limo service at o'hare Iowa City ... Chicago Drug testing

Creating Value With Streaming Video Content

Having a corporate or promotional video for your company is often viewed as something of an expensive luxury ? useful, but rarely considered to be an essential marketing tool. Whilst many businesses can understand the benefits of having a corporate video, all too often they are put off by the perceived cost and subsequently find it hard to justify commercially. Furthermore, the process of making a video can at times, appear complex and intimidating, with an array of technical terms and processes.

Streaming video provides a number of useful opportunities for maximising the potential of an existing corporate video. And compared to other distribution media such as DVD or CD-ROMs it also offers a cost-effective solution for broadcasting a new corporate presentation to a wider audience.

Although streaming video is certainly not a new concept and has been around for some time, it's now easier than ever to add streaming video content to your website. The technology required to enable video streaming is widely available, it's relatively inexpensive and with the dramatic growth in high speed, broadband internet connections, a growing number of internet users can now view high quality, streaming video on their computers.

In this article, leading corporate video & business television producer, John Howarth, explains some of the ways in which streaming video content can be made to work effectively for your business and produce tangible results.

Provide Compelling Content

Try to provide content that creates a real interest for the viewer. Instead of simply informing them of your key corporate values ? the typical narrative being 'how successful we are, the great products & services we offer, our featured clients' - why not turn the message into something that is actually useful and engaging to watch.

Take for example a company that manufactures kitchen products. Whilst you could produce a video to establish company values by highlighting such areas as quality of craftsmanship and original design of the product, this information is almost certainly available more easily on the web pages. It could be far more interesting for the viewer to provide them with a series of recipes, which feature the products being used in context.

Another technique is to provide content that is not centrally focused to your company's core products & services. For example, your company sponsors a sports event or art exhibition. How about showing some clips from the event, with company branding around it? By using more recognisable and popular content, you are creating a wider 'reach' for the video, with the added possibility of gaining increased website traffic.

Re-Package Content

Lets say you already have a corporate video, it's around ten minutes long and you currently distribute it on a video tape format or DVD. The most obvious solution would be to have it transferred to a streaming format in it's entirety and loaded up onto your website. Whilst a ten minute corporate video sequence may be useful as a backdrop display in a trade exhibition or screened to a captive audience in a conference, it's often far too long to use as a streaming video clip on your website. Who really has the time to sit and watch a corporate video clip for this length of time? It's often far more useful to break the sequence down into a series of individual clips or re-edit into a shorter, condensed version that has greater impact.

Following on from this, you might also want to distribute streaming video clips around different areas on your website. This way, the clips featured can be targeted to match ? and complement - the page content. For example, on a page detailing company clients and case studies, the video clip could feature customer testimonials; situated on a contact details page, the video sequence could feature some generic shots of company locations and building exterior shots.

Brand The Video

Whatever streaming video clips you use, try to ensure they are branded with your corporate identity. This could be a small logo in the top corner of the screen or a 'picture frame' wrapped around the moving images. Taking it a step further, you may want to add an introduction sequence with animated corporate logos at the beginning and end of every sequence. Another option is to create an HTML or Flash 'player' customised with your corporate identity. The video clip would then play within this frame and could be complemented by some animated product or service information around it.

When reviewing website statistics, it is frequently pages featuring streaming video content that are the most 'sticky' and have the longest viewing times by site visitors. Use this factor to your advantage - it's an ideal opportunity to get your core brand values, products and services across to the site visitor.

About The Author

John Howarth is creative director of Blue Tuna Limited, a leading UK-based corporate communications & multi-media production agency. Past projects include live streaming for leading online bookmaker, Blue Square and the launch of the UK's of the first club soccer channel, Boro TV for NTL.

www.bluetuna.tv

In The News:

