If you agree that traffic is the true currency of the web, then you'd want to read this article very carefully?
Every web site owner and Internet marketer with a commercial goal understands the true value of the visitor, studying the synergy between traffic and sales.
The problem is, it is all too easy to get caught up in specific traffic generation methods and lose sight of the 'bigger picture'.
What's this bigger picture you ask?
Your focus should be on creating a total traffic strategy, instead of just concentrating on smaller individual techniques.
This is important as a well-defined strategy allows you to choose the BEST traffic sources for your business goals. It's the smarter and more powerful approach for leveraging on your incoming traffic for skyrocketing profits.
Now setting up a strategy might sound daunting to some, but it really comes down to understanding the difference between SHORT-term traffic and LONG-term traffic.
Most marketers do not even realize there IS a difference between the two, and how this difference can impact your business in more ways than you will imagine.
First let us look at the definitions of these two traffic sources:
1. Short-Term Traffic
Short-term traffic creates a temporary boost in visitors, but there is more to this. You might immediately think of a pay-per-click campaign as an example of short term traffic; but, did you know that certain search engine optimization efforts could also result in a short-lived traffic boost?
The key word here is the word temporary and the question to ask is: temporary relative to what?
A PPC campaign might be temporary relative to your budget. Perhaps you can afford only X number of clicks in your current situation. It may be temporary in that it is not your primary method of traffic generation, but you run campaigns in order to collect leads for your newsletter or test your landing pages.
Likewise, if you have a large budget and have found through testing that PPC visitors convert well for you, then this method becomes a part of your long term strategy.
Here is another example:
Let's say you jumped on the bandwagon and created "smart pages" or "doorway pages" before Google wised up and started banning those sites.
If Google failed to blacklist those types of sites, you could have had a source of long-term traffic on your hands.
I bring this up just to make it clear that not all search engine optimization tactics produce long-term traffic. Experts pound us all daily with the notion that SEO is the holy grail of consistent, long-term traffic. It bears noting that this isn't entirely true.
Changes in algorithms can affect your ranking even when you use legitimate optimization tactics. Put another way, SEO is a preferred method, but you MUST stay on top of things, else your efforts will be short lived and so will your traffic.
2. Long-Term Traffic
Long-term traffic consists of repeat visitors and a consistent influx of new visitors.
Understand that repeat visitors come through relationship building and branding. The focus is on communication, compelling content and some form of direct link between the visitor and your site (e.g. by a newsletter subscription, bookmark or viral product containing your link).
For the search engines, new visitors will only reach your site through broad and consistent exposure. This means you should maintain at least first-page positioning on a handful of relevant keywords. Another necessary criteria is a dominance of a reciprocal linking strategy with other relevant sites. You should also learn how to convert new visitors into REPEAT visitors all the time.
As mentioned one way to a constant flow of long term traffic comes from being able to maintain high search engine rankings for relevant keywords, which is not easy. A powerful weapon I would recommend you to immediately use is at http://www.ewenchia.com/stomp.htm
After understanding the difference between these two traffic sources, the question is how do you use this knowledge to maximize your results and ultimately, profits?
The answer lies in identifying your business goals.
Why? Simply because your goals dictates the type of traffic you want to go after.
Here are some real-life examples. Is your goal to:
In summary, short term traffic is mostly directed toward some form of testing or quick list building. It also presents an opportunity to collect important feedback on your site in real time.
Long-term traffic on the other hand builds your customer base, subscriber base and audience over time. It allows you to spot trends through examining month's worth of patterns logged in your server's web stats. Your repeat visitors provide a valuable test bed for researching your market and learning how to communicate with them effectively.
The successful marketer uses a blend of both short and long-term traffic and, more importantly, knows the difference between the two so as to create an effective total strategy for website success.
For a deeper understanding of the entire traffic generation game, check out http://www.ewenchia.com/stomp.htm and you'll be on the way to an avalanche of quality traffic in no time.
Like this article? Show your appreciation here: http://www.ewenchia.com/stomp.htm.
Copyright 2004 Ewen Chia
About The Author
Ewen Chia is a successful Internet marketing expert who has mastered the science of instant profit generation. You can learn his proven money-making secrets and explosive marketing strategies by going to: http://www.ewenchia.com/stomp.htm.
Chicago limo Skokie ..Many websites have great ideas, excellent content, brilliant deals and... Read More
Creating a simple links page to exchange links for the... Read More
How to increase your website traffic with zero cost'. It's... Read More
Search Engines Optimization:Your website must be good optimized by various... Read More
Link development can be an absolute nightmare. It takes up... Read More
There have been a lot of changes on the web... Read More
Every website owner wants their website to be popular; some... Read More
Today I would like to talk about an easy way... Read More
So, you've spent hundreds of thousands on a state-of-the-art website.... Read More
Start building an interstate highway to your website. You're going... Read More
1. Add a message board to your web site. People... Read More
Did you know that according to alexa, www.eBay.com is ranked... Read More
To increase web site traffic, you first need determination, a... Read More
Website link popularity is used to indicate how many other... Read More
Establishing inbound links through reciprocal link exchanges is a very... Read More
What is cross promotion?Cross promoting is when two or more... Read More
Internet advertising is not easy.It is a numbers game.The more... Read More
If you are looking to increase the number of visitors... Read More
Part 27. Ezine Ads - create an ad for your... Read More
Google might not dominate the search engine world like it... Read More
Nowadays, we have created numerous methods so as to bring... Read More
OK boys and girls. Today we're having a pop quiz.I... Read More
When you work with web site traffic, you must have... Read More
So, you have a great product or service, yet your... Read More
Winning the traffic exchange game can be done. I was... Read More
limo O'Hare Bonfield ..Today I would like to talk about an easy way... Read More
We will start with one Internet Marketing myth - the... Read More
Link popularity is becoming the latest "in-thing" to get your... Read More
If you have any experience of work with your web... Read More
Web site traffic is essential to having a thriving online... Read More
This article will be continually updated with your feedback and... Read More
Digital Economy : What Is e-Marketing : Internet Search Engines... Read More
We all know that the secret to success on the... Read More
Would you like to get unlimited viral traffic to your... Read More
Winning the traffic exchange game can be done. I was... Read More
Though traditional marketing methods cannot be ignored, having a website... Read More
Getting quality links to your site from related web resources... Read More
A prospective client asked me to view his web site... Read More
Start building an interstate highway to your website. You're going... Read More
A reciprocal link is when a web site links to... Read More
There are two types of tools I sometime use to... Read More
OK boys and girls. Today we're having a pop quiz.I... Read More
Want to know the #1 misconception among Internet marketers and... Read More
A websites profitability depends solely on directing visitors to that... Read More
One of the most popular ways to generate free traffic... Read More
Be picky about who will link to you; shoot and... Read More
Search Engines Optimization:Your website must be good optimized by various... Read More
When you have a website online it is important for... Read More
Link development can be an absolute nightmare. It takes up... Read More
Nowadays there are just too many people trying to give... Read More
Traffic Building |