refreshing change. Let yourself get bossed around and don't worry about how it's all going to work.

4. Relax. Forget about the pressing amount of work piling up on your desk. Focus on the most important task for the day ? your cameo. If you are relaxed you are more likely to be easy-going and friendly. This will enable the director to elicit the best performance from you.

5. Rehearse. Always have your lines prepared and don't expect that you can wing it on the day. It's amazing how a big camera in your face can make you forget what you wanted to say. Rehearse your lines over and over again in front of a mirror. Make sure you look and sound natural. Practise speaking clearly and with a smile on your face. Rehearse as many times as you can. The more confident you are in giving an appealing speech, the better you will be and the less takes will needed. This will help reduce costs. If you don't feel comfortable with your performance, hire a media trainer beforehand to coach you on talking to camera.

6. Have fun! The shoot will be much slower than you anticipated. Lights and audio equipment can take a while to set up. If you are shooting outside, waiting for the sun to make an appearance on a cloudy day can also be painstakingly slow. Take a book with you and any work you can do in downtime. And just bask in the glory of being part of an exciting film shoot!

(c) Marie-Claire Ross 2005. All rights reserved.

Marie-Claire Ross is one of the partners of Digicast. Digicast works with organisations who are not satisfied that their marketing and training materials are helping their business grow. She can be contacted on 0500 800 234 (Australia wide) or at mc@digicast.com.au. The website is at mc@digicast.com.au

Ashton group transportation logistics management ..
In The News:

The European Union has sent TikTok a "request for information" on the video sharing platform's newest app, TikTok Lite, under the Digital Services Act, with the aim to clean up social media.
Stay up to date on the latest AI technology advancements and learn about the challenges and opportunities AI presents now and for the future.
The FBI is warning the public about a recent phishing scam via text that claims its targets owe money in Pennsylvania for unpaid road toll charges.
Your Apple Music settings may be revealing to your contacts what you're listening to. Kurt "CyberGuy" Knutsson explains the process to change those settings.
Learn how to secure social media accounts, implement legacy contacts, and create a digital estate plan to protect your online assets from 'ghost hackers' after your death.
A ported phone number scam is leading to more people having their identities stolen by sophisticated scammers. Kurt “CyberGuy" Knutsson tells you what you need to know.
The Great Pacific Garbage Patch, a vast marine debris vortex, is being tackled by The Ocean Cleanup’s innovative technologies. Kurt “CyberGuy" Knutsson explains.
Discover easy solutions to tame autocorrect frustration on iOS and Android devices. Turn off, customize and add personal touches to your typing experience.
Kurt “CyberGuy" Knutsson reveals the six top things to do right now before it’s too late: Tech and life choices that can keep your safer on and offline.
Kurt “CyberGuy" Knutsson shows you some simple steps to discreetly hide apps or an entire app page on your iPhone for decluttering or confidentiality.
The ambient light sensors on smartphones may be turned into cameras, according to researches at MIT. This could pose a threat to people's privacy.
The Autonomous Road Repair System from tech firm Robotiz3d uses artificial intelligence technology to locate potholes and promptly seal them.
Scammers have stooped to using artificial intelligence to scan obituary websites to create fake obituary websites to target the grieving.
Stay up to date on the latest AI technology advancements and learn about the challenges and opportunities AI presents now and for the future.
A Mercedes-Benz Manufacturing factory in Hungary is using humanoid robots to help with human staffing shortages on the factory floor.
Some video games act like unregulated banks, according to CFPB, which has begun monitoring the situation. The agency says children may be most at risk.
Ascender the robot is capable of climbing stairs with heights up to 8.7 inches, and it can give every corner of your home a deep cleaning.
Tax-return scams are on the rise, and one tax expert from a cybersecurity firm says filing your taxes on time is one way to avoid tax scams.
The innovative XPENG Robot Unicorn is inspired by the mythical unicorn, and you may forget the robot is not actually a living creature.
Stay up to date on the latest AI technology advancements and learn about the challenges and opportunities AI presents now and for the future.
The Federal Trade Commission, the federal agency to report scams to, is being impersonated as part of a new sophisticated phone scam.
Eatrenalin is a restaurant in Germany with a Floating Chair innovation that makes the 17,000-square-foot venue feel like an amusement park.
U.S. Air Force Secretary Frank Kendall met with the Senate Appropriations Committee on Tuesday and said he plans to ride in an autonomously-operated aircraft this Spring.
Kurt “CyberGuy" Knutsson reveals advice from a reader who files debit card fraud claims all day. Here are eight do's and don'ts to prevent debit card fraud.
Kurt “CyberGuy" Knutsson shows you how to update your password, PIN or pattern on your Android to keep your device safe and secure from hackers.

How to Interview on Video

When doing an interview there need to be at least... Read More

Independent Video in the Information Age

One of the primary obstacles for video content distribution over... Read More

Streaming Video on Your Website - Convert Visitors into Customers

Streaming video is a sequence of "moving images" that are... Read More

Looking for an Innovative Way to Explode Your Sales? Video Software - Benefits, & What to Look for

Insider's Scoop On How To Skyrocket Your Sales Plus Decrease... Read More

Creating Value With Streaming Video Content

Having a corporate or promotional video for your company is... Read More

Video Biographies; Why Hire a Professional?

There are lots of reasons to create a video biography.... Read More

Video Converters 101

Your PC may contain hundreds of video files, all encoded... Read More

When Does a Corporate Video Add Value?

A professionally made corporate video production can greatly enhance your... Read More

Put Audio & Video on Your Web Site

As a company that sells streaming media services for a... Read More

What You Need To Know if Your Company Wants To Produce A Video

Studies show that people remember merely 20% of what they... Read More

Create a Favicon for Your Customers Bookmarks in Four Easy Steps.

A favicon is a custom icon that sits next to... Read More

Interview with a Video Virgin

Shani Alexander is the founder of Relocations Made Easy (www.relocations-made-easy.com)... Read More

Network Marketing and Video Email

I received another e-mail today from someone telling me that... Read More

Five Ways to Profit from Using Video Online

The newest media wave to hit the online shore is... Read More

How Video can be used Effectively Online

A powerful way to convey your communication messages to your... Read More

Boost Your Online Sales with Audio and Video Support

Have you ever noticed when you are shopping at most... Read More

Video Email - The New Way to Communicate

The Internet is now a thriving means of communication and... Read More

Look Into My Eyes - New Webcam Technology

If a new webcam technology from Microsoft get the go-ahead,... Read More

E-Commerce & Streaming Media: A Marriage that Works

In the heavily populated world of E-Commerce, what determines whose... Read More

Shooting High Definition Video Footage in Italy

Italy is without question the place to shoot high definition... Read More

Beginners Guide to PC Video Editing

If you're new to PC video editing then knowing where... Read More

Is Video Streaming the Future for Corporate Video?

Things have changed quite a bit from when I started... Read More

Peer to Peer Internet Video Broadcasting

Unlike standard television broadcasting, there are a limited number of... Read More

Google Video Viewer tweaked for Non-Google content

'DVD Jon', a Norwegian programmer, has tweaked Google video to... Read More

Benefits of Training Videos

A major problem with the running of a large corporation... Read More

group transportation logistics management Highland ..