We're on our phones all day long. But that means our data is vulnerable to many. There are ways to reduce what hackers can access and protect yourself.
A biometric smartphone app aims to make life easier and more secure by finding a new way to prove you’re who you say you are online
Google pervades our everyday lives. We use it for everything from calendars to our email and document storage. There are ways to maximize these daily uses.
Facebook whistleblower Frances Haugen, who has detailed how the tech company failed their ethical obligations, launched a nonprofit to solve social media harms.
In order to add the Fox News widget to an iPhone lock screen, an iOS 16.0 operating system update is required. The Fox News widget includes the day's top stories.
Google Chrome is one of the most popular browsers in the world. There are easy ways to get even more out of the user experience with some simple tricks
We all use technology every day. Eventually, some of it will frustrate you or not work as well as it used to. Here are some tips on how to keep devices working.
A growing number of police departments are turning to new mobile apps to help cops streamline the job, allowing them to better serve their communities.
Kim Komando shares five suggestions on how to make you feel more safe at your home with helpful apps and tips on how to install a security system.
Hackers are a pressing concern if you spend your life online. They can steal your information, identity and access your bank account. Here's how to stop them.
A new study from the University of Texas at Austin found that people who share articles online tend to be overly confident in the subject matter, even if they hadn't read the article.
GPS apps are on everyone's phones and a daily facet of life. They can be tracked however. There are ways to get around this and increase your privacy.
Hackers are more prevalent than ever. To outsmart them, you have to know their ways. Here are some of those ways and how to circumvent those who want your data.
Old film photos can contain treasured memories. But they're not the easiest to maintain. However, there are apps that can help you scan them into your phone.
It's back to school time for a lot of young kids. The world has changed since many parents were in school. There are many ways to monitor your child's activities.
Wifi routers are crucial to be able to access the internet and everything that you pay for. There are ways to check the status of your router or buy a new one.
Streaming costs are continuing to soar as more services hike their prices. There are ways to blunt that cost on your wallet. Here's some easy tricks.
Tech companies know more about you than you may think. Here are some easy and quick tips to hide your private information, as well as handy links for how to do it.
The Samsung Unpacked event happened on August 10, 2022, unveiling the new products added to the Samsung line including two new phones, an updated Galaxy watch and updated buds.
iPhones are infamous for their longevity issues. Here are ways to fix that and extend the lifetime of your purchase. It's not hard and well worth it.

When Does a Corporate Video Add Value?

A professionally made corporate video production can greatly enhance your... Read More

Seven Tips on Making a Successful Video Production

Producing a video for your company can be an exciting... Read More

Independent Video in the Information Age

One of the primary obstacles for video content distribution over... Read More

Video Email - The New Way to Communicate

The Internet is now a thriving means of communication and... Read More

How to Star in Your Own Promotional Video

Well, it's official. You are going to star in the... Read More

Streaming Video on Your Website - Convert Visitors into Customers

Streaming video is a sequence of "moving images" that are... Read More

Network Marketing and Video Email

I received another e-mail today from someone telling me that... Read More

Beginners Guide to PC Video Editing

If you're new to PC video editing then knowing where... Read More

Look Into My Eyes - New Webcam Technology

If a new webcam technology from Microsoft get the go-ahead,... Read More

Five Ways to Profit from Using Video Online

The newest media wave to hit the online shore is... Read More

Beginning in Videography

If you're looking to get into videography and video editing... Read More

Interview with a Video Virgin

Shani Alexander is the founder of Relocations Made Easy (www.relocations-made-easy.com)... Read More

E-Commerce & Streaming Media: A Marriage that Works

In the heavily populated world of E-Commerce, what determines whose... Read More

Is Video Streaming the Future for Corporate Video?

Things have changed quite a bit from when I started... Read More

Put Audio & Video on Your Web Site

As a company that sells streaming media services for a... Read More

Boost Your Online Sales with Audio and Video Support

Have you ever noticed when you are shopping at most... Read More

Shooting High Definition Video Footage in Italy

Italy is without question the place to shoot high definition... Read More

Video Converters 101

Your PC may contain hundreds of video files, all encoded... Read More

How Video can be used Effectively Online

A powerful way to convey your communication messages to your... Read More

Create a Favicon for Your Customers Bookmarks in Four Easy Steps.

A favicon is a custom icon that sits next to... Read More

Google Video Viewer tweaked for Non-Google content

'DVD Jon', a Norwegian programmer, has tweaked Google video to... Read More

What You Need To Know if Your Company Wants To Produce A Video

Studies show that people remember merely 20% of what they... Read More

How to Interview on Video

When doing an interview there need to be at least... Read More

DVD Authoring: An Introduction

DVD Authoring is the process of collecting various content assets... Read More

Benefits of Training Videos

A major problem with the running of a large corporation... Read More

quality painting and remodeling spring grove custom remodelers ...